Luxury Brands Rearrange Japan'S Market In Place Of Hong Kong And Macao Markets

In the past, Chinese residents mostly bought luxury goods in Hongkong and Macao.

In 2014, there were many unfriendly incidents against mainland tourists in Hongkong.

In China's local market, the anti-corruption movement promoted by the Chinese leadership also has a negative impact on the operation of a luxury enterprise.

Because of this, enterprises began to see Japan and Europe as an important market to replace Hongkong and Macao.

Before a luxury store in Paris, Chinese tourists get in and out frequently.

Luxury goods companies in the world have opened large shops in Japan and implemented large-scale modifications to shops.

In Tokyo Ginza and other places, the number of luxury street stores opened in 2014 was the highest in history.

It was closed in Tokyo in 2009.

Italy Versace (Versace) will open a large store in Ginza in the fall of 6 years in 2015.

In August 6th, it was once vigorous.

Because of corruption and other reasons, it was brakes.

In order to obtain high consumption demand, luxury goods enterprises that once left Japan began to return to Japan.

Versace plans to enter Mitsui real estate in the autumn of 2015 in Ginza, Tokyo.

It will open a large store.

The company closed its stores in Japan in 2009 because of its deteriorating performance.

Then only set up counters at some 100 stores.

In July, it opened a high-end household goods shop and officially expanded its business in Japan.

According to CBRE, a large Japanese real estate service company, in 2014, the number of luxury street stores in 3 main districts of Tokyo, including Ginza, was 12.

The highest record since 1979.

CBRE also said that in 2015, there were 8 stores open shop plan, "luxury goods enterprises launched a good market competition" (CBRE).

One of the targets of luxury businesses is Japan's wealthy sector.

According to Nomura comprehensive research institute, Japan's affluent families whose financial assets exceed 100 million yen (5 million yuan) reached 1 million 10 thousand households in 2013, and 200 thousand households increased in 2 years.

Another target is Japanese tourists from China.

30% of the global high-end market is consumed by mainland residents, and more than half of them are outside China.

In the first half of 2015 (1~6 months), the number of tourists visiting Japan in mainland China almost doubled to 2 million 170 thousand.