Posture: Frequent Moves To Pform

In April this year, she invested $7 million 500 thousand in the "star Wardrobe".

Star wardrobe APP, taking data mining technology as its core, is moving from a fashion based traffic distribution mode to a self built platform for mobile providers.

Subsequently, the company announced the acquisition of Hong Kong listed companies joint stock 226 million shares with HK $1 billion 193 million.

The latter in June this year, with a total of 214 million yuan to buy WPT operators, is committed to create an intelligent sports industry ecosystem.

This also means that the pan fashion ecosystem constructed by Langer has actually formed a circle.

At this point, the group will have A, Hong Kong stocks and three Korean listed platforms.

Langer said that in the future, we should expand the business of mother and baby, cosmetic, cosmetic, stylistic education and other fashion businesses, and create a "Pan fashion ecosystem" covering the lifestyle of "clothing, food, shelter, beauty and medicine". There will be more investment and merger actions.

It is understood that in 2000, he created the brand name of the same name, and entered the domestic high-end women's clothing market.

Since then, in the six consecutive years in the country's major retail enterprises located in the top five high-end women's clothing brands.

In August 30, 2011, he listed on A shares of the Shenzhen stock exchange, offering 50 million shares, offering a price of 35 yuan / share, raising a total of 1 billion 750 million, and rising 34.57% to 47.1 yuan on the first day of opening.

"The so-called high-end women's clothing in China is not clearly defined. Generally speaking, according to the price, the single piece of clothing (excluding winter fur and other large items) varies from 2000~5000 yuan."

Min Guangya, a clothing retail expert, told reporters.

After some of the top international brands of women's clothing entered the domestic market earlier, some low-priced fashion brands also landed.

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These enterprises have obvious advantages in capital, talent and design, and have a complete set of business models from commodity planning, design, production to retail.

"The gradual entry of international brands has intensified the domestic market.

Competition in the clothing industry.

Fast fashion and electricity suppliers have lowered the overall price of the domestic garment industry.

Min Guang ya.

Reporters found that in order to sell, the price of the discount is not too big.

The promotions on its official website can reach even 91% off, while about seventy percent off are common.

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In other words, a more than 3000 dress can be bought after a discount of one thousand yuan.

Many industry experts point out that discounts are damaging to brands, especially high-end brands.

He clearly realized that discount does not solve the problem.

The company's recent moves are becoming more active, and the strategy of pforming the "Pan fashion ecosystem" is gradually emerging.