Red Star, The 3 Billion Investment Potential Brand

In the current domestic home building materials circulation market, the large-scale development of the national layout has become the development trend of the industry. From the above appointments, we know that the investment of Hongxing Mei Kai Long is one of the strategies in the layout of industrial investment. The intention behind this is to invest or acquire some excellent enterprises in the whole household industry, and carry out horizontal mergers and acquisitions in the home industry.

It is understood that in the animation home market segments, cool manor pioneered the "animation + furniture" mode, has a variety of well-known animation brand in the field of children's furniture formal authorization, and has been working with the world's top 10 animation brands in the 9 brands. On the production line, the coolman residence has basically improved the O2O interactive chain of authorization, design, production, logistics, retail, experiential shop, etc. In the future, cool man will also explore professional children's home consumption services such as children's online education.

"Before that, the red star is more likely to win the bigger market by maximizing its scale effect. However, from 2014 Hongxing Mei Kai Long Investment Optima home, to this investment cool man residence, we can see that Hongxing Mei Kai Long's industrial investment layout is opening.

At the meeting, experts from the Guangdong Federation of home furnishing industry said that investment in industry, which acquired industrial capital, benefit sharing and risk sharing through investment, contributed to improving resource efficiency and sharing revenue, but required higher capital strength and asset quality.

At the meeting, Che Jianxin, chairman of the red star, said that after three rounds of financing, the red star has nearly 10 billion capital, and plans to invest 3 billion capital in the future. In the prospectus, 26% of Hongxing Mei Kai Long's listed fund-raising investment is used for mergers and acquisitions in the industry.

"With the June 26th, Red Star In the successful listing of HKEx, we have achieved remarkable results in developing global financing channels and optimizing the structure of international shareholders. strategic investment Layout. " Che Jianfang, vice president of Hongxing Mei Kai Long, also said.

Red Star Mei Kai Long, which has strengthened its financial strength, has begun to merge and merge in the industry. But why the first industry investment will aim at cool man residence, the industry is speculated constantly.

At the meeting, people in the industry said frankly, under the trend of "Internet +", in recent years, many home brands have launched the online expansion of "pure electric business", but with low consumption frequency, high experience, non standardized and high unit price. Household consumption In the field, the traditional electricity supplier mode can not fully adapt to the development of the industry.

"Online and offline go hand in hand, that is to say, online shopping is enough for beautiful scenes and shopping experience, and expanding the online home shopping mode of the platform is the way to adapt to the development of the industry." The above said.

The industry believes that from this point of view, Hongxing Mei Kai Long's investment in cool residence can make full use of its resources in scale, brand influence, shopping malls development, investment and operation management, so as to provide better development space for the cool residence, and fully mobilize dual resources and promote the development of efficiency.

In fact, on the basis of its own advantages, the red star, based on the retail platform for home brands, can also explore long-term revenue models to win potential space through direct investment or acquisition of excellent companies. "Based on this background, the red star is the first excellent children's home business after the listing." Che Jianfang said that the Red Star Mclon will rely on its good brand influence in the home industry, mature shopping malls development, investment and operation management capabilities to provide strong resources support for the cool residence, and help it develop into a leading domestic enterprise.