Zhang Jindong To Wang Jianlin "Orders" Two Cloud Stores Do Not Conflict

Suning takes advantage of Wanda's weight Plaza resources, through cloud store entry, can quickly lay down the terminal layout, realize the three level coverage of surrounding communities, city experience shops and township franchisees, consolidate the offline market, and provide strong support for its O2O. Before the strategic cooperation with ALI is equivalent to the introduction of super traffic resources, and Wanda cooperation is the introduction of cost-effective property resources. The Internet has brought together two business giants, Suning and Wanda.

In September 6th, Suning signed a close cooperation agreement with Wanda, opening the cooperation between China's largest real estate dealer and China's largest retailer, but it did not involve capital operation or asset transaction level. According to the agreement of Wanda Commercial and sunning cloud merchants, suning.com cloud store and other brands will enter the opening of Wanda Plaza, which is already open or is about to open, and the first batch of cooperation projects between the two sides is 40. Starting from 2016, the two sides will set up batches of cooperative projects annually according to the opening of Wanda Plaza, and Wanda business can customize the planning and design according to sunning's needs.

In order to quickly cooperate with sunning cloud merchants, Wanda Commercial has planned to make adjustments to Wanda Department store. After signing the agreement, suning.com cloud store will soon land in Wanda Plaza.

It is understood that Wanda business is the largest real estate enterprise in the world. Wanda Plaza is China's largest offline business platform. In 2015, Wanda business is expected to open 135 Wanda Plaza in the country, with a passenger flow reaching 2 billion passengers. By 2020, 500 Wanda Plaza will be opened, and the annual passenger volume will exceed 10 billion.

Suning Yun has more than 1600 entities offline stores, and online suning.com ranks the top three of the domestic electricity supplier platform, relying on the supply chain advantages of online and offline integration, taking the lead in the industry to advocate and implement the O2O mode. It has formed a full channel and all category layout. Retail category covers home appliances, 3C, mother and baby, department stores, supermarkets, clothing, etc., which can bring a new Internet retail operation mode, and bring online shopping experience to online users.

Zhang Jindong, chairman of Suning cloud business group, said Wanda Cooperation with Suning marks the integration and development of China's retail industry and real estate industry. It is an example of sharing the advantages of retail operation and real estate resources.

It is reported that this time Wanda commerce and Su Ningyunshang Cooperation can give full play to their respective strengths. For Wanda commerce, the presence of brands such as suning.com cloud store has increased the commodity category of Wanda Plaza, enriched the experience consumption of Wanda Plaza, and helped Wanda Plaza continuously improve passenger flow. Wanda Plaza is fully implementing the Internet + strategy to achieve full integration on line and line. Cooperation with Suning will accelerate Wanda Plaza's Internet +.

For sunning cloud merchants, with the upgrading of consumption, online consumption is hard to satisfy consumers' needs for quality, personalization and so on. The rich experience on line will become the standard of quality life. Therefore, Suning, through the deep integration of online and offline, uses the Internet platform to open unlimited quantities of goods and services to offline entities, and explores suning.com cloud store mode innovatively.

When asked whether Suning's own cloud store was in conflict with the cloud store opened by Wanda, Sun Weimin, vice chairman of Suning cloud business group, said, "not only will it not conflict, but it will be complementary to sunning cloud store." In addition, Zhang Jindong also pointed out that in the past 6 years, in the course of Suning transformation, they first chose the "+ Internet", which embellished Internet technology on the basis of retail enterprises, and then "Internet +", conveying Suning's supply chain, logistics and service capabilities to partners including Alibaba.