Wanda And Su Ningdu Are On The Road Of Pformation.

In the Internet era, Wanda and Suning are the two traditional retail leaders who are on the road of pformation.

Suning is pforming to all channel retailers. Wanda not only reduces some traditional formats, but also manages Direct stores in the form of franchising in the future. That is, Wanda Plaza has a unified decoration for brand stores, and the brand operates in the form of franchising so as to achieve direct docking between Wanda and branded merchants, and the dealer does not have to worry about finding stores. The storefront is developed by Wanda.

As Wang Jianlin said in his speech, "Suning is a new type of online and offline converged new business that is needed by Wanda business. In the future, Wanda business can integrate online and offline, whether it is Internet + business, or business + Internet, which is our pursuit. Sunning cloud store is a good guide."

Zhang Jindong also said that in the future, Suning will export online experience to Wanda.

From the news released by Suning and Wanda, we see more of the channel under the Suning line.

There seems to be more cooperation between Zhang Jindong and Mr Wanda's output line experience.

In the fourth pformation plan of Wanda Group,

It is the top priority of the four major business sectors.

In order to build an e-commerce platform, Wanda joined hands with Tencent and Baidu's two Internet giants last year to launch the App and Fei fan network.

However, in the industry view, Baidu and Tencent as pure Internet Co, lack of retail business level experience.

Therefore, Wanda needs to find a line of business, online platform integration of enterprises to cooperate, so as to form a business in line with their own business gameplay, Suning is the best choice.

"If Wanda and

With further deepening cooperation, Suning will become a new technology and strategic support provider for Wanda electricity supplier. "

Yan Yuejin, director of research center of Yi House Research Center, is the judge.

Guo Zengli, director of China shopping center industry information center, believes that

The idea of improving department stores is thematic development. Suning also has the desire to develop experiential retail.

The cooperation between the two sides can achieve a win-win situation, which is more attractive than the Department Store cooperation.

From comprehensive retail to professional retail development, it is in line with the trend of retail industry to differentiate.

The cooperation between the two sides can not only make up for the short board, but also result from the strategic goals of the two sides.

If the traditional retailers and the real estate developers cooperate to care about rents, they will lose the significance of cooperation. The key is that strategic development and industrial development orientation should be reflected.

For bilateral cooperation, Guo Zengli suggested that the most important thing for any strategic cooperation is to be patient.

Although the market changes fast, the direction of change must be recognized, giving cooperation a time cycle, but early evaluation is good or bad.

It should be said that the direction of the whole channel is right, but the road may be tortuous.