Wanda Went To The Department Store To Work Out 40 Cooperation Projects.

After a deliberate marriage in early August in an Internet Forum in Nanjing, the cooperation between Wanda and Suning yesterday (September 6th) officially surfaced.

Yesterday morning, Wanda Group's commercial real estate platform Wanda Commercial and Suning cloud merchants signed a cooperation agreement in Beijing. According to the agreement, suning.com cloud store and other brands will enter the opening of Wanda Plaza, which is already open or is about to open.

At present, the first batch of cooperation projects identified by the two sides is 40.

Wang Jianlin, chairman of Wanda Group, told the first financial daily and other media that from next year, the two sides will set up batches of cooperative projects annually according to the opening of Wanda Plaza, and Wanda business can customize the planning and design according to sunning's needs.

For Wanda and Suning two hundred billion level enterprises, the industry's representative analysis is that for Wanda, the entry of suning.com cloud store will increase the commodity category of Wanda Plaza and help the Wanda Plaza to continue to improve the passenger flow. As to suing, with the continuous consumption upgrade, the simple online consumption is difficult to meet the full range of consumers' quality and individualization. This is the reason that Su Ning opens to the offline entity and explores the suning.com cloud store, and after the cooperation with Wanda, the cloud store can rely on Wanda's property resources and passenger flow to further develop with Wanda's property resources.

In July this year, Zhang Jindong, chairman of Suning cloud business group, visited Wanda headquarters. In the month of next month, Wang Jianlin also appeared in Nanjing Suning headquarters to attend the first "Internet + retail" Zijin summit. He also revealed his cooperation with Suning in his speech.

However, unlike rumors, this Suning and Wanda cooperation does not involve capital operation or asset paction level.

Wang Jianlin said yesterday that cooperation between the two sides was not "accumulation of local tyrants", but hoped to "complement each other's weaknesses with each other's strengths".

In his view, Suning cloud business has realized the new business mode of online and offline interaction through the development of these years. While developing the brand of Suning cloud business, the traditional brand of Suning Appliance has also realized the integration of online and offline businesses.

Su Ning online online and offline integration does have some experience.

Zhang Jindong introduced yesterday that in the past six years, the pformation of Suning Internet has gone through two stages. The first stage is to pform Suning into an Internet retailing enterprise, and the second stage is to export the Suning "retail CPU" to the whole industry.

Zhang's "retail CPU" includes three dimensions, namely, commodity supply chain, logistics and service, that is, the specialized operation ability of commodity supply chain.

And the ability to satisfy the needs of users.

It is a development path for Suning to open the interface to partners and build up the chain of Internet retailing for upstream and downstream enterprises.

In Zhang Jindong's view, Suning's core competence of Internet retailing has already been formed. Next, it will export to the industry and society. The open targets include suppliers, platform businesses, partners, and small and medium-sized individuals such as retail convenience stores at the retail end.

In terms of online platform providers, Suning has opened its interface to Alibaba, including a shopping mall platform under the line. Suning is also planning to expand actively to build an Internet retail ecosystem.

Against this background, Wanda Plaza has become one of the carriers for the development of Suning.

After the signing of the agreement, a series of business forms such as Suning cloud store will be settled in Wanda Plaza, which will speed up the development and construction of the three or four tier market while consolidating the advantages of the retail operation of the one or two tier market.

"As long as we have enough popularity, we can go to the first and second tier cities or the three or four tier cities."

According to the expansion plan proposed by Wang Jianlin yesterday, changing the traditional mode of investment in Wanda Plaza driven by real estate sales, Wanda opened 26 Wanda Plaza this year, and the number of shops opened in 2016 will double, reaching 55. In 2017, it will open 60 ~70 homes, and it will grow further.

"In the future Wanda business can achieve integration online and offline, whether Internet + business, or business + Internet, this is our pursuit, sunning cloud store is a good guide."

For cooperation with Suning, what Wang Jianlin hopes to get is: to develop new formats, to do well in O2O, and to make Wanda Commercial "quality improved".

according to

Official website data, Wanda Department stores in Beijing, Shanghai, Nanjing, Chengdu, Wuhan and other places opened 99 department stores, from the business area is the largest chain department store in China.

In July of this year, Wanda plans to close the plans of some Wanda Department stores and big star KTV, which are not well managed by the city, and the Wanda stores are distributed in Ningbo.

Dongguan, Wenzhou, Qingdao, Wuhu and other cities.

To this end, President of the Wanda business management company, Qu De Jun, admitted at the beginning of last month to the media reporters including this newspaper that under the background of the impact of large-scale retail formats, there were losses in individual Wanda Department stores. The adjustment of these department stores was the normal business behavior of the enterprises.

At that time, he had mentioned that Wanda Plaza, which is not suitable for large-scale retail operation, would reclassify the original department stores and introduce more suitable formats for Wanda Plaza.

Another brand leader, who is working with Wanda, told our reporter that with the decline of department stores in recent years, Wanda began to tilt its internal resources to shopping centers in recent two years, and began to adjust the poorly managed department stores. After introducing Suning, the pressure of Wanda Plaza to go to department stores will be reduced correspondingly.

"Wanda Plaza, 95% is 500 square meters below the small and medium-sized shops, only two or three main stores, the main store is a commercial stabilizer, used to talk about department stores, in the future we talk to Suning cooperation, may be Suning's main store, there are two main stores is enough."

In the above Zijin summit speech, Wang Jianlin said so.