Tencent, Though Black And Public Relations Is Foolish, Has To Serve The Old Godmother In The Brand Younger Age.

Tencent and Lao Mama's affairs sparked heated debate. Tencent quickly launched its own PR campaign, and countless brands came to eat melon. The operation of this wave from black PR is simple, but in the long run, in the younger age of brand, we must admit that your godmother is always your godmother. Today we are going to dismantle the national brand Lao Gan Ma.

She wore a white apron, a fluffy hair, and a smiling face, but conquered both men and women at home and abroad. She was the real elder sister of the wind and waves; she was the goddess of the goddess.

What did old godmother rely on to conquer men, women and children at home and abroad? Never do social media, disdain to advertise, why is she never short of hot search and topics? Other brands are catching up with younger people, but why in turn has it been popular among countless young people? What kind of constitution does old godmother have?

　　 Screenwriters are afraid to compile history.

First come to the brain to fill an inspiring bitterness drama.

In the 80s of last century in Guiyang, a rural woman named Chun Mei was born poor. Her more than 20 year old husband died suddenly by accident. In order to bring up two children, Chun Mei has sold vegetables and worked away from home. Later, he built a house with bricks collected everywhere, and opened a real hotel, selling vegetarian flour.

The powder is mainly made of oil and pepper, while the oil pepper made by Chun Mei is delicious, attracting more and more people to taste it. One of the guests was Ouyang Zi, a student in a nearby technical school. Because he often went to eat vegetarian powder, Chun Mei not only gave Ouyang a free meal, but also learned that after his family difficulties, he quietly helped him to pay his tuition. Ouyang was grateful that he would be the godmother of spring Mei. Over time, around the students and even ten miles of guests began calling Chun Mei as the old godmother.

In fact, many people did not know that the name of the old mama Chun Mei was Tao Huabi. But more and more people like the smell of oil chilli.

In 1994, after thinking over and over again, Lao Ma decided to rename the "affordable hotel" as "Dow flavor food store in Nanming, Guiyang", which specializes in chili sauce. This is the predecessor of the old godmother Food limited liability company in Nanming, Guiyang.

Guiyang Nanming Lao Gan Ma flavor Food limited liability company, which is known to many netizens, is because Tencent sued the old mama for delinquent advertising fees and filed a lawsuit.

　　 Brand 360 degree of thermal search without dead ends

If this does not happen, many people may not know that the old mama's mass base is so good. In fact, let the old mama's basic fermentation is in 2019.

In September 2019, an advertisement on micro-blog hot search, old godmother transformed into a girl, refreshed many people's understanding of the old godmother. Looking at this video now may still be no less than any B station's brand brainwashing video.

Then, on the spring and summer fashion week in New York, a red head was printed on the chest, with the head of old godmother Tao Huabi on the chest. Two sleeves were printed with Chinese "goddess" and the English "sauces Queen" clothes to detonate the T station. At the same time, Lao Mama also launched promotional activities, including the sale of 1288 bottles of "99 bottles of old mama + custom sweater" packages and other activities.

In fact, the old godmother is never short of the gene that matches the current Internet play. In the 2014, there were all kinds of old mama's fresh ways to eat. For example, banana with old mama, ice cream dipped in Lao mama and so on;

In 2018, a popular color began to prevail. It was called the old lady's red. In fact, this is not what old godmother has issued a joint lipstick, but a lot of beauty makeup net red began to use the old godmother's spicy oil to make the red number video to the netizens. Liu Tao's Spring Festival Gala is pushing the "old mama" on the hot search.

Many brands may still be thinking about ways to do well social media, and then be laughed at by netizens for two times. But few brands will never do social media like old mama, but they can also be spread in good faith by netizens, so that the brand will continue to be younger and continue to be positive.

It is this step by step that the old mama's mass base is growing. With such a mass base, even the Tencent filed lawsuits, old godmother was not afraid.

　　 Quotes Wang Lao Mama

As an enterprise, it is impossible to avoid problems in the development process. Many commercial analysis articles also talk about the problems faced by the old godmother.

For example, with the continuous development of Li Ziqi and other red brands, the competition has intensified. For example, the old mama's taste is no longer the original flavor, and the voice of the product's word-of-mouth is declining. For example, after Tao Huabi officially retired to the background, the company's management was transferred to the son Li Guishan and Li Miao line, and the public opinion was divided.

However, in the current market environment changes, you can look back on the business and classic quotations of the old godmother who only had primary school culture. It seems that the old godmother is the most classic and adapted business case in the Chinese market. Although she rarely interviewed, Lao Gan Ma was a real quotes.

Speaking of her own history, she once said, "I am not strong enough to eat."

Lao Mama has insisted on "no listing" for many years. Tao Huabi, the founder of the company, said in a media interview in 2013: "listing, financing, these ghosts are deceiving other people's money. If you have the money, you can take the money, ring him up, call him to become a shareholder, and then take the money away, and I will pay the debt. You asked me for money. I only know fried chili, I will do it. "

Such a statement has triggered a great deal of controversy. But more netizens said, "I don't want to go public, but I like to eat anyway." You see, consumer support for a brand is often so simple and unadorned.

Under the epidemic, many people are calling cash flow king. In fact, in the commercial management of Lao mama, she only recognized cash flow:

These classic quotations are enough to dim the business logic of all textbooks and companies that are busy financing and listing.

Above.

These words may sound as rustic as her packaging, but don't forget "avenue to Jane".

Strictly abide by the quality of ingenuity and conscience, and launch diversified products according to the market, they are willing to continue to give brand extension and topic characteristics. The so-called topic has never been more than three days of melon. In contrast, Tencent's self PR is no more than a small trick or trick. But your old godmother will always be your old mother.