Zhang Ruoyun, The New Male Spokesperson For High-End Men'S Wear

According to public information, founded in 1996, the news Bird Group Co., Ltd. is a comprehensive modern enterprise group which focuses on clothing and is involved in the field of real estate and investment. The company takes the promotion of national costume culture as its responsibility, multi brand management and clothing as its main business.

The company's products range from suits, trousers, shirts, jackets, sweaters, casual pants, and all kinds of men's clothing. It has a SAINT ANGELO, a high-end business suit brand, a high-end classic Menswear, TOMBOLINI, a senior professional wear brand BONO, a young fashion business dress Saint Root (S.ANGELO), a British casual wear brand than BIG (BIG ROOSTER), fashion business casual wear flanges, and so on.

Recently, the news bird announced officially that the domestic strength actor Zhang Ruoyun became the latest spokesman for the brand. In the face of increasingly younger consumption trends, good news birds also follow the trend of the times.

Zhang Ruoyun has been diligently devoted to performance. His superb performance and handsome appearance are well known to the public. After the celebration of the year of celebration, the heat has soared.

Yu Jian, general manager of news bird bird brand, said that the latest celebrity spokesperson of the news bird bird brand has injected new elements into the brand to cater to the trend and cater to the consumer spirit of the young group. I believe that the cooperation between the two sides will complement each other and achieve win-win results.

It is reported that the birds have redesigned the logo fonts and feel more young and fashionable. At the same time, we strive to re stimulate young people's concern about business men's clothing through the reform of fabric and technological innovation, and constantly make new attempts.

In the near future, the bird also announced that it will cooperate with Chinese designer pioneer brand PRONOUNCE to jointly launch the 2020 autumn winter capsule series.

It is understood that PRONOUNCE was founded in Milan in 2016 by Zhou Jun and Li Yushan in the men's clothing brand, as the first pioneer designer brand in the cooperation of the Phoenix bird, the founder Zhou Jun and Li Yushan will use the design language to integrate the brand DNA elements with the "happy" culture of the wedding bird brand.

According to the 2019 annual report, the business income of news birds was 3 billion 273 million yuan, an increase of 5.24% over the same period, and the net profit attributable to shareholders of listed companies was 210 million yuan, an increase of 305.28% over the same period last year.

The news birds actively develop online channels, set up official flagship stores in the three party platforms such as Tmall and Jingdong, and try the micro mall product "Phoenix Shangpin" for online community marketing.

Wu Zhize, chairman of the board, has said that the company will continue to adhere to the development strategy of "one principal and one pair", adhere to and strengthen its core business, and promote the steady development of sales through expanding the size of the outlets and optimizing the network structure.