Dezhou Huayuan: Breaking The Common Road With Different Yarns, Presenting The International Fabric Exhibition At Tai Wan District.

Since the outbreak of the new crown pneumonia outbreak in the early part of the year, the normal production and operation of the textile industry has been seriously affected. For many textile enterprises, the top priority for 2020 is to "live". However, opportunities and crises coexist, and for those textile enterprises that need to change, we still see the hope and glory shining in the journey. As a well-known supplier of various functional yarn products, Dezhou Huayuan eco technology Co., Ltd. (hereinafter referred to as "Dezhou Huayuan") seize the opportunity to move forward quickly on the road of "creating differentiated precision yarn service providers".

Strategic adjustment

Big ships are better off.

With the suspension of production and shutdown after the Spring Festival and the outbreak of overseas epidemic after March, the market order of many local textile enterprises dropped sharply. With the continuous decline of raw material prices, the excess of yarn production capacity once caused the tragedy of yarn prices below the cost of production.

As a large enterprise of differentiated yarn in China, Dezhou Huayuan has also experienced a great survival test in the past six months. "In the face of great trouble, in a short period of time, the decision-making level of Dezhou Huayuan has also made urgent adjustments in the direction of product development and marketing strategy in several directions. From the past to export oriented, rapid transformation to domestic sales, rapid realization of the replacement of the proportion of sales. And the transformation of marketing direction has also led to a change in the direction of product development. Li Xiangdong, general manager of Huayuan, Dezhou, said.

It was the strategic adjustment at that time, and also the preemption of the market for enterprises. According to the briefing, today's Dezhou Huayuan production capacity over the same period has completed more than 98% year-on-year, in a steady state of operation. Moreover, due to the sharp reduction of fixed assets investment in the industry affected by the epidemic, the company is still full of power. 10 new vortex spinning lines have been added this year, and 5 have been successfully produced. "We have always believed that the epidemic will pass away, and that the difficulties of the industry are temporary. However, the development of enterprises can not be separated from the strengthening of basic management. Therefore, during the epidemic period, we strengthen the training of diversified online platforms, continuously promote the lean management of enterprises, and build a healthy body for the future of enterprises. Li Xiangdong added.

Market transformation

Faster, more flexible and more stable has become inevitable.

It is also difficult for large textile enterprises to get rid of the epidemic and the small and medium-sized textile enterprises. Turning to the impact of the epidemic, Dezhou Huayuan has been making "differentiated precision yarn service providers" as the goal of the enterprise. When it comes to the international market, it is also deeply felt that Dezhou Huayuan supplier is a supplier of brand upstream, as well as changes in terminal consumption trends, consumption channels and consumption habits affected by the epidemic.

According to Li Yubin, deputy general manager of the company, from the current market feedback, signs of vengeful consumption after the market did not exist, and with the spread of the epidemic, its impact on global fashion consumption will be far-reaching and sustained. For Dezhou Huayuan, they have made a lot of adjustments according to the needs of the terminal customers in a timely manner, opening up the supply chain tightly around the marketing of live brands, emerging brands and online brands, and making flexible supply and rapid response as an important part of value creation.

"First of all, we feel that the competition in the market price of products has become more and more intense. The sharp decline in gross margin of yarn products is inevitable. In addition, customers' demand for special yarn varieties has become routine. At the same time, customers demand shorter delivery times for orders, and the average delivery time of 10 tons of products has been shortened to about 10 days. Product subdivision and differentiated requirements will inevitably lead to more and more complex management of product category for yarn enterprises. While the market requires fast delivery, higher requirements for product quality and stability are required, which will force enterprises to continuously improve the refinement level of management. Li Yubin analyzed.

"With the continuous strengthening of the importance of the domestic market, Dezhou Huayuan will conform to the trend of diversified distribution of the supply chain, while strengthening the export brand market, increasing the product promotion and development of the domestic market, and enhancing the enterprise's ability to resist market risks. In addition, the new marketing mode has brought forth new ideas. Online marketing and online red goods have become important sales channels. Flexible supply and rapid response have become an important part of value creation. Dezhou Huayuan will adhere to lean operation, low inventory and quick response strategy to create differentiated yarn precision service providers. For enterprises in the future direction of breakout, Li Xiangdong said.

product development

"Do not take the unusual road" Exhibition

On July 15th ~17, the international textile fabrics and Accessories Fair in Tai Wan District (hereinafter referred to as "fabric exhibition of Tai Wan") will be held at Shenzhen International Convention and Exhibition Center. Insiders pointed out that, as a "timely rain" coexisting with efficiency and efficiency in the post epidemic era, the fabric exhibition in Tai Wan District will release positive signals for the textile industry that has been silent for nearly half a year.

As the exhibitors of the fabric exhibition of Da Wan District, Dezhou Huayuan has held many meetings to discuss the theme of the exhibition, preparations for the exhibits and the design of the booth. "This exhibition is the first large-scale industry exhibition held in China after the outbreak of the new crown, which will greatly boost the credit of the industry. To a certain extent, the new crown epidemic has carried out a shuffle on the textile industry and eliminated some backward production capacity. All the enterprises that can participate in this exhibition are some enterprises with new development ideas, innovative abilities and capable of doing business with the times. The exhibition has also narrowed the distance between us and the excellent enterprises in the industry, and has provided a platform for the enterprises to meet. Li Yubin talked about it.

According to its introduction, due to the changes in lifestyle and consumption patterns of consumers, Dezhou Huayuan will launch a special high quality Modal yarn with a smooth handle, good drapability and high cost performance, and the Modal color series yarn with rich color and high color fastness, and Eco Magic cellulose yarn will also subvert the traditional way of innovation, with the concept of low carbon, environmental protection and quick response to meet the needs of contemporary consumers for sustainable concept. Affected by the epidemic, the market demand for healthy textiles has increased significantly. In response to market demand for antibacterial and environmental protection, this Dezhou Huayuan will also introduce differentiated products such as two acetic acid series, alginate fiber series, super antibacterial series, plant dyeing series, beauty skin series, regenerated polyester series, degradable polyester fiber and other "healthy" concepts. "We hope that through this exhibition, we can get to know more customers who are developing R & D, innovation and joint industry chain development. The future demand, how to develop the trend, how to quickly docking the market, I think this exhibition can give us the answer. Li Yubin said.