Small Electronics Technology Intends To Enter The Gem IPO Tencent Holding Nearly 10% Of The Largest Institutional Shareholders.

The shared economy continues to exert its strength.

"We have accepted the guidance of the gem before being listed, but more plans are not yet available." In July 7th, the Hangzhou small electric technology company, a shared charging platform, responded to it in an interview with the economic report reporters in twenty-first Century.

In July 3rd, the official website of Zhejiang Securities Regulatory Commission disclosed that small electric technology had signed a listing guidance agreement with Zhejiang Merchants Securities in June 29th and plans to launch the gem. The company's founder, Tang Yongbo and CEO, is the largest shareholder, whose shares controlled directly or indirectly account for 37.95% of the total share capital of the company, and are the controlling shareholders and actual controllers of the company. Under normal circumstances, the listing guidance period is 3-6 months. If all goes well, the small technology will be listed in the year.

In addition, little electric technology has not announced more information.

At present, the shared charging treasure industry represented by small electric technology and monster charging has entered a profit era. However, from the perspective of market share, the industry is still at a stage of decentralization. After the reshuffle of the epidemic stage, the market concentration will be further reflected in next year.

Tencent Suning shareholders

Guidance materials show that the main business of small technology is operation sharing charging time sharing rental equipment, that is, sharing charging treasure. Prior to the establishment of small power technology, Tang Yongbo served as a Digital China(China)Co.,Ltd development engineer. He also served as head of Taobao local life trading, founder of Taobao, Taobao food and Taobao agriculture and featured China business.

At present, the market share of the shared charging treasure industry is mainly concentrated in four start-ups, including street technology, call technology, small power technology and monster charging. According to the latest official data of the small electricity technology, it has covered more than 1600 cities nationwide, with a total user volume of about 200 million. In the third quarter of 2019, the revenue grew 300%, and the peak daily orders exceeded 2 million.

For the above data, a person who declined to be named told the twenty-first Century economic news reporter that the compound growth rate of the industry was still very fast, but affected by the epidemic, the revenue in the first half of 2020 was basically in a cliff type. This situation will directly affect the performance of small technology. "After May, business began to recover slowly, and the data are basically unchanged from last December."

Since its inception in 2016, small technology has successively invested from Tencent, Sequoia Capital and Jinsha River venture capital. Among the institutional investors, Tencent holds 9.66% of the shares as the largest institutional shareholder; Jinsha River has 7.60% stake in venture capital, Yuan Yuan capital, Sequoia Capital China fund, and Gao Rong capital and other institutions all hold about 5% to 6% shares, while Suning, CDH investment and well-known angel investor Wang Gang are equivalent to the shareholders of small technology.

Prior to this, data from the sky survey showed that a number of industrial and commercial changes have taken place in small technology recently. Zhu Xiaohu, managing director of venture capital of Jinsha River, Shao Jun, chairman of Tak Tong capital, and Jiang Jinjing and Xia Yao have stepped down as directors. Tang Jiayang has left the supervisor. This move is also preparing for IPO. In April this year, Suning Finance announced its stake in small power technology, but the two sides have already carried out close cooperation. Small technology in the whole country alone in suning.com cloud store, Suning shop, Su Ninghong children, Suning pole, Su Sheng and other offline stores.

It can be seen that many applications of the shared economy, such as net car sharing, sharing bicycles, shared charging treasure, still have the properties of rigid demand, high frequency and small amount, and are also favored by the third party payment platform. Behind the rapid rise of the industry scale, Alipay's free deposit is a "pushing hand" that can not be ignored. "China shared charging industry development analysis bulletin" in 2019 shows that in 2019, the share of charging treasure credit deposit was 95.4%.

Industry share decentralization

As early as in 2017, Tang Yongbo pointed out that the total amount of equipment put into the national market has not been the first in the industry. The core reason is the effective order rate and return on assets. He believes that there is a significant difference in the operation structure between the shared charging market and the shared bicycle. The shared charging treasure is acquired through the merchant channel. The flow of people in a certain area determines the utilization rate of the equipment, and in some cases, the utilization rate does not share the large span of the bicycle. The blind pursuit of quantity does not mean that the market has been occupied. In fact, it is caught in the bad mode of burning money and expanding blood loss points.

Therefore, more pursuit of profit and cash flow, making money become the common choice of sharing charging treasure industry. In the second half of 2019, the major operators of the rechargeable treasure business were raising their prices in a bid to gain more profits. However, its profit model is still very simple.

According to the AI consulting report, the share leasing business accounts for about 97.2% of the total transaction volume, followed by advertising revenue. According to AI consulting, in 2019, the scale of China's share charging business was 7 billion 910 million yuan, and the composite growth rate in the next three years was about 44.9%. At present, the overall penetration of consumer scenarios is between 20%-30%, and the layout of point locations is not yet saturated, especially in the three or four tier cities.

However, due to the strong dependence of the shared charging treasure on the scene of the line, the bargaining power of the merchants is stronger, and the business share has gradually increased to 50%. In addition, merchants also require a one-time admission fee. In 2019, sharing the cost of the charging industry, the cost of business occupies the bulk, followed by equipment cost and pushing manpower cost. Especially when the local life service giant joined the war, the competition of the industry became more intense.

The aforementioned industry believes that the United States does not have the advantage of rapid possession of the territory from competition, and at least needs some time to spread out in different scenarios. "The market share of the industry is now opaque, and basically everyone talks to himself. After all, real data may only be available to WeChat and Alipay. "

At present, there are more than 50% penetration charges in shopping malls, restaurants, airports, railway stations and so on. The penetration rate of low-frequency scenes in hotels, scenic spots and so on is over 20%. However, there is little time left for entrepreneurs. As of May 2020, the number of investment and financing events in the shared charging industry was 1, and the amount of investment and financing was 100 million yuan. This figure is 26 financing in 2017, the amount of 1 billion 920 million yuan. Without the pursuit of capital, how to survive from the fierce red sea battle is a big test for small businesses.

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