High End Children'S Wear Brand Anel Is Expected To Lose 13 Million Yuan In The First Half Of The Year

Recently, the company released its half year performance forecast for 2020. The company's net profit is expected to be 13-18 million yuan in the first half of the year, down 123.09% - 131.97% year-on-year. In the same period of last year, the profit was 56.2979 million yuan, from profit to loss.

According to the announcement, for the loss, anel said: affected by the domestic new coronavirus epidemic, residents' going out activities decreased, domestic large shopping malls, shopping malls and other places' customer flow was low, children's clothing consumption scene was reduced, the company's business was greatly affected, and the half year's business income decreased year on year.

At the same time, there are more new stores to be expanded in 2019, and the company's store rent and management fees have increased, which are relatively rigid, thus affecting the company's net profit.

According to the data, annil children's wear belongs to Shenzhen anel Co., Ltd., the company is an independent research and design, mainly engaged in high-end children's wear business of its own brand clothing enterprises. The company's products cover two categories: Children's wear and children's wear. The main products include jacket, coat, trousers, skirt, down jacket, home wear and other categories. It meets the needs of all kinds of clothing from newborn infants to older children. It is a favorite brand of many consumers.

This year's epidemic has caused a great blow to the development of anel. In response to the epidemic situation, anel has speeded up the adjustment of sales channels and sales methods, adopted community marketing, all staff marketing and wechat app marketing, linked online and offline, and compressed non operating related expenses, striving to minimize the impact and loss caused by the epidemic.

According to the financial report in 2019, the main business income of aner was 1.323 billion yuan, with a year-on-year growth of 9.44%. The main business income of online channel was 467 million yuan, with a year-on-year growth of 12.10%; the main business income of offline channel was 856 million yuan, with a year-on-year growth of 8.04%; the net profit was 42.1173 million yuan, a year-on-year decrease of 49.49%.

According to reports, this year's epidemic, in the first quarter of 2020, the company's operating income reached 260 million yuan, a decrease of 27.31% compared with 357 million yuan in the same period of last year, and the net profit loss attributable to shareholders of listed companies was 929400 yuan, which was 101.98% lower than that of 46928800 yuan in the same period of last year.

With rapid response, anel has started to reform itself, reorientate the consumer group, reshape the enterprise pattern and competitive advantage, and strive to become the leader in the "quality-oriented" market segment of children's wear.

According to an industry insider, "the medium and high-end children's wear market attracts enterprises such as Adidas kids, Nike kids and UNIQLO to make rapid layout and accelerate the industry reshuffle. With the advantages of high prosperity, strong brand and efficient turnover, children's wear brands will be more competitive. "

And said, "however, in the children's clothing segment of infant clothing, market competition is relatively not so fierce, long-term focus on this segment of the market leader enterprises have advantages."

From the strong market competitiveness of the brand and the suitable environment in the children's clothing field, the company will become the leader in the market of children's clothing "quality enjoyment".