Good Situation Of Textile And Garment Industry

Industry core point of view:

In June 2020, the turnover of Taoxi platform clothing industry (including women's / women's boutique, men's wear, children's wear / baby's wear / parent-child's wear, sportswear / casual wear and sports shoes) was 63.747 billion yuan, with a month on month increase of + 11% and a year-on-year rate of + 45%. The growth rate of women's wear / women's Boutique (+ 55%) and sportswear / casual wear (+ 56%) was large. Among the 27 key brands in the textile and clothing industry, 18 brand official flagship stores achieved positive year-on-year growth in sales, and 26 brand official flagship stores achieved month on month positive growth. In the short term, the epidemic situation is gradually under control, textile and clothing demand is further released, and enterprise performance is expected to improve in the second half of the year. In the medium and long term, with the increase of people's outdoor activities and the formation of exercise habits, the demand for sports clothing is expected to usher in a strong rebound. It is suggested that attention should be paid to the leading enterprises of high-quality sports shoes and clothing affected by the epidemic situation.

Key investment points:

Industry data tracking: in June, the turnover of Taoxi platform clothing industry (including women's / women's boutique, men's wear, children's wear / baby's wear / parent-child's wear, sportswear / casual wear and sports shoes) was 63.747 billion yuan, with a year-on-year increase of + 45% and a month on month basis of + 11%. Among them, the turnover of women's wear / women's boutique was 35.6 billion yuan, with a year-on-year rate of + 55% and a month on month basis of + 14%; the turnover of men's wear was 14.3 billion yuan, with a year-on-year rate of + 31% and a month on month basis of - 1%; the turnover of children's wear / baby wear / parent-child wear was 5.4 billion yuan, with a year-on-year rate of + 24% and a month on month basis of - 19%; the turnover of sports wear / leisure clothing was 2.9 billion yuan, with a year-on-year rate of + 56% and a month on month basis.

Data tracking of official flagship stores of key brands of tmall:

1) men's wear and women's wear: the sales of seven wolves were + 252% and - 13% of red beans were slightly inferior among the five brands; 2) children's clothing: Anta children's clothing + 57% performance; 3) leisure clothing: taipingniao channel advantage, sales reached 110 million yuan, year-on-year + 66%, the growth rate was ahead of the industry; 4) sportswear: the sales growth ranking from high to low was new Balance (117%), FILA (74%), Nike (60%), Adidas (39%) and 361do (39%). Mainstream international brands are better than domestic brands; 5) home textiles: rolai performs well, achieving sales of 87 million yuan, + 140% year-on-year, 200000 pieces, + 129% year-on-year. The best-selling categories of major stores are traditional four piece sets, and seasonal silk quilt and mat.