China Fair Encourages Triangle Enterprises To Expand "Foreign Trade Circle Of Friends"

On July 13, the 30th China Fair brought more than 3500 exhibitors to the cloud for 24-hour online docking and online signing. The concept of "fishing boots" is often produced and sold by the fishing association in Shanghai.

Thirty years ago, when the China Fair was just started, it was jointly launched by the economic and trade commissions (departments) of Shanghai, Jiangsu, Zhejiang, Anhui, Jiangxi, Nanjing and Ningbo, focusing on the enterprises in the Yangtze River Delta region, and working together to expand the "foreign trade circle of friends"; 30 years later, the regional integration development of the Yangtze River Delta has become a national strategy, and the "link" of interconnection and industrial collaboration is tighter, which is also for China The development of the rendezvous has injected new energy.

Help Yangtze River Delta optimize trade structure

Although the general manager of Shanghai Zhenguo Textile Co., Ltd. has missed the opportunity of entering the market for 15 consecutive years, the general manager of Shanghai Zhenguo Textile Co., Ltd. has missed the opportunity of going out to Shanghai for 15 consecutive years.

The tree is a thousand feet high and roots in fertile soil. From the perspective of industry, foreign trade products such as light industrial products, textiles and other foreign trade products are also the "specialties" of the Yangtze River Delta region, where a large number of upstream and downstream manufacturing enterprises and trading companies gather. Jiangsu Nantong Dadong Co., Ltd. mainly produces household towels, and its products are exported to Japan, Europe and the United States. Wu Haiyang, head of the second business department, said that the China Fair is one of the most valued exhibitions of the company every year, "very in line with the positioning of enterprises in the Yangtze River Delta".

Competition on the same stage in the China Fair will force enterprises to upgrade themselves and innovate. At the China Fair, Zhejiang Jiaxing Trading Group had 161 booths and 100 exhibitors. The new silk fabrics produced by Zhejiang Jiaxin silk Co., Ltd. won the "Innovation Award" of the China Fair. At this year's exhibition, Jiaxin silk also brought 50 or 60 new products and updated the 3D style system to facilitate "negotiation and proofing at the same time".

We have been working hard for 30 years, and we have not stopped growing in China. In the past two years, the fair has set up five sub exhibitions, namely, clothing and apparel exhibition, textile fabric exhibition, household goods exhibition, decoration gift exhibition and modern lifestyle theme exhibition, so as to continuously expand the market "cake". Analysts believe that while the fair is growing, it is also a "booster" to help all parts of the Yangtze River Delta optimize the trade structure and improve the quality of foreign trade growth. It has achieved remarkable results in promoting the export of foreign trade enterprises in the Yangtze River Delta region.

Online platforms do everything possible to link transactions

In November 2018, the Yangtze River Delta regional integration development has become a national strategy, leading the high-quality development of the Yangtze River Delta region. Shanghai plays an important leading role. Shanghai is the place where trade extends in all directions, with complete resource elements, obvious geographical advantages and talent advantages, which is also a bridgehead for the expansion of opening-up. Shanghai's Convention and exhibition industry is developed, which has the momentum of "International Exhibition City" in terms of scale and quality, and is more conducive to "leading all industries with one industry".

The platform of China Fair is the concentration of Shanghai's advantages. In the past 30 years, the exhibition area of the China Fair has expanded from 21000 square meters in the first session to 126500 square meters last year, and the number of participating enterprises has increased from 600 to 4000. Even under the special circumstances of this year, there are more than 3500 online exhibitors, which is an important bridge connecting the Yangtze River Delta region and even the East China region to the world market. According to the organizers, the fair will cooperate with cross-border platforms such as eBay to introduce buyer traffic, strengthen cooperation with overseas media, search engines and overseas professional exhibition invitation platforms, and do everything possible to link transactions.

The role of Shanghai as a platform has been highlighted, and enterprises of various provinces and cities in the Yangtze River Delta play a brand and show their strong points on the platform. In recent years, Zhejiang, a major foreign trade province, has cultivated "Zhejiang export famous and high-quality products", selected leading enterprises of "quality Zhejiang goods", and continuously increased the export proportion of its own brands. Nearly 1.6% of the enterprises participating in this year's Fair have uploaded exhibits.

With complementary advantages and resource linkage, the Yangtze River Delta "concentric circle" also makes it easier for buyers to follow suit and improve the success rate of docking procurement. Last year, the company sent a large number of board members to the Shanghai Trade Fair, and the sales volume of the company reached 4.0 billion yen.

Deep ploughing "double circulation" and exploring "big cycle"

At present, the world is suffering from the impact of the epidemic situation. Known as the "barometer" of forecasting the foreign trade situation, the China Fair is closely following the hot spots of international trade, seeking active transformation, and helping foreign trade enterprises in the Yangtze River Delta to develop new opportunities and start a new situation.

The special zone for epidemic prevention materials (except medical materials and masks) is a new zone set up this year. Disinfection products and disposable protective articles can be displayed here to help overseas purchasers connect with Chinese manufacturing enterprises. Anhui garment import and Export Co., Ltd. applied for this zone. Meng Zhuo, manager of Anhui garment import and Export Co., Ltd., said: in March and April this year, the proportion of export of epidemic prevention materials increased from 3% to 10% to 20%. At the highest time, the export volume was nearly 10 times higher than before. "At present, with the global epidemic situation gradually under control, the export of related products has cooled down, but the products with exclusive technology are still in short supply.".

It is the current and future direction of China's economic development to take the domestic large cycle as the main body and promote the domestic and international dual cycle mutually. This year's China Fair set up a special zone for export to domestic sales for the first time to help foreign trade enterprises in the Yangtze River Delta to grasp the domestic market opportunities. Zhang Bin, chairman of Zhejiang native produce and animal products import and Export Group Co., Ltd., introduced that in the first half of the year, many products were overstocked due to cancellation of orders and missed the golden period of export. The enterprise applied for a special zone for transferring export to domestic sales, hoping that it would be able to connect with the domestic market if it did not show up.