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The Annual Gathering Of Garment People Returns To Offline: Chic First Landed In Dawan District, Showing The Unique Toughness Of The Industry

2020/7/17 10:37:00 0

On July 15, 2020 Dawan District international clothing and apparel Expo For the first time, it landed in the bay area of Guangdong, Hong Kong and Macao. The new location and new opportunity brought new opportunities to the clothing industry after the epidemic, and also made the annual gathering of garment workers offline.

Through the exuberant eyes of the weaved exhibitors and the audience, it is not difficult to find that in 2020, in the storm sweeping the world, China's clothing industry embodies the unique "toughness" of the Chinese people. Facing difficulties, they seek survival through cracks, never give up and make steel. More and more clothing brands are actively digesting the impact of the epidemic. At this critical moment, chic once again shows its determination and determination to share weal and woe with everyone and look for the dawn.

current Chic2020 Dawan District Exhibition Contains Fashion men's wear, the most beautiful women's wear, ingenious leather feather, ODM intelligent manufacturing, fashion customization, design power, artful children's wear, fashion accessories, luggage shoes, fashion brands, link to the future, denim world, global fashion 13 exhibition areas. Through mountains and mountains, we can see a broad future. Chic2020 Dawan District Exhibition opens a new chapter for the development of the industry with a review and insight of 2020.

With the strategic layout of the national key development, Guangdong, Hong Kong and Macao Bay area has become strong. The construction of Guangdong Bay has become a new era to promote the construction of Hong Kong and Macao. Focusing on the overall industrial layout and seizing the new development opportunities, chic opened the Dawan District international clothing and apparel Expo for the first time. Together with Dawan District international textile fabrics and Accessories Expo, Dawan District international textile yarn Expo and Dawan District International Knitting Expo, chic formed a joint lineup of four All-Star exhibitions of China Textile Federation, with an exhibition area of 80000 square meters and more than 2000 high-quality exhibitors Full of industrial chain resources, the country's strongest enterprises will bloom in Shenzhen.

As the largest and most influential clothing brand Expo in Asia, China International Clothing and apparel Exposition (CHIC) It has always been a high-quality comprehensive resource platform integrating business negotiation, channel expansion, resource integration, international cooperation, market inspection, trend release, cross-border cooperation, capital docking and other functions. For 28 years, chic has been constantly innovating according to the changes of the industry and market, growing together with Chinese clothing brands, and is recognized as the promoter of China's clothing brand and market development Witnesses and witnesses.

On the first day of the exhibition, Sun Ruizhe, President of China Textile Industry Federation; Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association; Yang Jinchun, executive vice president of China Garment Association; and Zhou Yiqi, full-time vice president After entering chic2020 Dawan District Exhibition, we will learn more about the operation of the exhibitors this year and their future development plans.

The most beautiful women's wear: focus on fashion, fine differentiation and continuous development

Chic The most beautiful women's wear exhibition area All of them are the focus, and this year is no exception. In the exhibition area, the urban series designed for the ideal life of consumers, the new Chinese women's wear based on the confidence of traditional culture, the niche brands leading the personality needs of "generation Z", and the high street fashion with perfect integration of luxury and comfort have a place The most beautiful women's clothing exhibition area gathered Lynfong Such as a number of fine differentiated brands are continuing to make efforts.

"After dormant for several months, women's wear needs to use offline mode to re find their own fashion world. Although online business model can alleviate difficulties in special situations, products like clothing need offline and even social mode. Because fashion is not only a kind of visible, but also something that can be touched. " This is a considerable proportion of clothing brand consensus.

Men's fashion: not only product competition, but also pattern competition

Men's wear is always simple but not simple. On the booth, there are not simple exhibits. As the clothing category that can best explain the "positive correlation" between technology and quality, this fashion men's wear exhibition area shows a systematic competitive advantage.

A fashion buyer from Zhejiang said that the men's wear brands in this exhibition are more exquisite in fabric, color, pattern, sewing and details, which are not only based on the continuous optimization of the mature system, but also have digital blessing. This time, Zhuangshen, Paishi, Novartis and other enterprises that appeared in the men's fashion exhibition area have profound skills.

Ingenious Piyu: strong attack, consolidate the position of the trend

Creative booth, on-site T-stage, personalized props, aerospace elements The exhibition area of craftsman's heart feather is ready to attack at this exhibition, which strongly attracts the attention of professional audience.

Finnish family fur, Pinghu exhibition group, Feiling Feixun, Jack fan Together, they will bring the most authoritative trend with the most senior industry status. The latest styles, the latest fashion in China and even the world

Design power: the future of Chinese fashion

Design power of exhibition area The diversified possibilities displayed over the years are in line with the increasingly personalized market after the epidemic. This year, a lot of fresh blood has been imported into the exhibition area Jinmusheng, cherryzhuang, misslace It shows the infinite design possibilities including street, Oriental, Zen, two-dimensional, light dress, pan culture and so on. The exhibition brands continue to grow and become a new force for Chinese fashion to voice its voice to the world.

Brilliant children's wear: the market is becoming mature and a new pattern is taking shape

Children's wear exhibition area Vivid and witty, lively jump, but implies the gradual differentiation of China's children's clothing industry, scene oriented development process. Different age groups and different activity scenes combine a wide range of children's wear needs, such as school uniform, children's fashion brand, children's home wear, children's play wear, children's special sports wear Angel of white horse And other brands gathered into a strong lineup, showing the mature market of Chinese children's clothing in the aspects of fabric exploration, additional functions, style research, color deployment, etc.

ODM intelligent manufacturing

Professional and efficient, build a new supply chain

In the future, the competition in the clothing industry will be the competition of the integration ability of the supply chain, with special personnel and efficient interconnection. Just like the slogan "only make one coat in your life" in the ODM intelligent manufacturing exhibition area Lehem Here, businesses can find the production enterprises that know the most about technology and design, and put the most convenient and ultimate products into the brand system. Through these ODM enterprises, the division of brand supply chain will be more clear and efficient, and meet the competition of the coming new era.

Fashion customization

Inheritance of ingenuity and coexistence of black Technology

The progress of science and technology has extended the scope of customization. In chic2020 Dawan District Exhibition, there are not only hand-made customized brands famous for their ingenuity, but also many new technologies and black technologies: human body scanner, intelligent printing, automatic sewing, 3D fitting and other new customized instruments. Fashion dream factory, Orient International Group, micro textile And other customized exhibitors will show the new achievements of China's customization with the strength of the industry, so as to accumulate energy for the market development after the change.

Fashion accessories

Full range of consumer demand

The maturity of the clothing industry highlights the importance of accessories industry, and this year's fashion accessories exhibition area also joins hands BOTANICA The "collateral" supply chain of the clothing industry has been built, which makes the supply chain not only linear structure but also network characteristics. Besides, accessories such as porcelain, cloth art, fragrance and daily necessities are grafted into the home textile industry, showing a future pattern of full coverage of consumer life.

Luggage shoes

Focus on the overall shape, the best fashion collocation

Luggage shoes exhibition area Inside, real leather bags, canvas bags, acrylic bags, even paper bags pursuing environmental protection, hand-made leather shoes, creative rubber shoes, personalized Martin boots, all kinds of popular women's shoes Like the showcase of the queen of fashion, it stimulates consumers' desire to buy, Doughnut, Laura Vita Namida The unique charm of shoes and bags was displayed.

Fashion brand

A banner of Chinese fashion

Fashion brand exhibition area Inside, the slogan of "every item becomes a popular one" is widely publicized and attracting people's attention. Regardless of the changes of the world, the trend will never stop. Chic2020 Dawan District fashion brand exhibition area is like a flag of the exhibition, attracting a large number of professional visitors. Avant-garde T-shirts, fashionable windbreaker, graffiti dolls and Wulitou illustration are the industrial ports for the ingenious connection of Commerce and art. This fashion brand exhibition area, together with siijii poetry collection and other brands, once again builds the frontier of creativity.

Link to the future

High and low technology of the exhibition escorts intellectualization

Link to the future It can be called the "technological highland" of chic2020 Dawan District Exhibition, Fuyi, Aiyi technology, aigewen Enterprises with such strength gathered here, they moved advanced machinery to the scene, and vividly displayed the intelligent flow system of service production, the intelligent management system of modern enterprises, the warehousing and logistics system of supporting supply chain and the virtual store system oriented to terminal "Clothing power" is escorted from a "big country" to "a powerful country".

Cowboy world

Classic is synonymous with eternal fashion

Since the emergence of the "fashion circle" in the "retreat group", denim durable has its mystery, that is, the continuous renovation of the processing technology. With its unique exhibits, cowboy world is one of the indispensable areas of the exhibition. This year, this exhibition area still attracts people's attention, Aizuo, Kaifeng, guts & chance Every exhibit is worth studying carefully. Many professional audiences can't wander around here.

Looking at the global market, although there are some short-term fluctuations at present, China's clothing development has ushered in a "period of historical opportunities". Decades of industry accumulation will soon become a powerful driving force to impact the new global pattern of "Chinese fashion". Who can set foot on the new wave in the future? At present, Chinese clothing brands are in urgent need of reviewing the situation, adjusting themselves and re establishing their goals. Chic2020 Dawan District Exhibition will accompany the brand to measure the vast market with the actual pace, and explore the future possibilities with the strength of the industry.

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