Escort Industrial Design Of Textile Industry With Innovation

In recent years, the development of high-end industrial chains, such as high-end industrial sectors, such as design and manufacturing, have become more and more important driving forces for the development of high-end industries, such as high-end industries, design industries and manufacturing industries, which have become more and more important driving forces for the development of high-end industries, such as high-end industry, design industry and manufacturing industry. In the process of high-quality development of China's textile industry guided by the value of "science and technology, green and fashion", industrial design will also become an indispensable important support for the construction of textile power. How to break through the bottleneck of design level, improve the basic design research system, innovate the training mode of design talents, enhance the public service ability, play and use the creativity and leading force of design to promote the development of textile industry design has become the focus of industry transformation and upgrading in the new era.

On July 16, "fashion big wave, wisdom in design - 2020 industrial design and intellectual property protection seminar" was held in Dalang fashion Town, Longhua District, Shenzhen. Experts and enterprise representatives from China Textile Industry Federation, China Textile Information Center, China Fashion Color Association, Shenzhen Intellectual Property Promotion Association for creative design and China Textile Industry Design Center from 2018 to 2020 focused on the guiding ideology, thinking mode, innovative practice and original protection based on intellectual property law for the development of textile and garment industry design, This paper discusses how to build the competitive system of industrial design.

Chen Baojian, chief engineer of national textile products development center Presided over the event.

Chen Baojian, chief engineer of national textile products development center

Design innovation is the core of value development

Qiao Yanjin, director of Productivity Promotion Department of China Textile Industry Federation and director of China Textile Information Center The speech pointed out that China's textile industry, as the world's leading manufacturing industry in international comparative analysis, has become an urgent task to improve the overall industrial design level and design competitiveness of the industry. She said that in order to promote the development of industrial design in the textile industry, the China Textile Industry Federation has actively participated in the application and recommendation of national industrial design centers. At present, the industrial design centers of 12 textile and garment enterprises have been rated as national industrial design centers (about 7% of the existing national industrial design centers). From 2018 to 2020, led by the Productivity Promotion Department of China Textile Federation, the cultivation and evaluation of industrial design centers of China's textile industry were carried out twice. A total of 28 industrial design centers / design enterprises with strong innovation ability, distinctive characteristics, standardized management, outstanding performance and leading development level were evaluated, which set a benchmark for the industry in design innovation.

Director Qiao Yanjin It is also pointed out that in the post epidemic era of global industrial chain remodeling and reconstruction, and in the value driven industrial development, design competitiveness is still the core link to create new consumer demand and business growth, and enhance the global influence and discourse power of Chinese fashion. Pursuing "intelligent design, open design and humanized design", promoting design innovation based on cultural value, aesthetic value, technical value and commercial value, and improving "value driving force, green competitiveness and digital growth force" is the implementation of the special action plan for improving design capability of manufacturing industry (2019-2022) issued by the Ministry of industry and information technology and other 13 departments Practice direction is also an important path for the industry to adapt to the current situation and achieve high-quality and sustainable development.

Qiao Yanjin, director of Productivity Promotion Department of China Textile Industry Federation and director of China Textile Information Center

What is industrial design in textile industry?

Industrial design and international industrial division system continue to integrate and develop, and gradually become a creative activity compatible with technology and art, connecting supply and demand. How to define "industrial design" in broad sense? What information and direction does the current relevant policies of the state and industry release? In this regard Qi Mei, vice president of China Fashion Color Association and director of fashion Intelligence Department of China Textile Information Center The systematic explanation was carried out in the seminar.

"The industrial design of textile industry is a creative activity that takes consumption demand as the guidance, takes the fashion trend as the wind vane, takes science and technology, fashion and green as the orientation, and through the solution strategies of technological innovation, mode innovation and system innovation, to endow products with popular effect and realize commercial value." ? Director Qi Mei At the same time, it points out that design is only one of the links in any industry and industry. If all the links are regarded as a lever, then the design is like the fulcrum on the lever. Through the design of this special creative activity, we can leverage the unique products and the market, so as to leverage the commercial value, social value and cultural value. In an era of multi-dimensional economic coexistence and iteration, the design functions under different economic backgrounds are different. An enterprise with advanced strategic concept will inevitably attach importance to product function, product differential design, design interaction and system design. Design can rise to the top level of competitiveness, and the value and competitiveness of design will be different at different management levels. In addition, the Ministry of industry has also issued a special action plan for improving the manufacturing capacity of the Ministry of industry in 2022.

Vice president of fashion information center of China

Practice and knowledge

As a representative of the industrial design center of China's textile industry from 2018 to 2020 Yuan Qiong, vice president of winner fashion group and Wang Yuping, general manager of pleasant home textile Co., Ltd In the workshop, the innovative ideas, successful practices and development models of enterprises in the field of industrial design were shared.

Yuan Qiong Based on the title of "design management with high sensibility and scientific rationality", combined with the rich practical cases of winner fashion group, this paper interprets how Chinese women's wear brands in the era of big data use highly perceptual creative design, rigorous and rational quantitative management and high-quality digital management to implement brand strategy and realize innovative development. "We must firmly lead the demand, drive innovation and enable technology. These three are our core. " Yuan Qiong said that how to constantly update themselves and keep up with the development of technology and changes in consumer demand is an important challenge faced by enterprises while improving efficiency and expanding the market. This sense of crisis is constantly promoting enterprises to participate in the forefront of fashion innovation in various ways, so as to achieve the upgrading of brand portfolio and have higher premium ability; realize the intergenerational replacement of brand portfolio to resist the risk of existing brand life cycle; realize the diversification of brand portfolio, and make layout according to different target market segments; take advantage of international promotion of brand to obtain international market To transform talents and resources. She also pointed out that the product design of fashion brand is a highly emotional product from the appearance, but in fact it needs scientific and rational design management. The company adopts the rigorous and rational quantitative operation - amoeba operation, adopts the business mode of close combination of intelligent manufacturing, design and research, terminal sales, and high-quality digital operation, so as to improve the efficiency of enterprise operation and management, improve user consumption experience, and further drive business innovation.

Yuan Qiong, vice president of winner fashion group

In the sharing of "strengthening the guidance of industrial design and boosting the high-quality development of the two industries", Wang Yuping introduced the innovative practice and future prospect of pleasant home textile in the field of industrial design. Based on the demand of high-end technology and application, domestic and foreign talent oriented design platform is built. In terms of product realization capability, the first is to build an intelligent supply chain with real-time collaboration, which greatly improves the efficient response ability of the supply chain and realizes the dynamic balance of supply and demand. Second, by integrating the design and R & D resources of global industries, collaborative design of the whole industry chain and supply chain is realized. The third is the ability to provide comprehensive laboratory support for enterprises. Talking about the vision and planning of the future industrial design of the enterprise, Wang Yuping said that the future joy will build a world-class industrial design center composed of six modules of "trend release creative design technology research and development green intelligent manufacturing product evaluation brand promotion", focusing on Process Reengineering with new functional fiber materials as the core and lean manufacturing with green and intelligent as the core With the mode innovation of value chain integration, we plan and build the health industry technology research institute, the Ecological Textile Technology Research Institute, the health technology incubation platform, the health industry pilot test base and the health product experience exhibition hall, so as to create the industrial development pattern of "science and technology frontier and experts gathering".

Wang Yuping, general manager of pleasant home textile Co., Ltd

How does intellectual property protect design innovation?

Industrial design is a highly value-added link in the industrial chain, and the protection and transformation of design results depend on the protection of intellectual property system. Only by strengthening the protection of intellectual property rights and changing the phenomenon of bad money driving out good money, can we ensure the long-term and powerful healthy development of industrial design industry, and make it a real breakthrough to lead the transformation and upgrading of traditional industries. One of the important factors for Shenzhen to become the "city of design" is that it has been in the forefront of the country in terms of intellectual property protection, such as the establishment of the first domestic industry association for the purpose of promoting industrial design intellectual property rights, the establishment of the world's leading digital design work filing system, etc.

Feng Jiamin, President of Shenzhen creative design Intellectual Property Promotion Association In the explanation of "intellectual property protection of original design", combining 40 years of design industry experience with intellectual property law, it lists many intellectual property infringement cases in the design field and successful cases in judicial practice, and calls for "intellectual property rights into the Academy of fine arts". He said that intellectual property is a kind of intangible property, with three major characteristics: exclusivity, timeliness and regionality. The value of design can only be realized by relying on the protection of intellectual property rights. At the same time, he thinks that the original design should avoid the shortcomings of the traditional protection methods, and establish the defense system of intellectual property protection from obtaining the evidence of confirmation, collecting and using evidence (infringement evidence) to using the evidence of claim to enhance the deterrent force of law. "Mistaking the acquisition of intellectual property rights as the protection of intellectual property rights leads to the lack of protective measures and the threat of intellectual achievements; the misconception that the protection of intellectual property rights is a waste of money, time and energy. In fact, the protection of intellectual property rights is a part of the business, and even can be completed by itself. Infringement is painful and troublesome, which is actually a happy thing." Finally, Feng Jiamin summed up three common misunderstandings of intellectual property protection.

Feng Jiamin, President of Shenzhen creative design Intellectual Property Promotion Association