"Top 11" Brands In 2018

China business intelligence network news: from 0:00 on October 20, the bugle of pre-sale of double 11 was officially sounded. At present, the pre-sale activity has entered the third week. Judging from the war situation in the previous two weeks, the party has "captured" tmall and released its strong purchasing power. According to statistics, the pre-sale volume reached 98.283 million pieces in the first two weeks of the double-11 pre-sale, and the pre-sale amount has exceeded 30 billion yuan. So, how crazy are the choppers two weeks before the double 11 pre-sale? Who is the king in the end? The purpose of the pre-sale data of tmall is to tell you the following.

From the perspective of brand pre-sale situation, the top ten brands in the pre-sale volume of "double 11" in 2018 are: Nike / Nike, Olay / Olay, Anta / Anta, Li Ning / l-ning, L'Oreal / L'Oreal, Adidas / Adidas, UNIQLO, SKECHERS, cotton era, Lancome / Lancome. Among them, Nike / Nike stood out with a pre-sale volume of 1.462 million pieces and won the pre-sale champion of the brand. Secondly, the pre-sale volume of Olay / Olay was 1.402 million pieces, ranking the second in terms of brand pre-sale volume. In addition, Anta / Anta, Li Ning / l-ning, L'Oreal / L'Oreal and Adidas / Adidas are the brands with more than 1 million pre-sales. It is worth mentioning that: in 2018, the pre-sale volume of the top 20 brands exceeded 200000 pieces.

Data source: otel consulting, China Business Industry Research Institute

(Note: the data cycle of this list is from October 20 to November 4; the brands, shops and single products participating in the list only refer to the relevant products whose sales volume is greater than 0; the pre-sale amount in the list includes the balance of pre-sale goods, which is equivalent to the price of consumers.)