Close Up: Live Broadcast Of Dong Mingzhu

On the afternoon of July 10, Dong Mingzhu, who had just participated in the foundation laying of Ganzhou Nankang base, rushed to the "new long march to start again" and Gree entered the press conference of the old revolutionary base.

The live audience and media are still most concerned about Dong Mingzhu's live delivery and the channel reform of Gree. The magnesia light has been flashing on Dong Mingzhu.

It seems that Dong Mingzhu has created a miracle from live broadcast of 61.8 billion cars to the first time of its success.

But the bitterness is not enough for outsiders.

This can not help but remind the reporter of Dong Mingzhu's live broadcast in 618. In order to seize the last large-scale promotion opportunity in the first half of the year, Dong Mingzhu began to attend the warm-up activities the night before the 618 live broadcast to build momentum for the live broadcast. On the morning of 618, Dong Mingzhu led the host to visit Gree mask factory and chip factory. The exhibition center is going to be ready for live broadcast for 4 hours in the evening.

On that night, Dong Mingzhu, as the family hostess, appeared in the smart home scene. She interacted with the host and guests in the living room, children's room, kitchen, bedroom, balcony and other occasions to introduce various kinds of health appliances of Gree.

With the lights on and off each time, the scenes on the stage changed from one to another. Cao Junji, director of the Institute of earth environment, Chinese Academy of Sciences, Deng Yaping, Olympic champion, and Wang zongzi, founder of zealer, etc., presided over the stage in turn. During the whole four hours, Dong Mingzhu never left the stage, and even the makeup was completed on the stage when the scene was switched.

"Dong Mingzhu is so powerful that she can toss around on the stage in high-heeled shoes for such a long time." A female audience could not help but sigh.

"It's very good to be seated this time. The last live broadcast (on June 1) took four hours at Dong's station." A gree staff member nearby responded. When you hear this, people around you suddenly say respect.

This year, Dong Mingzhu, the 66 year old air conditioner company, is not only the biggest one in China. Whether it's gambling with Xiaomi Lei army for 1 billion yuan, or hating Midea, Oakes, Zhigao, Skyworth Dong Mingzhu has attracted enough attention every time she acts.

Dong Mingzhu once said that she did not reject the "Internet celebrity" label. However, she stressed that she was a "combative person". She was straightforward, fighting with others and fighting with herself. Her body in her 60s and her hot temper in her 20s were also addicted to live broadcasting this year.

As time went to zero, 618's night became more and more popular. At about 10 o'clock in the evening, Dong Mingzhu's voice has obviously become smaller and a little hoarse, but his mental state is still full. After the live broadcast, when the reporter came to ask her if she thought the live broadcast was very tired, Dong Mingzhu immediately became energetic and showed a sunny smile: "this is what I should do, how can I be tired?"

Yes, this is Dong Mingzhu.

Since the beginning of this year, Dong Mingzhu has carried out six live broadcasts, with a total amount of more than 22.8 billion yuan, even more than Gree's revenue in the first quarter.

As for the live broadcast, Dong Mingzhu said: "the live broadcast is a celebration. The celebration is to take out resources. There is only one day. After that day, we will return to normal sales." As for whether to abandon the dealers, she believes that, on the contrary, "some people may have objections and want to skillfully deny our method in such a way. There are many opinions outside, and it doesn't matter."

"If you don't invite Dong Geli to come to the stage for a few more times, they will forget to share their confidence in the second generation." This is obviously for those dealers who don't want to change the status quo.

As a new major shareholder of Gree Electric appliances, Hillard capital is full of confidence in the female leader of Gree. "No matter how many doubts there are outside, it is certain that she loves this enterprise very much. At present, she is the only one who can not be in this position." An insider at Hillhouse said.

The reporter noticed that since June 1, in addition to Dong Mingzhu, there are also post-90s and even post-95 employees from different positions in Gree. Dong Mingzhu often interacts with this group of young people. In Dong Mingzhu's words, these young people are Gree's future.

After the live broadcast, Dong Mingzhu once again talked about the topic of "successors" in an interview with the media. She told reporters with a smile that there was a standard for "successors" and "only people like me can do it." But it is not easy to find another Dong Mingzhu.

Behind Dong Mingzhu's live broadcast: pain of channel reform

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