The Birth Of Streaming Media Giant

Today, to the audience who are familiar with the Internet or film and television, the name of Netflix should be like a thunderbolt. This American company, which was born in the late 1990s, has developed itself into a unique streaming media giant in the network era in a short period of more than 20 years, constantly stirring the market and attracting envy or dissatisfaction from others. From the perspective of review, the documentary "Netflix confronts the world" reveals every decisive moment in Netflix's history. Through a large number of interviews with members of the core entrepreneurial team, competitors and industry observers, Netflix's past and present life can be diversified and detailed.

Today's Netflix users may not know that, as a typical Silicon Valley technology company, Netflix actually started its business through online DVD rental. In the late 1990s, the Internet as a new thing just began to appear in ordinary people's lives. Blockbuster's offline video rental business is still booming, monopolizing the main market share. At that time, cumbersome videotapes were still the main carrier of family entertainment. Offline mail would damage the videos during transportation, and distributors had to rely on physical stores to hand over the videos to the audience. The birth of a more portable DVD gives hope to the Netflix team. After determining the development direction, they quickly assembled a large number of human and material resources to build an online e-commerce platform, improve the DVD logistics system, and take the first step of building a business model. At that time, Netflix needed to overcome the difficulty of how to snatch customers from the business empire of MasterCard. As a result, they launched a monthly subscription service, and canceled the late fee that offline leasing relies on. DVD subscribers can rent and return discs according to their own needs. For a time, user loyalty has increased significantly.

With the Internet becoming more popular, Silicon Valley giants are also ready to take a piece of the rich cake. Netflix's business was immediately besieged and blocked by many companies, including Amazon and Wal Mart, and its old enemy, best master, is trying to take advantage of its physical stores to integrate online and offline resources. However, Netflix's management is once again quick to reach out to the "future audience". Like any business war, Netflix has experienced the pain of layoffs, the financial downturn caused by unfair competition, and the slander of those who are hostile to new things However, even the most senior competitors have to admit that Netflix has stepped on the dividend period of the explosive growth of the Internet, and has the most perfect logistics system leading the industry for at least two years.

The second half of the documentary gradually transits to the second decade of Netflix, and the company positioning familiar to current users gradually emerges. If Netflix preferred to be a successful Internet e-commerce company from 1997 to 2007, since 2008, with keen insight into the rise of streaming media, Netflix, which invested a lot of money to create original content, once again took the lead in the industry and became a media entertainment company.

It can be said that Netflix's recent decade is more controversial than its initial stage. They shrunk until they finally cut off the lucrative online DVD rental business and focused on streaming content platforms. Today's "provocative" and "user experience" are always flying. Unfortunately, perhaps because the situation is still developing, this part of the content in the documentary only get a superficial discussion. Although the Internet has become the new mainstream of film viewing mode, the traditional production industry still clings to it. In recent years, in Cannes Film Festival, the "boycott of cyberspace" has made a lot of noise, showing the resistance of conservative forces.

However, we have to admit that Netflix, with its huge capital reserves, has made a big breakthrough in the field of content. The popularity of "house of cards" has made HBO and other cable TV rivals have a sharp sense of crisis; the popularity of Rome at the Oscar ceremony has once again ignited the debate between "small screen" and "big screen". Nowadays, all developers, producers and distributors are trying to figure out how their own strength should be linked with Netflix, whether it is competition or cooperation. After a short period of 20 years, "Netflix against the world" has become "the world challenges Netflix".

To be sure, it is impossible to exhaust the success secrets of a commercial tycoon with a documentary. The significance of netflight against the world as a popular work is that it outlines the pre history of a huge empire. Netflix's decisive transformation in the 2010's announced to the market that its past success was no accident. Although the design of Netflix's website in the 1990s seemed very rustic, it announced the birth of a pioneering new business in the Internet age. Even though the service of "mailing DVD" sounds like grass-roots and has no technical content, it still ploughs deep into the market segments and creates a system that is hard to be copied by others. In the second step of dominating streaming media, Netflix has also gone steadily, accurately and ruthlessly. When we see the team members who built Netflix one by one in front of the camera, and recall the days and nights of starting a business in a small office, we can understand why they are so successful today.

?