The Restart Of Cross Provincial Tourism: An Uneven "Feast"

"When I got the notice in the same trade group that night, I was very excited." On July 17, when 21st century economic reporter visited an offline travel agency store in Shanghai, Zhang Hua, the person in charge, said that after the Ministry of culture and tourism issued a notice on the resumption of cross provincial tourism on the evening of July 14, her mobile phone kept ringing: there were relatives and friends who had seen the news forwarded and informed, and former old customers came to consult product information. What she has to do now is to open the business and gather the popularity again.

"There may not be many people who come directly to the store for consultation, but there is always hope." Zhang Hua frankly said that before the opening of trans provincial tourism, she could only focus on local tourism and peripheral tourism, but the benefits brought by such product business were far less than that of trans provincial team tour. However, she is also worried about the risk of policy changes. "After all, the epidemic is not over yet."

A tourism industry personage who did not want to be named told the 21st century economic report that the restart of cross provincial tourism is popular, but now its "significance" is more than "benefit". On the one hand, although the trans provincial tourism is open, it can not fully release the normal benefits of the past due to some restrictions; on the other hand, the epidemic situation has the possibility of recurrence, which is easy to affect policy adjustment.

The 21st century economic reporter also noted that after the announcement of the resumption of trans provincial tourism, tourism enterprises responded warmly, but the voice from the hotel industry was more calm.

Travel enterprises move quickly

After the enterprises announced that the number of travel groups in the province rose sharply, the number of travel groups in the province increased, and the number of travel group tours resumed.

Data provided by Ctrip show that orders for cross provincial tours have been significantly warmer since the opening up. Only on July 15, the platform received more than 20000 online and offline customers in a single day, an increase of 50% compared with that before the opening.

"Tuniu holiday, air tickets, hotels and other sectors of the search volume rapidly climbing." Tuniu told the 21st century economic reporter that after the news of the opening of cross provincial tourism, the platform users' enthusiasm for summer travel was quickly ignited, and the tourists from Jiangsu, Guangdong, Shanghai, Zhejiang, Anhui and other East and South China regions had the best travel interest.

In addition, 21st century economic reporter also learned from Tongcheng Yilong that up to now, the cross provincial tourism products of the platform in mainland China have been online, the consultation volume of the platform is on the rise, and the demand for customization is surging.

Eagerly looking forward to the offline travel agency stores.

"Now we are busy with the sales list of the products on the 15th of July, and we are busy sorting out the products in the market on the 15th." Mou Yinyan, head of Chengdu Xinyi holiday travel agency, said that the number of consultations has also increased to some extent, about 30% higher than before the announcement of the policy.

"The confidence of store practitioners has recovered rapidly, and opening a store is the best proof." The marketing director of Ctrip's tourism channel business department told the 21st century economic report that on July 15, more than 7000 stores, including Ctrip, travel know-how and where to go, returned to work and production, and the opening rate increased greatly. If the mobile micro stores were added, the difference between Ctrip and 10000 stores was not much.

At the same time, a group of people who are ready to join are actively entering.

The 21st century economic reporter learned from Ctrip that the number of consulting franchised stores is continuous. "On July 15 alone, 12 new contracts were signed." The person in charge of the development of Ctrip's tourism channel business department said that there are still some new stores which are still confident in the tourism industry, and will open for business in the process of decoration.

Affected by the epidemic situation, in the first half of this year, the domestic tourism industry suffered a serious impact. Travel agencies bear the brunt. Statistics from the industry show that the income of travel agencies can be divided into three categories: outbound travel, inter provincial travel and short distance travel, with the revenue accounting for 50%, 40% and 10% respectively. It is obvious that the loss of outbound and inter provincial tourism can not be made up by outbound and inter provincial tourism alone. Therefore, the vast majority of tourism enterprises in the first half of this year is difficult to get rid of the state of performance loss.

According to the performance forecast recently released by Kaiser tourism, the company is expected to lose 85 million yuan to 145 million yuan in the first half of this year. In the same period last year, Caesar made a profit of about 62 million yuan.

"An epidemic has brought unprecedented silence to the tourism industry. After the announcement of (inter provincial tourism), the public's desire to travel has risen rapidly." On July 17, the person in charge of Caesar tourism told the 21st century economic report that at present, Caesar tourism will mainly focus on private groups and delicate small groups, and gradually launch parent-child travel, RV tour, self driving tour and other line products that meet the requirements of local cultural and tourism departments as soon as possible to meet the travel demand.

China Tourism Group Travel Service Co., Ltd., a leading travel enterprise, is also moving rapidly.

"How to meet the booming audience demand after the opening of inter provincial team tour market, CTS travel and its affiliated companies have been fully prepared." Wu Mingyuan, assistant general manager of the company, told the 21st century economic report that the company will plan and launch nine "destination theme days" activities around Hainan, Beijing, East China, Yunnan, Chongqing, Xinjiang, Tibet, Shanxi and Hubei, along with the "guide to the operation of contactless service for citizen travel" to provide consumers with standardization and standardization Professional online business.

Rational expectation in the bustle

The opening of trans provincial tourism makes it of great significance for domestic tourism enterprises to resume production and work.

"It is of great significance to open up trans provincial tours." Liang Jianzhang, chairman of the board of directors of Ctrip group, said recently that the overall tourism industry, especially in the central and western regions, is more dependent on cross provincial customers. The restart of the cross provincial tour plays an important role in maintaining the tourism industry as a whole and even promoting the stability of local economic employment.

The restart of cross provincial tourism plays an important role in the tourism industry and even in promoting the local economy. People's vision

However, after a round of applause, the current situation of the epidemic situation has not yet ended, forcing the industry to be too optimistic about the impact of cross provincial tourism on market recovery.

The hotel industry is the main beneficiary after the opening of trans provincial tourism. According to the data of Tongcheng Yilong, the number of rooms created by domestic hotels on the platform increased by more than 30% year on year on July 15, a new record since the outbreak of the epidemic. In the last week, the number of hotel rooms created by domestic hotels increased steadily by more than 20% year-on-year, maintaining a strong recovery momentum.

However, the voice from the hotel industry is more calm.

It means that the tourism industry in the province will be revived On the 17th, the relevant person in charge of Huazhu group said in an interview with 21st century economic reporter that the risk of the epidemic still exists. In addition, to suppress the passenger demand for up to four months, the quality and personalized requirements of hotel products and services will also be higher.

As of mid July, the occupancy rate of Huazhu group's hotels has returned to more than 80%. However, the 21st century economic report reporter learned that the occupancy rate of the group's hotels once recovered to about 70% in May this year, and then the repeated outbreaks in Beijing had a short-term impact on the hotel occupancy rate in Beijing, Tianjin and Hebei.

Therefore, under the current epidemic situation, the safety of hotels is still the key factor. The relevant person in charge of Huazhu group said that in this situation, the group will adhere to the strict "killing" policy, adhere to the normalization of epidemic prevention, and adhere to innovation and upgrading in products and services.

Recently, in an interview with the 21st century economic reporter, the relevant person in charge of Beijing capital travel group also said that after the opening of trans provincial tourism, the focus of the group's hotels is to ensure that the guests of cross provincial tours can enjoy their consumption and travel at ease.

Ye Shijun, vice president of China operations of Radisson Hotel Group, maintained a cautious and optimistic attitude.

"The recovery of cross provincial tourism is good news for the hotel industry. Generally speaking, there will be growth, but it will not" explode. " He told 21st century business reporter that the risk, economy, time and other factors make the demand of the hotel industry will not rebound rapidly even after the recovery of cross provincial tourism.

In fact, it is not only the hotel industry, but also the restart of cross provincial tourism that has not completely reassured tourism enterprises. The person in charge of Caesar's tourism industry mentioned above to the 21st century economic reporter that it is necessary to maintain rational expectations.

In Liang Jianzhang's view, the current situation of the whole tourism industry is still grim.

On the night of the announcement on July 14, Ctrip platform launched more than 100000 products including group tour, free travel, theme tour and customized tour. The outbound travel, which accounts for half of the income of travel agencies, is still in a state of suspension. For most travel agencies, this year's performance pressure is still huge.

It is worth mentioning that the release of the news of the resumption of cross provincial tourism in July undoubtedly caught up with the "peak season" of previous years. With the summer vacation approaching, the tourists represented by students, parents and children will increase their willingness to travel, and the rising demand for summer tourism will also accelerate the recovery of domestic tourism market. However, the big data forecast of the same journey travel, culture and tourism shows that July 13 to August 31 (summer vacation time of primary and secondary schools in most cities and cities) will be the peak tourism season in 2020, but the most popular type of travel is still peripheral travel. Behind this, the cross provincial and out of province student groups have not been normalized.

However, the most uncertain factor at present is still the epidemic situation.

According to the latest report of Xinjiang Uygur Autonomous Region Health Committee, from 0:00 on July 16 to 12:00 on July 17, Xinjiang Uygur Autonomous Region (including Xinjiang production and Construction Corps) reported 5 newly confirmed cases of new crown pneumonia and 8 cases of asymptomatic infection, which were cases in Urumqi city.

Subsequently, affected by the situation of epidemic prevention and control, a large number of flights at Urumqi airport were cancelled on July 17. Several airlines have sent out epidemic prevention tips to passengers on their recent trip to Urumqi. Passengers entering and leaving Urumqi should provide negative nucleic acid test reports within 7 days.

The aforementioned industry insiders told the 21st century economic report that the confidence of the tourism industry will become more sensitive due to the fluctuation of the epidemic situation, which also means that it is difficult for the tourism industry to fully return to normal in the short term.

But it is worth affirming that tourism enterprises are actively seeking changes in response to the needs of the post epidemic era.

Feizhu is actively promoting travel services with a sense of science and technology, such as credit and face swims, and deeply popularizes smart travel services.

"The opening up of trans provincial tourism is a great benefit to the tourism market and is conducive to accelerating the recovery process of the summer tourism market. However, it still needs a process for the overall recovery." Tongcheng Yilong told the 21st century economic reporter that it will take some time for users to regain their confidence in consumption, and there are new requirements for product structure and quality. Customized private groups and small package groups may become the mainstream.

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