On The Wisdom Of Pengcheng! China Textile Innovation Annual Conference And Design Summit

In the second half of 2020, with the strategic achievements of epidemic prevention and control in China, the production order is basically restored, the domestic demand market is gradually warming up, and the main economic indicators of the industry appear marginal improvement. However, the industry still faces many challenges. Innovation and change and survival of the fittest have become the "standard configuration" action for enterprises to accumulate development capital and create competitive advantages. Only by clarifying the development trend and finding the right path, can we carry out intelligent game with external uncertainty and obtain the certainty of development.

From July 16 to 17, "new fashion, new design, new business - 2020 China Textile Innovation annual conference and Design Summit" was held in Dalang fashion Town, Longhua District, Shenzhen. The Design Summit, with various activities such as theme conference, pioneer forum, trend release, special research, creative docking, fashion inspection and other diversified activities, carried out discussions and exchanges on "new fashion" of industrial development, "new design" of product creativity and "new business" of industrial revitalization.

This design summit is hosted by China Textile Industry Federation and Shenzhen Longhua District People's government, and jointly organized by China Textile Information Center, China Garment Association, national textile product development center and Shenzhen Dalang fashion town construction management center.

Interpretation of the new industrial ecology in the new context

During the summit, the Theme Conference and pioneer forum focused on "new fashion, new design and new business", and looked forward to the development trend and innovation path of China's fashion industry from the perspective of macro situation, top-level planning and professional practice.

At the theme meeting, sun Ruizhe, President of China Textile Industry Federation, Zhang Nasha, member of the Standing Committee of Longhua District Committee and executive deputy director of Shenzhen Longhua District, and other leaders spoke highly of the high-speed development of Dalang fashion town and the goal orientation of world-class fashion industry cluster. At the same time, they also interpreted the current national and industrial innovation design policies and industrial development trends.

"In the new era, new fashion presents the outstanding features of reverse connection from life to production, accelerated transformation from consumption to green, and deep integration from individual to group; new design reflects the prominent characteristics of design as productivity, simplicity of design and coordination of design; new commerce shows the change from o2o to green OAO, from store driven to data-driven, in-service retail to border retail. " Sun Ruizhe explains the four themes of new fashion and new business development in the new context of fashion design in China. He stressed that based on the new characteristics of the industry, we need to use the global vision, take root in China's local consumer market, clarify the development trend, formulate targeted and relevant development strategies, and focus on grasping the four internal development relations, namely, the relationship between separation and integration - division and coordination, the relationship between old and new - inheritance and transcendence, light and heavy - the relationship between tools and goals The relationship between development and responsibility.

Zhang Nasha pointed out that Dalang fashion Town, as one of the six key areas in the District, has invested more than 10 billion yuan and introduced more than 500 brand enterprises. It has successively won five national honors such as "national fashion clothing industry famous brand demonstration zone". It is a gorgeous business card of Shenzhen and a banner of the development of China's clothing industry. In the future, the town will focus on building a world-class fashion industry cluster, highlight the creative design ability, and strive to create "two zones and three centers", namely, fashion enterprise headquarters cluster, fashion creative talent cluster, fashion innovation center, fashion publishing center, and fashion consumption center.

The theme meeting was presided over by Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association. Pan Ming, President of Shenzhen garment industry association, Li Jianhua, chairman of Hangzhou wanshili silk culture Co., Ltd., and Qian Xiaoyun, chairman of Hangzhou yifengge Clothing Co., Ltd. / founder of everie brand, were invited to talk about the ways and methods to optimize the ecological system of China's fashion industry under the influence of the epidemic from different perspectives of the industrial chain. In the pioneer forum, we invited representatives of well-known technological innovation enterprises, design and creative institutions and brands at home and abroad to focus on the return of cultural confidence and the improvement of consumption quality, focus on sustainable new fashion and design development paradigm, and explore the integration of Internet commerce and smart fashion from three major topics of "value driving force, green competitiveness and digital growth power".

Vigorously promote the development of industrial design

At the theme conference, the awarding ceremony of 2020 China Textile Industry Industrial Design Center and 2018 first batch of industry industrial design center review enterprises were held, and 28 industrial design centers / design enterprises that passed the evaluation and review were honored.

"China's textile industry, as the world's leading manufacturing industry in international comparative analysis, has become an urgent task to improve the overall industrial design level and design competitiveness of the industry." At the same time, Qiao Yanjin, director of the Ministry of textile industry, pointed out the importance of the joint seminar on the protection of China's textile industry and the development of China's textile industry The construction of textile power will become an indispensable support.

In addition, experts and enterprise representatives from China Textile Information Center, China Fashion Color Association, Shenzhen creative design Intellectual Property Promotion Association and China Textile Industry Industrial Design Center from 2018 to 2020 focused on the guiding ideology, thinking mode, innovative practice and original protection based on intellectual property law for the development of textile and clothing industry design How to build the competitiveness system of industrial design industry has been shared and discussed.

Intelligence creates infinite possibilities

In the "exhibition of artificial intelligence innovation research results of fashion industry" of the theme conference, the video of less than 5 minutes shows the intelligent achievements of the cooperation of China Textile Information Center and Dalang fashion town construction management center to jointly build the "Guangdong Hong Kong Macao big bay area fashion industry artificial intelligence Innovation Research Institute". At the same time, it also shows the information technology such as artificial intelligence, virtual reality, big data, etc The future of fashion industry is unlimited.

It is understood that the project has been carried out since 2019. According to the composition of the value chain of fashion industry, a series of artificial intelligence innovation and application research has been carried out from the perspectives of smart fashion prediction, smart fashion design, smart fashion release and smart fashion marketing, and certain achievements have been achieved after one year's efforts.

Overcoming the difficulties of industrial interconnection

On July 16, 2020 member day of the third national textile product development base was held in Dalang fashion Town, Longhua District, Shenzhen. Li Binhong, director of the national textile product development center, led more than 70 senior managers, product developers and designers of the base enterprises to participate in the activity. In the form of visits and exchanges, the activity made on-the-spot visits to fansinor group, inpark fashion and Culture Industrial Park and Aitai group. Through in-depth communication between the upstream and downstream of the industrial chain, the activity captured the demand of brand design, and expanded the integrated innovation mode in the dimensions of new design, new technology, new resources and new business opportunities.

"We believe that the textile industry will not only be able to survive the crisis, but also be able to survive the crisis even though it will be very strong and innovative." On the same day, Li Bo, deputy director of China Textile Information Center, said at the meeting of "Silk Road Keqiao, covering the world" -- entering the precise docking meeting between China's popular fabric products and Shenzhen clothing brands. More than 40 excellent fabric enterprises from Keqiao, Shaoxing, Zhejiang Province, and nearly 100 garment brand enterprises and garment designers from Shenzhen and Humen were gathered for a special spot-to-point and face-to-face connection. At the same time, the launching ceremony of "industrial interconnection and overcoming difficulties" was also held. Cao Yuxin, deputy secretary of the Party committee of Dalang fashion Town, Longhua District, Shenzhen, and director of the construction management center of Dalang fashion Town, pointed out at the meeting that this docking meeting has built an efficient platform for seamless docking between Keqiao Textile Fabric enterprises and Shenzhen clothing brands. In the future, the two major textile industry clusters will cooperate more closely, push collaborative innovation into depth and achieve win-win cooperation. Qian miaodi, deputy secretary of the Party Working Committee of China Light and textile city and deputy director of the urban construction and Management Committee of China Light and Textile City, said that Shaoxing and Shenzhen have a broad foundation and great potential in promoting the cooperation and development of textile and creative industries. This docking exchange will provide more opportunities for the cooperation and development of textile, clothing and creative enterprises between the two places.

Fashion weather fixed fashion moment

As a heavyweight part of the series of activities of the summit, the autumn and winter 2021 / 22 Chinese textile fabric fashion trend release show, guided by the core concept of trend "ready", presents a simple, positive, intelligent and environmental protection trend portrait in the future autumn and winter fashion season with the four themes of "light world", "original space", "more fantasy paradise" and "smart play country".

In this release show, the selected fabrics are from Dali silk (Zhejiang) Co., Ltd., Jiangsu danmao Textile Co., Ltd., Shandong Ruyi Wool Textile Group Co., Ltd., and other ten Chinese textile fabric popular trend research and release alliance enterprises, national textile product development base enterprises and Chinese popular fabric shortlisted enterprises. Under the guidance of systematic professional research results of China's textile fabric fashion trend, the fabric fully interprets the future autumn and winter fashion trend from the aspects of pattern color, texture texture, style and technology, functional characteristics and sustainable characteristics. Under the guidance of fashion industry of China, Mr. Zhang Kuni and Mr. Li Kuni, together with fashion designers, have brought forward the development trend of fashion industry in China.