The Breaker Under The Epidemic Situation: Salma Textile Starts Long-Term Transformation!

Who are the textile enterprises that can really get through the difficulties and go through the cycle? What are their core strengths? What are the common features? These are the most realistic and thought-provoking issues.

The current textile industry, because of a sudden epidemic, not only fell into the shrinking market size, but also was trapped in the vortex of survival and breakthrough. With the global spread of the epidemic, the decline of international trade and export orders has become a foregone conclusion, and many production and trade enterprises are also in trouble. However, in this "chaotic" period of half a year, Qingdao Salma Textile Technology Co., Ltd. has smoothly passed the crisis and realized the new situation of increasing orders instead of falling orders.

Established in 2017 and located in Laixi, Qingdao, this textile enterprise has won a good reputation in the industry with its "five-star" quality and service after more than two years of hard work, and occupies an important position in the field of super fine denier fabrics. At present, the factory has 6 sets of imported Tsudakoma pulp and double spray leading machines, 8100 sets of double spraying leading machines, 1000 sets of equipment, and more than 300 employees, with an annual value of 2 RMB 100 million.

Overcome "acclimatization" and transform domestic trade successfully!

Previously, most of Salma textile's main customers came from overseas, but this year's epidemic directly made most of foreign trade orders "disappear", but at the same time, the consumption demand released by various new business forms such as e-commerce online shopping and online services is transforming into the innovation momentum on the supply side. Seeing such business opportunities, Mr. Wang made up his mind to open up the domestic market with all our strength!

For foreign trade enterprises, the rules are not very different from the domestic market Mr. Wang said. Because of this, under the crisis, a series of new explorations, trials and changes are staged in this textile enterprise.

With regard to the products, under the premise of ensuring the same production quality in the past, we will change the product form and produce marketable new products to meet the domestic demand. On the one hand, Salma textile will reduce the production capacity of ultra-fine denier nylon, on the other hand, it will strengthen close cooperation with major raw material factories in the industry, develop new products from the raw materials, and focus on the research and development of ultra-fine denier spring Asian textile, lattice spring sub textile and high-tech Shrinkage silk, diamond silk, high elastic silk and so on are suitable for domestic cold proof clothing, sportswear and outdoor fabrics;

With regard to sales, we should change the idea that the larger the order, the better, to adapt to the "fast reverse" rhythm of domestic clothing fabric trade, and meet the "small quantity, multi batch, high quality and low price" pattern of domestic customers. To this end, Salma textile ordered a small prototype from Tsudakoma shortly after the start of the new year, speeding up the speed of trial orders, samples and mass production, and "seamless docking" with the domestic sales model;

In terms of service, we should constantly strengthen the communication and contact with customers, actively provide high-quality new products for customers in special periods, and actively extend the payment collection time of brand customers, reduce the internal communication process of enterprises, and form a three in one flat management of production, R & D and sales, so as to connect with and serve customers more accurately.

"Adjusting the proportion of domestic and foreign business is actually a strategic choice under a comprehensive factor." Mr. Wang said. In recent years, the rise of domestic clothing brands, coupled with the impact of the epidemic on foreign brands, to dig the domestic market has become the inevitable choice of President Wang. In less than half a year, Salma overcame the "acclimatization" of foreign trade to domestic sales and successfully developed a number of domestic brand customers. "In the second quarter, we successfully opened the domestic trade market, and the orders obviously recovered. At present, we have been in a saturated state."

New machine Seize the new inflection point of brand products, layout elastic market!

By successfully eating the "domestic trade" cake, Salma met its own production balance and temporarily eased the loss of export orders caused by the epidemic. However, the long-term impact of the epidemic on enterprises is only temporary. With the improvement of the epidemic situation, enterprises need to turn their energy back in time and focus on their main products. Salma textile has also put the future product layout on the agenda.

"For new products, it takes a hard process from successful development to mature application. Fortunately, we have gone a lot." Mr. Wang said, "no elastic, no cloth, modern people's pursuit of comfort and flexibility, elastic fabric space is very large, which is the reason why we seize the time to layout elastic fabric."

It is reported that Salma textile has successively purchased a batch of 230cm wide looms, which are specially used for the production of nylon, polyester and T8 fabrics, with a total investment of 20 million yuan. "We have invested a lot of energy and financial resources in product development and process exploration. In the production process, if there is a slight deviation, the product will be unstable. We have also experienced a tortuous process in the production of woven fabric. For new products, stability is the most important thing. " Mr. Wang said.

Stable products come from stable raw materials and equipment. Due to the low raw material production capacity of machine pack spandex, the supply of this fabric is less than the demand of elastic fabric. It can be seen that compared with the low-cost but easy to break yarn of empty wrapped spandex fabric, the development potential of machine wrapped spandex yarn and T8 in the market is greater.

Talking with reporters about the production process of the products, Mr. Wang said, "nowadays, the production of machine bag fabrics can not do without the support and cooperation of the raw material factory. If we encounter some problems in the production process, we can timely feedback with them. Through the skill training of our technical personnel and optimization of the process flow, we can finally produce stable products." Since the fabric factory has been working closely with a zero stretch fabric mill, we have been working closely with each other!

After each crisis, the original products will be eliminated to form a new consumption concept. Now Salma textile has made the right choice on the right road. With the spirit and mission of craftsman, the down-to-earth focus, lean and innovation are the two wings of taking off, and are heading for a higher end "made in China"!