Case Study Of Market Investment Promotion: Analysis Of Relationship Reconstruction Scheme Between New Market Investment Promotion And Merchants

　　 Fuli environment trade port and world service network strategy

Cooperation program

　　 premise ：

Based on the abundant capital and commercial value of R & F group, the birth of the global commodity trade port is destined to be an extraordinary new business empire. Therefore, it must be displayed in the field of fashion industry with a different identity. The positioning of commercial sites should be combined with the new digital market based on digital economy and information cloud computing big data in the future Get rid of the shackles of the current traditional trade distribution center market, take the Internet thinking digital informatization 5g technology as the carrier, and launch a new digital --- Fuli environment trade port.

"World clothing, shoes and hats" is the only portal platform of footwear and clothing industry in China. It publishes industry news and information in five languages simultaneously from thousands of articles from the world every day. After 14 years of operation and development, it has become the carrier of industry knowledge, industry technology and industry culture It is a comprehensive platform for textile industry. At present, the number of registered members of the platform has reached more than 2 million, including 710000 registered members of enterprises. The platform covers raw materials, textiles, dyeing and finishing, fabrics, accessories, clothing, shoes and hats, the whole industry chain enterprise content; more than 90% of the visitors are experts, designers, distributors, agents and merchants participating in the operation of various industrial chains; the registered members cover more than 200 countries in the world; After long-term operation, the platform has formed a large amount of industry data and industry resources accumulation. At present, the data center has nearly 100 TB , which lays a solid foundation for industry services. As the mainstream platform of the industry, it is building modules to serve the industry with big data and cloud computing. At present, it has the intelligent service function of automatically generating industry data, enterprise data and enterprise development report by establishing AI ; module; it can gather Internet data resources based on platform data and issue enterprise development guidance report, so as to serve the government, associations and enterprises more accurately.

World service network is willing to economic development as its own responsibility. It is willing to share the data results of 14 years' development with enterprises. It is willing to join hands with people with lofty ideals in the industry to strive for the brand development of Chinese national enterprises, do our best to serve the development of the industry! Share with you our global push, renaoyun business, renaoyun post and e-mail Service order platform, advertising and other platform resources.

Our service tenet is to use pictures to stop your wonderful, and to record your growth with words. "World service", the loyal industry platform and Internet media think tank around you, can gather talents and provide solutions for your growth and development!

one The demand analysis of the environment around Hong Kong;

In other words, how to integrate the resources and services of the headquarters is also the main way to solve the problems of the tourism industry around Hong Kong.

2. They have established a certain marketing channel and influence for the enterprises, because they have already formed a leading position in the market. At the same time, we also clearly understand that such enterprises have suffered the greatest impact from the Internet e-commerce platform in the market operation and arrival process. The bottleneck they encounter is the problem we need to solve, which is our prospective customer group.

However, all the leading enterprises have a business history of more than 10 years or more than 20 years, and have formed a certain format from the aspects of production, operation and operation. At present, in the process of meeting the Internet and digital era, the main problems are the transformation of thinking and the lack of professional talents.

3. The Internet has been in China for more than 20 years, but it is often the best enterprises that are involved in the Internet and have a relatively slow speed of digitization. Because they have been invincible for decades in the market reform, their advantages in market share are like boiling frogs in warm water, and they have no sense of crisis. Although a number of enterprises were also early in 2010 Years later, I realized the general trend of the Internet, but I always took a wait-and-see attitude. This year's epidemic has slapped such enterprises by surprise. Of course, it is also a good thing for them to accelerate their integration into digital and Internet.

We know that, 1-3 months after the epidemic, enterprises, governments and associations are broadcasting live everywhere. In this process, the problem of incomplete online business system of enterprises is undoubtedly exposed. At this moment, it is also a bottleneck encountered in the integration and development of the real economy and the Internet.

At the moment, many enterprises are destined to build their own online and offline business systems, and what we want to do from the Internet is to build their own business systems There was no result. It just sponsored the live broadcast platform and the online celebrities, and of course, there were also scalpers.

4. Through its own advantages, the environment trade port has prepared a series of practical operation and Internet application tools for enterprises from 5g and 100 million order e-commerce to logistics, finance, live broadcast, exhibition and online red. How to effectively apply these advantages to the operation and production of businesses in residence requires organic systematic series integration.

How to attract the precise customers belonging to the environment trade port, it is difficult to complete the customers that we need by the traditional mode of single investment promotion, docking meeting and advertising promotion. Looking at the Chinese market, especially in Guangzhou's trade distribution center, we can see the phenomenon that the market is difficult to obtain from the original shop to the empty shop. We can see the changes of the times, It can be said frankly that if we can't adjust our thinking and change the way of operation, this phenomenon is only the beginning. At present, countless markets have adopted rent reduction and management fees to retain merchants, rather than rent concessions, which can keep businesses,

5. The integration of digital information is covering the whole industry at an unstoppable speed. At this stage, the whole market is in the process of transformation and subversion. However, we believe that the existence of real economy and market will never be replaced. The focus is on the speed of transformation and how to face the operation of new retail formats. The future market will be a digital and information-based market combining big data, cloud computing and Internet of things,

In the aspect of Hong Kong trade, Fuli has achieved 70% - 80% of its application. But the problem is that there is no highlight! The attraction is not enough.

2 Start digital investment promotion scheme based on big data application

1. Next, how to let the merchants intervene with attractive highlights. According to the data of the member enterprises of the world service network, the resources of nearly ten thousand brand clothing merchants in the market have been precipitated over the years, and the merchants are settled in according to the current investment attraction area of the Fuli environment trade port. Through the existing IT team of the Fuli environment trade port, the customers can be divided into different groups according to their needs Type of business is currently facing bottlenecks. Through the IT team to establish big data simulation calculation, establish their own labels that need merchant quality, screen accurate customers, take point-to-point communication, docking, invitation, data analysis, establish ten times of data resources, enterprises enter the database, and finally select our high-quality customers with a 10% probability World service network support.

2. Details summary: the world clothing, shoes and hats network provides enterprise data and enterprise labels that meet the entry standards of the world trade port. It extracts the enterprise database, and divides the existing areas and settled businesses. It refines men's clothing, women's clothing, children's clothing, designer's brands and customized brands in the field of clothing, and combs out the corresponding data from the enterprise library First, it is confirmed that it meets the requirements for investment promotion of the commercial port, and we can also understand the bottleneck that the enterprise is currently facing. For example, traditional enterprises will encounter contradictions with agents and dealers online and offline sales,

At present, most of these enterprises are such enterprises, which are also key investment enterprises of Fuli environment trade port. The biggest advantage of such enterprises is that they have established a complete supply chain and sales channels, and the biggest problem is that they can not enter the Internet, The reason is that the traditional business model of such enterprises does not match the business model of the current major network platforms. The current IT team of the trade port can lead the industry to realize the vertical service between the traditional Internet and the future 5g digitization process, and transfer the competition from the birth of the current products to the market serving the consumers, so as to establish the starting point of economic development However, the ecological chain is a business environment that truly realizes the craftsmanship spirit. Everyone knows that e-commerce can stimulate the development of China's real economy, which has both advantages and disadvantages. The advantages of e-commerce in promoting employment pressure, and the rapid development of digital and information technology in China are in the leading position in the world. The disadvantage lies in the fact that the real economy discards the law of economic development and craftsmanship spirit in order to pursue profits,

There are only a few hundred year old brands in China at present. There are some historical reasons. However, there are very few garment enterprises with 40 years' history in the past 40 years of reform and opening up, while there are more than 10000 enterprises in Japan and Germany. After the establishment of new China in China, there are no more than 10000 private enterprises with a history of 70 years, especially clothing enterprises Because we lack the spirit of craftsmen and returning to the original, entrepreneurs are not only pursuing profits, but also the sense of value of making contributions to the society. Therefore, the current positioning of Fuli trade port is very important, and we should not rush for quick success and instant benefit,

Based on the current environment, we should take this as a great opportunity to make rapid progress. For the Fuli trading port, it is the best opportunity to build the first domestic fashion digital new retail format ; the new fashion label of China in the future.

three For the vast number of merchants who live in Fuli environment trade port, the service of world service network

In addition to the most basic publicity functions, the world service network platform also has four core service systems:

1. As "creating an order distribution center, shortening the supply chain process, improving the efficiency of resource allocation, and reducing the cost of supply and demand docking", the "Renao e-service order" is characterized by many, accurate, fast, good and province saving, and releases the order information for member enterprises free of charge.

2. Ren'ao global push is a we media platform for better service based on the mobile field of member enterprises. It has the functions of recruiting agents, information investigation and release, distribution of goods, synchronization with the back-end of renaoyun business platform system, and enabling the products to obtain Commission function through we media mass intelligent distribution, payment publishing function, big data analysis function, etc.

3. Renaoyun post is a fully independent intelligent email sending system. Through e-mail promotion, we can realize the precise push service of enterprise products. At present, it has gathered 270 million email address resources from all walks of life, which can serve all industries.

4. Ren Aoyun business is an e-commerce platform. It has intelligent network management function. The head office can release N branches intelligently, and has online and offline management function system. Through the background, it can realize the functions of inventory management, sales management, delivery management and logistics intelligent distribution management.

5. The reality and far-reaching significance of the world service network's close service to Fuli's environment trade port

(1) it is conducive to accelerating the digitization, networking and intellectualization of the Fuli environment trade port industry.

On the one hand, the supply chain information is integrated on a platform to obtain the most accurate data and the most accurate feedback through the integration of big data and information collection, so as to achieve more accurate prediction and speculation.

On the other hand, it can link the demand of small and medium-sized enterprises in the enterprise chain, and realize the effective connection between the enterprise's demand and the demand of the enterprise.

(2) the high-quality industrial cluster in the new era is conducive to the promotion of the development of the new environment trade mode.

As a network media and portal platform of the industry, "world clothing, shoes and hats" has set up an expert committee to invite domestic enterprises to engage in industry management, industry and economic research, and science and technology in order to better publicize and serve the transformation and leap forward development of China's textile and clothing industry in the new stage of regional integration development strategy from vision blueprint to intensive construction , professors and scholars in professional colleges. After the establishment of the Commission, it will be a platform for the establishment and optimization of domestic and foreign enterprises. At the same time, relying on the wisdom and energy of experts and obtaining effective support and help, the "world clothing, shoes and hats network" will be built into a large display and publicity platform, a development guidance source and a wisdom empowerment lecture hall for "opening a window for the world to understand Chinese enterprises, and adding a step for Chinese enterprises to go to the world".

Therefore, the future Fuli environment trade port will not only radiate the world with China's digital economy fashion brand, but also develop the distribution center of China's clothing wholesale and circulation field to all parts of the world. In the future, it will serve as the leader of Chinese enterprises to the world with the new retail and new economy business ecology.

The program provides reference learning

South China Service Center of world clothing, shoes and hats