Report: In 2019, The Transaction Amount Of Hanfu On Taobao Platform Exceeded 2 Billion Yuan

In recent three years, the consumption trend of Hanfu has shown an explosive trend in 2020. The number of consumers who have purchased Hanfu on Alibaba platform is close to 20 million; in 2019, the transaction amount of Hanfu on Taobao platform exceeded 2 billion yuan for the first time.

Among them, the majority of consumers who buy tmall are after 90% of the total number of consumers. On the tremolo platform, there are more than 1 million short videos with the theme of Hanfu, with a total playback volume of more than 30 billion times.

On July 18, tmall will also hold the tmall innovative Hanfu show in Xi'an Datang Furong garden. 300 Chinese clothing enthusiasts from all over the country will participate in the activity as the convener of tmall national style. The tmall innovative Hanfu show also synchronously carried out Taobao live broadcast, and users can watch the "national style award" online.

According to the data of tmall, at present, more than 20 million consumers have bought Hanfu on tmall. In the past three years, the industry has grown six times. Xiao Feng, the person in charge of tmall women's Hanfu industry, predicts that there will be more than 400 million potential consumers of Hanfu in the future.