Recognize The Current Situation Of Textile Industry: The Sharp Knife Top Of The Super Long Holiday Loss Sale Price War Is Getting Closer And Closer To Everyone!

This year's textile industry is very difficult! Weaving manufacturers' inventory is difficult to sell, purchasing enthusiasm is difficult to shake, polyester production and sales have been hovering at low levels for a long time... Even in the traditional peak season of the first half of the year, it was suddenly stopped because of the epidemic situation, which has continued to this day, even more.

Another dry printing factory in Hebei

According to the past experience, when the market is cold and the inventory is high, many manufacturers will choose to take advantage of the market through price reduction and promotion. And this is often the time when the price war is in full swing. Although the "price war" will inevitably kill 1000 enemies and cause 800 losses, in order to grab customers and maintain their market share, when necessary, many textile owners will resolutely join the battle field. Recently, the printing price has not reached 3 yuan.

Generally, the price of printing is about 4 yuan a meter, and 3 yuan is just like the boss in the figure above, which is a very low profit price. But in Shijiazhuang Shenze, there is a printing factory in order to grab orders, even started 1.5 yuan 1 meter loss business!

How did the price of 1.5 yuan a meter bring the price down to such a low level? The owner's printing site is his own factory, and the production is done by his family. It is similar to a family workshop, which saves the cost of site and labor. In addition, the local water and electricity charges are relatively cheap, basically only ink, paper and other materials are consumed, which reduces the cost to the lowest. But even so, the price of 1.5 yuan per meter is still losing money.

According to the introduction of the boss, he did this because he was just in the beginning and wanted to attract customers through extremely low prices. Now he has relatively low requirements for product production, such as ice silk sleeves, door curtains and other small shops. After the promotion of popularity, the price will be raised to 2.5 yuan per meter, which can be said to be making hard money.

Of course, the boss of Shenze is just an example, but for the whole digital printing industry, the sharp knife top of price war is getting closer and closer to everyone.

Anhui cotton mill's helpless move: This is the fourth holiday this year, up to 20 days

On July 30, a small cotton mill in Anhui Province just finished its 20 day holiday. It is understood that this is the fourth holiday since the factory resumed work and production this year, and the holiday time has gradually extended from the initial five days to 20 days.

Increasing the number of holidays and extending the holiday time is also a helpless move for many cotton mills this year. This year, China and the United States cotton mills were not affected by the new orders and the poor profits of cotton mills before the outbreak of pneumonia. Up to now, through the investigation of a number of small and medium-sized cotton mills in Anhui Province, the current off-season characteristics are more obvious, and the business of cotton spinning enterprises is bleak. Under the pressure of cotton yarn prices, many cotton spinning enterprises have gradually fallen into a deficit, and their profits have been gradually increased.

According to the person in charge of a 100000 spindle rotor spinning cotton mill, although they have already adjusted the cotton yarn product structure according to the market demand, they no longer produce 40 high count yarn and above, but produce 32 low count yarn with good market. However, after entering the off-season in July, the "selling price" and "sales volume" of cotton yarn did not significantly improve. At present, the sales price of 32 rotor spun pure cotton yarn is 17000 yuan / ton, and 200-300 yuan / ton has been reduced in one month. The company is not responsible for the normal operation of cotton purchasing from India. However, the recent sales of low count yarn have also copied the situation of difficult delivery of high count yarn in the past. Daily cotton yarn sales only account for 2 / 3 of the production volume, and there is still 1 / 3 inventory, which puts more and more pressure on enterprises.

Some people have a holiday, some people sell goods! The current situation of textile enterprises in the cage of price war

Under the new crown epidemic situation, the clothing industry is also experiencing the most serious "big retreat" since the reform and opening up. Some experts predict that this year's clothing industry as a whole will reduce revenue by at least 400 billion yuan, and the overall market size will shrink by 15%.

In the past half a year, UNIQLO, Zara, H & M, gap, La chapel and other fast fashion brands have announced the closure of some stores. From capital craze to store closure, most clothing brands are facing risks.

As the upstream fabric market of clothing industry, it is also under the biggest inventory pressure in recent years. In this environment, some textile mills have begun to sell goods at low prices. In the era of poor market and capital shortage, it is a good way to "cash" the gray cloth in the warehouse at a low price.

As the general manager Shen of a textile factory said: "recently, the market price is so chaotic that customers ask us to reduce another 20 cents. We really can't do it, but we are afraid of losing customers, so we have to bite our teeth and pick it up."

However, in the process of the visit, facing the current difficulties, some textile enterprises take the measures of "reducing cost and reducing production capacity" to maintain the normal operation of enterprises. Cost reduction means taking appropriate ways to purchase raw materials to reduce costs and ensure no loss or less loss. Capacity reduction means to control production capacity by increasing the number of holidays and extending the vacation time while continuing to implement the measures of reducing shifts.

Shen Ta Li textile mill said: "although we have a lot of textile machinery in stock for 2 months, it is not a good thing for us to sell 400 sets at a loss."

Shen textile will not do a good job on the stock market. Qian, who imitates silk, said: "at present, there are almost 5 million meters of inventory in the warehouse. Chiffon is too common in the market. The products are not suitable. Even if the products are sold at a low price, it is not necessary for someone to ask for them. Therefore, they will not deliberately lower the price of goods for sale, which will make the price worse."

The poor consumption of clothing is bound to cause negative feedback to the upstream products, which also leads to the cross supply and demand of fabric market this year, and the prices of some products have even reached a new record low.

Most textile owners are also cautious and optimistic about the "gold nine silver ten" which was once highly expected. Although domestic demand and foreign trade markets are still recovering slowly, there are still many uncertain factors in the market, which make it difficult to make the textile peak season come as scheduled. In addition, the large amount of clothing inventory left over from last year has not been fully digested Will affect the new round of replenishment speed.

But it is certain that the cake of the market will always exist. No matter which industry is facing the law of long-term rise and fall, long-term decline will rise. Ten years ago, the textile industry was also faced with a cold market and shrinking demand, but in the next few years, it slowly ushered in recovery and prosperity. In this cold winter of textile, how long does the textile people need to persist? I'm afraid no one knows!