The 24Th Hangzhou Textile And Garment Supply Chain Expo Was Held

? The 24th China (Hangzhou) International Textile and garment supply chain Expo 2020 held

In order to alleviate the impact of the epidemic, boost confidence in the development of the industry, and help enterprises break through the adversity, the 24th China (Hangzhou) International Textile and clothing supply chain Expo 2020, hosted by Zhejiang sweater Association and Hangzhou women's clothing chamber of Commerce and hosted by Hangzhou Liye Exhibition Co., Ltd., set sail again in Hangzhou International Expo Center (the main venue of G20 Summit).

It is understood that the exhibition has been successfully held for 20 years since it was first held in 2000. The excellent performance of previous exhibitions has proved that "Hangzhou Textile and clothing supply chain Expo" has become one of the best choice exhibitions for clothing brands, wholesalers, e-commerce and other terminal merchants as well as domestic fabric production and trading companies. Relying on the advantages of specialty, landing and precision, this exhibition has joined hands with industrial enterprises to keep watch and help each other in the extraordinary period, which has injected new momentum into the joint promotion of upstream and downstream communication and the search for new market opportunities.

Hand in hand to break through

The more difficult it is, the more we need to go out and integrate. At this special time point in 2020, the organizers of this exhibition have made great efforts in the layout of exhibition area and the planning of exhibits. There are six exhibition areas, including textile surface accessories exhibition area, clothing label exhibition area and original designer exhibition area. The exhibits are more diversified, covering all kinds of popular textile fabrics, fashion accessories, popular yarns, clothing labels, original design, fashion socks Industry, etc.

Relying on good industry reputation and rich experience in organizing exhibitions, Hangzhou is endowed with unique advantages as "the capital of Chinese women's wear" and "the capital of e-commerce". According to the introduction, there are more than 1000 enterprises participating in the exhibition, with an exhibition area of 30000 square meters.

Ningbo Zhongxin, Ningbo Weiyi, Wujiang Deyi, Cixi Yongjia, Hangzhou muwei, Jiangsu Huayue, Wujiang Fuhua weaving, Wuxi Aibo, Shanghai aimodu, Jiaxing Ruimei, kangsaini group, Shanghai Yiman, Hangzhou Huaining, Guangzhou Ouyuan, Shishi Hualian, Zhejiang Sanxing, Fengdao international, Hai'an Zhanmusi, Xintai Huamei, Haining Yuli, Wuhu Fuchun, etc The company makes a wonderful appearance with the latest products. At the same time, China Silk City Network Exhibition Group, Foshan clothing exhibition group, also gathered industry outstanding enterprises to bring a series of characteristic boutiques.

"After the outbreak of the epidemic, we actively coordinate the resources of all parties, and strive to create the best exhibition experience for merchants. In terms of the quality of the exhibitors and the scale of the exhibition, the exhibition is far better than expected, which benefits from the strong support of all parties, especially the understanding and trust of the vast number of exhibitors. " Chen Jie, the person in charge of the exhibition, said that as an important trade exhibition window for industrial enterprises, Hangzhou Textile and clothing supply chain Expo will fulfill its mission and create greater value for exhibitors as always.

New products gather together to attack strongly

Crisis and opportunity coexist, the epidemic situation caused further downturn in the market, but also brought new opportunities for market development, especially consumer demand more rational and clear. This exhibition, more than 1000 exhibitors compete on the same stage, for the attention of Expo buyers, have come up with dry goods to show strength.

According to the exhibition, wufuhua fabrics Co., Ltd. can order high-end fabrics, such as nylon and down jacket. Jiangsu Zhanmusi Textile Co., Ltd. as a strong support of the fast response supply chain of small and medium-sized brands, develops new products with new concepts such as natural environmental protection, innovative structure, fashion pattern, health protection, etc. this exhibition brings a series of spot fabrics such as professional wear, soft and recycled fiber. According to the introduction, 1300 classic designs and nearly 2000 leisure fashion designs of the company can meet the different needs of customers Please.

Jiaxing Ruimei Fashion Co., Ltd. takes the theme of "environmental protection, fashion and animal protection" as the theme, and mainly promotes the series of imitation fur clothing such as total wool and polyester. All clothing from raw materials, fabrics to style design all highly advocate the theme of environmental protection. At present, it mainly serves OEM processing and online red products. Wuxi Aibo textile and apparel Co., Ltd., a fast and intelligent manufacturer of T-shirt brands in China, showed up in a special booth this time. It is understood that the company's T-shirt products can be effectively controlled from the aspects of raw materials, grey cloth, style design, clothing production, etc. with intelligent sewing equipment, it can be delivered within 7 days. At present, it serves many domestic clothing brands.

It is worth mentioning that the red maple knitting heavyweight series "paper socks" launched by the first exhibition attracted wide attention. According to the introduction, the product is made of special paper spinning, without adding any chemical additives. It has the properties of suction and discharge, deodorization, environmental protection and biodegradation. At present, the company is sincerely inviting to join the agency and win-win cooperation.

Business driven value enhancement

The value of the exhibition is not only to provide a platform for exhibition and promotion of products for exhibitors, but also to provide convenience for exhibitors in terms of information exchange and technical exchange, but also to bring more business results for exhibitors on the premise of meeting both requirements.

Relying on the organizer's more than 20 years of experience in organizing exhibitions and rich industry resources, the exhibition has made new explorations in the aspects of buyer invitation and on-site supporting activities. A systematic promotion scheme has been formed in the aspects of early stage investment promotion, docking and interaction, etc., and the influence of the Expo has been comprehensively enhanced by combining with the new type of communication carrier.

Besides visiting Zhejiang Garment Association and Hangzhou Garment Association, Zhejiang Garment Association and Hangzhou Garment Manufacturers Association will visit the exhibition Well known industry associations such as the clothing association visiting group and the Shanghai clothing association visiting group also organized all groups to participate in the interactive docking.

A buyer from the visiting group of Hangzhou women's clothing chamber of Commerce said that Hangzhou Textile Expo is an industry exhibition that must be visited every year. Here, we can not only find the fabrics and like-minded suppliers, but also see the market trend, which is helpful for the later product development.

Diversified activities

As the "capital of women's wear in China", Hangzhou has gathered a large number of garment enterprises with great market competitiveness and innovative vitality. During the exhibition, in order to help exhibitors control the fashion trend, the organizers sincerely invited famous clothing brands, designers and colleges to launch a series of new products. The national style show of Yuege, the silk release show of "tone", the release show of J. Queen's "Legend of the Silk Road · angel of peace", the release show of minija · j11 - Lvqing brand, and the visual feast with the assistance of Warner DC, all exhibitors expressed their great benefits.

Among them, "Legend of the Silk Road · angel of peace" was newly created by Xie Jiaqi, one of China's top ten fashion designers. This release aims to appeal to mankind to cherish peace and protect the earth. The whole series is mainly white, extending to beige, gorgeous orange and red, expressing the innocence and bright future of children's psychological world. At the same time, the whole series uses the design method of adult high-end ready-made clothes, combined with children's body characteristics, and applies three-dimensional cutting technology to perfectly present the charm of j.queen's little princess series dress.

In the post epidemic era, new marketing models and marketing tools have brought great convenience to the rapid transformation of enterprises' products, especially the creation of short video live broadcast and community business system, which have become the focus of the current industry and enterprises. During the exhibition, in order to further enhance the development of exhibitors, the organizers also held "Laolu - revealing the secrets of the shaking sound quick hand method of the clothing industry", "Zijun - following the new outlet of physical retail in the era of post epidemic situation", "Wang Yicheng - community's" profit "rescue plan to build a new community business" and so on.

In the theme speech of "the quick hand playing method of shaking sound in the clothing industry", the speaker made a deep and simple explanation from the aspects of "track analysis of short video live broadcast, underlying logic and playing method of shaking sound, bottom logic and playing method of live broadcast, and actual combat case analysis of clothing industry in short video live broadcast", which aroused the resonance of the audience.

Hangzhou Textile and garment supply chain Expo has been playing the clarion call. It has been following a steady pace, adhering to the "effectiveness" and "grounding" attitude. In the special period, Hangzhou Textile and clothing supply chain Expo has not forgotten its original intention, and has joined hands with industrial enterprises to break the waves, showing a strong industry responsibility and responsibility. It is believed that the successful holding of this exhibition will be of great significance to promote the transformation and upgrading of the textile and garment market after the epidemic and help the textile and garment enterprises win the second half of the year.