"Most" American Textile City'S Rising Star: Textile New Force, Arousing Textile City Waves

Today, carrying the dream of hundreds of millions of entrepreneurs, China's textile city is striding towards a more open, more fashionable, more intelligent and higher-end future. This is not only the solid development details accumulated by the older generation of entrepreneurs through hard work, but also a strong support for the new generation of inheritors to promote the traditional market to rejuvenate with wisdom and efforts. In the new era of textile innovation, they will be inspired to develop in the new era of innovation.

Li Guicai, foreign trade manager of Shaoxing pilpolan Textile Co., Ltd

Innovating in inheritance and injecting new vitality into the brand

Although ligui was the second generation of Shang Dynasty, he did not choose finance major when he was studying. He studied computer major in a science and Engineering College in Dalian. Even after graduation, they did not blindly follow their parents' business arrangements. Instead, they chose to apply their professional knowledge and stayed in an IT company for three years. "In fact, I really step into the textile industry, it is the sense of mission and responsibility that drives me." Li Guicai explained to reporters that more and more overseas purchasers have come to the market to seek business opportunities due to the increasingly internationalized and open China's textile city. Once, he helped to take care of the products in the shop, and foreign customers happened to come to the store to look for samples. His parents were usually unable to communicate because of language restrictions. At that time, he took advantage of English and promoted cooperation. Therefore, after careful consideration, he made up his mind to come back to help his parents, jointly maintain the brand of "pilpolan" and effectively "push it out".

"Our foreign trade business model is mainly FOB, that is, delivery on delivery. But because of the customer's capital turnover problem, delayed payment, which makes me very difficult Li Guicai told reporters that after taking over foreign trade business at the beginning, he encountered a lot of difficulties. In this regard, with the help of his father's experience, he constantly communicated with customers, sent samples, and within the scope of his ability, gave some help to customers. Finally, the customer was moved by his sincerity and promised to pay as soon as possible. After mastering the skill, I have accumulated a lot of experience. At present, PIL's overseas customers have spread all over Europe and America, the Middle East, Japan, South Korea and other countries and regions, and its foreign trade business is booming, which has cultivated a new marketing growth point for the company. At the same time, liguicai also used his professional advantages to help his father develop the online market. "For some online platforms such as the global textile network, we have a careful layout." Li Guicai told reporters, "a minute of hard work, a point of harvest, in the efforts of many years, PIL waves has attracted a lot of online customers and resources."

In addition to injecting new momentum into the company's development with innovative thinking, liguicai also actively participates in product R & D and innovation. "We have recently developed a kind of wool polyester cotton elastic fabric, which is very soft and elastic, and more skin friendly." In fact, it's a cross industry initiative that he mentioned. But because he grew up in the market, he has accumulated a certain amount of professional knowledge of textile, which makes him skillful in production and R & D. In the future, under the leadership of likuicai, PIL will actively explore innovative development channels to win a broader market with quality.

Qu Benben, R & D director of Shaoxing houxiu Textile Co., Ltd

Give full play to your hobbies and let the brand radiate its unique charm

In the Sales Department of houxiu textile, the reporter saw that thousands of colorful and novel fabrics and a number of samples of fashionable styles were displayed on the display shelves in the store. Qu Benben, the R & D director of houxiu textile, is in the store, recording the sample number with a pen while inputting it into the computer quickly. "Although the market is quiet, in fact, orders for next spring and summer products have already begun. At present, we are busy preparing new products, so as to facilitate the promotion with designers and purchasers who come to contact." Qu Benben told reporters that clothing brand companies rotate every season in spring, summer, autumn and winter, especially with the rise of fast reaction mode, garment factories and brand companies will look for samples and order in advance. In order to catch the eye of customers at the first time, the company is increasing the research and development of new products to accurately grasp the market rhythm.

The reporter learned that Qu Benben, who was in the late 1980s, did not return to his parents to help with the company after graduation, but worked in a provincial hospital in Hangzhou according to his professional assignment. "Maybe my textile genes determine my life." Qu ran to the reporter and said that since she was a child, she came to Keqiao with her parents to do business. Perhaps at that time, a seed of dream had been planted in her heart. After leaving, she made a difficult choice. Later, in order to realize the ideal and reality, Qu Benben chose to study fashion design in Zhejiang University of technology, and went to a clothing brand company to accumulate experience after graduation.

In 2014, Qu Benben officially returned to houxiu textile, injecting fresh vitality into the company. "At that time, I proved my strength to my parents with an air layer printed fabric product, and at the same time, I successfully helped the company transform and upgrade." According to Qu Benben, it is precisely because of her keen fashion insight and determination to dare to think and do that that her parents have completely changed her outlook on her,

Encourage them to play their talents in R & D and innovation. In this way, for the past six years, Qu Benben has been busy grabbing inspiration, studying design and innovating products every day This is a cycle of work. As the saying goes: "Kung Fu pays off the painstaking man"! In recent years, under the innovation and guidance of Qu Benben, houxiu textile has developed its brand Butterfly Charm.

Chen Xiaoting, general manager of Shaoxing mishang Textile Co., Ltd

Create value with advantages and hold up the new pattern of brand

As an old brand fabric enterprise in Keqiao, mishang textile carries the achievements and feelings of three generations. Although she is still at the helm of Chen Xiaoting at the age of 30, she is not able to create a company with three qualities. "I have been working hard since I graduated from my father's generation in 2015, and I have been working hard since I graduated from the company." Chen Xiaoting told reporters that after the accumulation of theory and practice, she officially took over Michang in 2017. After that, she found the right position, changed the traditional fabric sales mode of her parents, and boldly combined the fabric characteristics with ready-made clothing design, and operated differently.

According to Chen Xiaoting, she once majored in graphic design in a university in Zhejiang Province, and the accumulation of these professional knowledge has helped her a lot. "I think design is interlinked, especially in the innovative point of the combination of fabric and sample clothes, which can improve the product dimension accurately and efficiently," she said During the interview, the reporter also learned that Chen Xiaoting did everything from fabric research and development, clothing design to marketing promotion. "At present, we present the company's main, popular and new fabrics in the form of sample clothes, so that customers can intuitively feel the texture and characteristics of the fabric." Chen Xiaoting said that for many years, mishang textile has deeply integrated the design and fabric according to the original company positioning. Each month, the garment design team will develop 30 or 40 styles, which also makes mishang textile win the favor of many girls' clothing brands and obtain stable orders.

Not only is the product positioning change, Chen Xiaoting also has forward-looking thinking for product marketing. Online shops, live promotion, customized services Under the leadership of Chen Xiaoting, mishang textile has ushered in a diversified channel development opportunity. "In recent years, the company has continuously expanded its sales force and cultivated it into a marketing force in line with the company's development." Chen Xiaoting explained with reporters that compared with the sales model of traditional stores in the past, the sales team cultivated by the company is more professional. They should not only understand the fabric, but also have a systematic understanding of ready-made clothes and fashion trends, so as to provide customers with more detailed and efficient docking service, so as to make the brand of "mishang" more stable and further.

In China's Textile City, there are countless new generations of textile workers. They have inherited the cause of their parents and adhered to their parents' original intention. At the same time, they continue to struggle forward in the process of "taking over". They have delivered a continuous stream of "fresh blood" to the Textile City, making Keqiao's textile industry bigger and stronger. The report team of global textile network will use the lens to keep the "most" years of the American textile city people, record their stories with words, and let the "spirit of textile city people" get the best interpretation and continuation. (by Zhang Yan)