Build An Online And Offline Integration Ecosystem, Haining Picheng Smashes Tens Of Millions Of Online Cloud Batch E-Commerce Platform

On August 5, the "Picheng cloud batch" e-commerce platform was officially launched, with more than 6000 merchants in the first batch, and more than 50000 styles were released. "Leather city cloud batch" is Haining China Leather City to organize various forces and invest tens of millions of funds to create a business docking platform of autumn and winter fashion supply chain integrating display, release and trade exchange.

The successful launch of the platform will help merchants to further expand sales channels, and is an important window for merchants to release information and display products. At the same time, it provides a professional information and trade exchange platform for the national and even global purchasers, so that the purchasers can have a more comprehensive understanding of the exhibitors' products, save time and cost, and further realize the seamless docking between merchants and purchasers.

At present, "Picheng cloud batch" has four functional sections

1、 Through accurate search, customers can select the store and product information of the market operators within the scope of intention through keywords, regions, categories and other ways. At the same time, through the collection and analysis of big data system, the platform can intelligently recommend and display content for customers, realize the function of "thousands of people and thousands of faces", and effectively improve the accuracy of information matching.

2、 The platform integrates the annual activities of major industrial bases and normal wholesale activities. Through the exhibition of various activities, the industry merchants understand and participate in it. According to the sidpi Expo, the platform launched the promotion activities of "purchasing orders, free board and lodging" and "purchasing frantically grabbing vouchers" to promote the wholesale purchase boom of autumn and winter clothing.

3、 Interactive functions, integration of online dialogue and attention collection functions, etc., realize the real-time communication and demand matching between the upstream and downstream of the industrial chain, and further strengthen the convenience and effectiveness of business docking between the two sides. There are also customer service functions, covering personal information, purchase and batch records, card pack points and other important areas. Through multi-dimensional analysis of big data and grading marking, it can match accurate customer resources for operators.

In the next step, the platform will regularly recommend high-quality shops according to members' purchasing habits and preferences, continuously push market activity information, including various exhibitions and promotional activities, and set up live broadcasting rooms for shops, so as to realize personalized and accurate information access, and ensure that purchasers can know the latest information of Haining leather city at the first time.

In recent years, the e-commerce industry has made great contributions to the promotion of the national economy. The rapid rise of new e-commerce brings new opportunities for the professional market and wholesale industry. Haining China Leather City complies with the development trend of the times, relying on the existing leather industry base, vigorously develops the online industry, from the e-commerce wholesale center, e-commerce supply live broadcast center to "Picheng cloud batch" e-commerce Platform, Haining China leather city industry is accelerating the integration of online channels! The promotion and application of "Picheng cloud batch" e-commerce platform is of great significance to the construction of Haining Leather City online and offline integration ecosystem, and is expected to become one of the most influential autumn and winter fashion supply chain platforms in China.

In the future, Haining leather city will deeply explore the road of digital operation and development, give full play to the role of "leather city cloud batch" e-commerce platform, fully understand the situation of merchants in wholesale market through big data, rely on the leather industry base, develop online and offline, accurately predict the future development trend, and formulate reasonable planning.