Feihe Group And Alibaba Cloud Cooperate To Upgrade To Create A New Digital Retail Benchmark

Recently, flying crane and Alibaba cloud have reached a strategic cooperation. The two sides will further carry out in-depth cooperation in new retail, pan e-commerce and smart logistics.

Previously, both sides have successfully carried out digital transformation on the marketing end. In this cooperation, Alibaba cloud will integrate the advantages of Alibaba economy and help Feihe realize the full link digital and intelligent transformation. This means that the new retail digitization is moving towards the supply side deep water area.

Feihe is the largest infant milk powder brand in China. As a "taster" of digital transformation of the fast-selling product industry, in 2018, it joined hands with aliyun to apply the data center to the marketing end, which rapidly improved the growth rate and activity of Feihe users.

According to the online data of xingmahui, the user operation platform of Feihe, the monthly living year has increased by more than 200% since the launch of the data center.

Feng Hailong, head of Information Department of Feihe group, said: "previously, the cooperation between Feihe dairy and Alibaba cloud has proved the great value of digitalization in customer operation and other links. It is for this reason that we are willing to deepen the exploration of digitization. "

Next, Feihe will cooperate with Alibaba cloud in IOT intelligent logistics park, data platform full link intelligent application, etc., to get through the data from production end, supply chain to demand side, and then fully enable production planning, supply chain management, logistics planning, sales forecasting, product traceability, user operation and other aspects through digital technology.

At the same time, through Alibaba cloud retail center, digital technology is implemented in various business scenarios, such as unified order center and member center, so as to flexibly support front-end business reform and innovation.

According to reports, Alibaba cloud is a leading cloud computing and artificial intelligence technology company in the world, providing services to enterprises, developers and government agencies in more than 200 countries and regions, and has rich experience in digital transformation.

Xiao Lihua, vice president of Alibaba, said: "we hope that through the cooperation between the two sides, Feihe can further realize the digitalization and intellectualization of business, realize the in-depth operation of upstream and downstream businesses, and provide experience for enterprises to carry out full link digital intelligent transformation. This is of great significance for the digital and intelligent transformation of China's dairy industry and even the whole manufacturing industry. "