Xiaodian Economy Rekindles Smoke And Fire, Wechat Payment Goes Online "Merchant App"

In the second ten days of July, the notice of "multi store" was issued to promote the economic development of small stores.

Or based on this, the wechat payment team announced yesterday that it would fully open the online wechat payment "merchant applet" on the "8.8 Smart Life Day". According to the introduction of "small online businesses and offline businesses", the "small online payment program" is designed to help small businesses.

It is learned that the "small businesses" on the top of the "small businesses" application can be completed by clicking on the "small businesses" program at the top of the "small businesses".

In addition to the easy access process, the "merchant applet" also has a variety of capabilities to support small businesses to carry out efficient operation in multiple scenarios. For example, a series of marketing store marketing activities, such as new product launch, special price, preferential activities, Buyer show, etc.

At the same time, Tencent wechat and the United Nations development program jointly launched the "small and powerful" initiative, which called for more social forces to promote the economic recovery and digital capacity building of small and micro enterprises after the epidemic, focusing on the three themes of promoting green economy, eliminating the digital divide and enhancing social resilience.

In fact, as early as June, wechat payment launched the "national small shop pyrotechnics plan" for all wechat payment small businesses using face-to-face payment on the platform, which outputs four full-new digital policies in terms of online and offline integration, welfare subsidies, business education guide and business security support.

So what is a "small shop"? It is reported that small shops usually refer to individual businesses in wholesale, retail, catering, beauty salon, maintenance and distribution services for residents, micro enterprises with less than 10 employees or annual turnover of less than 1 million yuan, and online stores with annual turnover of less than 15 million yuan.

Although the small family, but connecting thousands of families. According to the data of the fourth national economic census, there are 83.53 million individual businesses registered in China, bringing more than 200 million people into employment.

According to the national micro letter, the number of transactions increased by 1 times from May to May. It can be seen that if enterprises are the main body of market economy, then these small shops are the most active "capillaries".

This is also one of the reasons why major Internet platforms such as wechat have issued support plans to support the economic development of small stores. More importantly, the integration of online and offline is also the only way for small store economy.

The above "notice on the promotion of small store economy" defines the future development direction of small store economy, that is to realize its transformation and upgrading with the help of various digital retail technologies, and improve the consumption experience of the majority of residents.

It also proposed that "support the e-commerce platform to provide wholesale, advertising and marketing, mobile payment, data analysis, software system and other digital services for small stores, encourage to reduce the threshold, develop value-added services, reduce the Commission and basic service fees, and reduce the information cost and business burden of small stores."

On the whole, it has become a broad consensus that the digital economy leads the economic and social development. With the support of policies and Internet platforms, small shops seize the opportunity, bid farewell to the traditional extensive business model, and enter the 2.0 era of refined operation, which may rekindle the flames. As the saying goes, small boats are good for turning around, and the economic prospects of small shops are promising.

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