Changyi Promotes The Upgrading And Development Of Textile Industry With Copyright As The "Fulcrum"

Original title: copyright creates wealth

In order to further promote the construction of copyright demonstration city, further enhance the capacity of copyright public service, and promote the development of copyright industry, the comprehensive law enforcement team of Changyi cultural market deeply excavates the copyright resources with local characteristics of Changyi, takes copyright as the "fulcrum", carries out the application and protection of textile copyright in an all-round way, focuses on promoting the use and value transformation of copyright, and promotes the upgrading and development of the textile industry Exhibition.

Changyi is a famous "hometown of Chinese silk" and "hometown of Chinese silk culture". The silk weaving industry in Changyi, represented by Liutuan silk, has a long history of more than 3000 years. Textile industry is the traditional pillar industry and important livelihood industry of Changyi, which has obvious basic advantages and industrial advantages. By 2019, there will be nearly 1000 textile printing and dyeing enterprises in the city, including 111 textile printing and dyeing enterprises above the designated scale, accounting for 35.9% of the total number of Industrial Enterprises above designated scale in the city, with an annual printing capacity of 2.5 billion meters. The textile industry has 3 famous brands in Shandong, 3 well-known trademarks in China and 6 famous trademarks in Shandong Province. With the development of textile industry, the pattern design of fabric has occupied an increasingly important position in all aspects. In our country, including Changyi, pattern design has not really embarked on the road of specialization. A few enterprises have their own design team, while the vast majority of enterprises, without specialized pattern designers, can only rely on foreign samples for processing. Customers send printed fabric samples, and then enterprises copy and produce according to the patterns. As time goes on, they lose the innovative ability of pattern design and form only one According to the single processing situation. With the increasingly powerful market, many problems are also highlighted. There are a large number of imitations in pattern design, and more and more "Li Gui" begin to show off on the market. At this time, the problem of pattern copyright protection has become a difficult problem for market promotion and development.

Changyi should start from the problem of pattern transformation, market regulation and market innovation. On the basis of in-depth investigation and research, Liutuan calico printing and dyeing has a strong industrial foundation, a long history and cultural heritage and strong demand for copyright protection as the breakthrough point to grasp the weak copyright awareness and frequent infringement in the textile industry; In order to solve the problem of "counterfeiting", we should pay attention to the pattern copyright work as an important work to serve the transformation and upgrading of the market and promote the development of the market, and constantly innovate and explore the pattern copyright protection. We will build a comprehensive service platform integrating copyright consultation, copyright publicity, flower type trading, work registration, copyright protection and rights protection. First, a professional pattern design office was set up in the textile industry cluster area of China (Liutuan) Cotton Textile City, where the creation, dissemination and trading activities of copyright works are relatively concentrated; It has changed the way that merchants can realize the efficient and convenient services such as manuscript selection and transaction without going out of their homes, greatly improving the ability of independent innovation and shortening the product listing cycle. The second is to simultaneously follow up and create one copyright workstation and one copyright dispute mediation center. Encouraging practitioners to register copyright has improved the level of copyright protection of home textile industry as a whole. From April to July, 679 copyrights were registered for the obligees, and the economic benefits of those who owned the copyright were greatly improved. According to market research, in the absence of pattern copyright protection, the profit of low-end printed fabric is about 2-30 cents per meter. After the implementation of pattern copyright protection measures, the profit can be increased to 60-70 cents per meter, and the profit of medium and high-end printed cloth can be increased to more than 1 yuan. According to the estimated annual output of printed cloth of 2.5 billion meters in 2019, the profit per meter will increase by 5 cents. Through copyright protection and copyright value transformation, the market will be able to operate The industry's income will increase by more than 1.25 billion yuan. Third, promote civil mediation and strengthen the copyright protection of market patterns. It has successfully mediated two textile copyright disputes, investigated and handled two cases of printing cloth infringement, of which the first case was the first case of textile pattern copyright infringement in Shandong Province, which created a precedent for the integration of copyright utilization and protection.

By vigorously promoting the use and protection of copyright, a trinity protection mechanism of "administrative protection, civil mediation and industry self-discipline" has been formed. The awareness of copyright protection has been deeply rooted in the hearts of the people, and independent innovation has become a common practice. Market activity and business income have been greatly improved. Practitioners have gained wealth and tasted "sweetness" from it. The practical use and value transformation of copyright are further reflected Textile creative industry has been upgraded and upgraded. The former "counterfeiting zone" is transforming into a long-term development road of independent innovation.

Contributor: Fu Zhijie, comprehensive law enforcement team of Changyi cultural market