A-Share Companies In Tiktok'S Overseas Turmoil: The Gold Content Of Overseas "Core Agent" Qualification Is Questionable
Some companies had previously announced that they had obtained the core agency right of Tik tok, but after the Shuo Yin sea going out was blocked, they stressed that the proportion of cooperation between the company and tiktok was very small.
Under the pressure of the United States, the fate of the overseas version of tiktok can be described as twists and turns, becoming the focus of market attention.
In addition to the U.S. market, tiktok has also encountered varying degrees of resistance in India, Japan, Australia and other countries, all of which are concerned about "security".
According to the official information released by sensor tower on August 6, the intelligence data of sensor tower store showed that in July 2020, tremolo and overseas tiktok attracted more than US $102 million in the global app store and Google play, 8.6 times as much as that in July last year, and once again won the first place in the global mobile application (non game) list.
Perhaps it was tiktok's excessive exposure that attracted the "attention" of governments around the world, which also made tiktok's sea trip encounter strong waves.
At present, the future of tiktok's globalization strategy is not clear. However, in this storm, the performance of A-share related tremolo concept stocks and the relevant information disclosed are quite intriguing. Many of the concept stocks which had a cooperative relationship with tiktok and had a big stock price before this event revealed that the cooperation with tiktok was not as deep as the market imagined.
In this storm, the performance of A-share related concept stocks and the relevant information disclosed are quite intriguing. Chinese vision
Concept of fire with tremolo
According to the announcement issued by A-share company and the statistics of Hua'an Securities Research Institute, at present, the companies closely cooperating with tremor include 10 companies, such as gaoweida, Keda, Jiayun technology, Guangbo, gravity media, blue cursor, global printing, Wanrun technology, provincial Guangdong group and Tianlong Group.
According to the public information, at present, those who have obtained tiktok's overseas agency rights include blue cursor, Guangdong provincial group and fast read technology, a wholly-owned subsidiary of gawaita.
Among them, the cooperation between Guangdong provincial group and shaking tone is particularly remarkable. Since the group announced that it has cooperative business with tremor, its share price has soared more than twice.
According to the public information, on April 7, this year, Guangdong Provincial Group signed a cooperation agreement with bytecance, becoming the core agent of tiktok ads, obtaining the sea going agency rights of tiktok and other overseas flow products in more than 150 countries and regions on five continents.
The next day, the group was trading. Since then, the stock price of Guangdong Province group has been rising continuously. According to the data of Dongfang fortune.com, the group closed at 2.91 yuan on April 7, and its share price soared to 12.83 yuan on July 8, peaking.
On the one hand, the stock price soared, on the other hand, the controlling shareholders reduced their holdings. According to the 21st century economic report, the group issued three announcements of reducing its holdings during the year, with a cumulative reduction of 34.91 million shares, with a price of 10.04 yuan per share to 10.89 yuan per share, accounting for 2% of the company's total shares. After that, tok has obtained the core rights overseas for three times.
The stock price of Guangdong provincial group has been soaring continuously, which has attracted the attention of the exchange. In response, the company said that the company and byte jump are long-term business partnership, and the sea cooperation agreement signed recently with byte hop is the agreement for the normal development of daily business, which does not involve specific amount, is not a major contract, and does not meet the credit standard.
Interestingly, when the reporter of 21st century economic report consulted the official website of Guangdong provincial television group on August 5, they could not find the relevant dynamic of signing the cooperation agreement with byte jump. However, according to the official website of Daguang on April.
The cooperation that fails to meet the standard of Shin Phi can lead to such a big increase in the capital market, and some funds are chasing the concept stocks of tremolo gradually.
Three months after the provincial Guangdong group obtained tiktok's overseas agency right, a news spread that "kuaidi technology, a wholly-owned subsidiary of gawaita, was awarded tiktok's overseas core agent".
Affected by this, on July 10, gaoweida opened the trading limit, but its stock price was not as fierce as the provincial Guangdong group, and then all the way back.
It is worth noting that neither of the above-mentioned two companies of tiktok's overseas core agents have disclosed their business data with tiktok.
Blue cursor, another tiktok core shipping agent, disclosed in the annual report of 2019 that the company was the first batch of tiktok core sea going agents.
The company is a direct domestic authorized agent of Facebook, Google, tiktok and other platforms. It provides overseas advertising agency services for customers in mobile games, application tools, cross-border e-commerce, local brands and other industries. As a result, the revenue from overseas advertising has been greatly increased.
Its 2019 annual report shows that in 2019, the company's overseas advertising revenue reached 17.283 billion yuan, a year-on-year increase of 42.83%, and this revenue accounted for 61.49% of the company's revenue. However, there is no separate business income with tiktok in its offshore business.
In addition to the above three sea going agents, Jiayun technology can also be regarded as A-share "shaking sound leader".
According to the announcement on reply to Shenzhen Stock Exchange's attention letter issued by Jiayun technology on June 3, 2020, the company has started cooperation with byte hopping since 2018, and has become today's headlines and shaking tones of byte skipping in 2019 and 2020 for two consecutive years The agent partner of the app marketing platform helps customers with marketing needs to launch ads on the app of byte hopping system.
According to internal calculation, Jiayun technology's revenue of information flow advertising related to byte jitter in 2019 is about 1.552 billion yuan, accounting for nearly 30% of the company's revenue in 2019.
Jiayun technology emphasizes that byte skipping has become the company's top five media suppliers in 2019. For example, byte skipping is subject to changes in industry policy, business situation, business policy and agent policy, or the operation status of media changes greatly, or has a certain impact on the company's performance.
In addition, from the information disclosure of various companies, Kodak is also an important partner of tremolo. It has been the core partner of the company's long-term cooperation with the company's core partners, such as Sodom and Tencent, which has been the core partner of the company for four consecutive years.
However, according to Kodak, for a long time, Beijing Pairui Weixing Internet Technology Co., Ltd., a subsidiary of Kodak Co., Ltd., has been an agent for byte hopping, and its agency business is aimed at advertising by domestic customers in domestic media.
What is the gold content of "sea core agent"
When the jitter and its parent company byte jitter are pushed to the forefront of public opinion, is the business development of related concept stock companies affected?
The reporter of 21st century economic report inquired about the situation of many related companies. The listed companies such as gaoweida, Keda shares, Jiayun technology and Guangdong provincial group all said that the company's business development had not been affected for the time being.
In fact, tok didn't get the right to cooperate with Tik's company, but it didn't have the right to cooperate with Tik's agent.
In an interview with the 21st century economic report reporter on August 6, the provincial Guangdong group stressed that in fact, the proportion of cooperation between the company and Shuo Yin was very small, and the overseas layout of the company was blocked, which would not affect the company's business cooperation for the time being.
On August 7, the general secretary's office of govida confirmed to the reporter of 21st century economic news that its subsidiary did obtain the overseas agency right of tiktok, but because the cooperation degree did not reach the letter approval standard, it was unable to disclose more information.
"At present, it is impossible to judge the impact of dithin's sea going obstruction on the company's business development, but as a partner with better qualification, our current main goal is to do a good job in relevant business." According to Gao Weida, the director general's office.
The 21st century economic reporter has recently contacted blue cursor for many times to inquire about the impact of tiktok's sea going obstacles on its business, but as of press release, blue cursor has not given a response.
In view of the "core agency" of tiktok, which was previously claimed by Guangdong Guangdong group and Gao Weida, a civil and commercial economic law research expert pointed out that, from the perspective of concept, there is no such concept in terms of law or economy.
"The" core "of the above-mentioned companies may mean that they have obtained the agency power of several countries, but the company still needs to disclose the specific agency rights of several countries; but it may be more of a publicity tool of the company," he said
Shen Meng, director of Xiangsong capital, also pointed out that the concept of "core agent" or the concept compiled by the enterprise to create its own halo. In the early stage, the concept of "core agent" highlighted the close cooperative relationship with tiktok. After tiktok was blocked from going to sea, he was afraid to avoid it and worry about the impact on the company's stock.
In addition, insiders of Jiayun technology, the "shaking sound leader", replied to the reporter on August 6 that the company is mainly responsible for the domestic business of byte hopping, and has obtained the agency business of a large number of byte beating engines. At present, there is no overseas business of tiktok involved. Therefore, it is not possible to predict the impact of tiktok's sea going obstacles on the company's business development.
"The fluctuation of the secondary market is affected by many factors, which can lead to the fluctuation of the company's stock price. As a cooperative enterprise, our main goal now is to do a good job in the current cooperative business. " Jiayun technology said.
On August, the company did not respond to the impact on the overseas business of the company.
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