All Wal Mart Stores In China Go Online

In Wal Mart's 88 Omni channel Shopping Festival, Wal Mart's sales on Jingdong home platform on August 8 set a record high in a single day. At present, Wal Mart's more than 400 hypermarkets and community stores across the country have been fully online, and Jingdong has become the first retailer to achieve 100% electric shock in its physical stores.

Since the strategic cooperation between dada group and Wal Mart was reached in 2016, both sides have complementary advantages and cooperated with each other in the retail market. Wal Mart provides stores and commodity supply support for Jingdong home to quickly settle in first-line and low-level cities, while Jingdong home and dada express help Wal Mart expand its Omni channel contact with customers and provide convenient distribution support.

During the 88 Shopping Festival, Wal Mart continued to work with Jingdong home to explore Omni channel retail and create seamless online and offline home service. As the leading local instant retail and distribution platform in China, dada group helps Wal Mart to provide more users with "relaxed, convenient and fun" consumption experience through the joint advantage of "retail + logistics".

Kuai Jiaqi, founder, chairman of the board of directors and CEO of dada group, said: "dada group and Wal mart are the closest partners. They cooperate closely in business and form a strong synergy effect. They have jointly launched cloud warehouse and other industry innovation practices.

Through the complementary advantages and strong cooperation with Wal Mart, we make more users realize the convenience and quickness of one hour delivery home service, and make o2o instant consumption more popular. Wal Mart will cooperate with us more efficiently in the future. "

Chen Zhiyu, senior vice president of Wal Mart China, said: "since the strategic cooperation with Jingdong home was reached in 2016, both sides have made continuous efforts to explore how to be closer to customers and save time for customers.

This year, 88 shopping Wal Mart once again created a new record of o2o home business, showing Wal Mart's online order fulfillment strength of more than 400 physical stores in China. We believe that in the future, we can join hands with Jingdong home to make more industry exploration, so that consumers can get a more convenient shopping experience and live a better life! "

　　 Omni channel integration + marketing innovation Wal Mart's sales on Jingdong home platform hit a record high

The sales volume of Wal Mart on August 88 was a new record of the people's day. Fresh food, dairy products and ice cream products have become the main products of the 88 Shopping Festival, which has completely released the real-time consumption demand in summer. Meanwhile, Xinxiang printing paper towel, Red Bull Vitamin functional beverage and Mengniu terenzu pure milk became the most popular commodities during the 88 Shopping Festival.

During the activity period, relying on the combination of Jingdong home platform and Wal Mart digital marketing, online and offline promotional activities such as full discount, full gift, free transportation and instant sales of explosive products were all launched simultaneously at Jingdong home.

At the same time, Jingdong home and Wal Mart jointly cooperate with Mengniu Group, Yili, Yihai Jiali, Unilever and other domestic and foreign first-line brands to jointly carry out joint marketing, and launch brand exclusive discount activities, brand joint coupons, brand free coupons, etc., to help brand sales.

Based on the deeper cooperation between Wal Mart and Jingda group, we have realized the cooperation with Jingdong group in the omni channel shopping festival.

Wal Mart will become the first business to realize 1-hour arrival through the natural selection project in Jingdong platform. With the deepening of tripartite cooperation, consumers can fully enjoy the convenience and benefits brought by Omni channel and multi scene retail, and further meet the needs of consumers.

In addition, the new live e-commerce mode of "live shopping in one hour" initiated by dada group also contributed to the 88 Shopping Festival. On August 8, Wal Mart entered Jingdong's live broadcasting room. During the live broadcast, more than 300000 people watched the live broadcast. Only 14 minutes after the live broadcast began, some users received the goods purchased from the live broadcasting room.

Users can watch online, order online, and receive goods within one hour, forming a complete real-time shopping experience loop. The consumers who receive the products can also feed back the experience of the purchased goods online in the live broadcast room, so as to further stimulate the shopping enthusiasm of more consumers and release the consumption potential.

　　 Dada express delivery provides full channel performance guarantee for big promotion, and the human efficiency is 14% higher than that of 618

During the 88 Shopping Festival, dada express, a real-time delivery platform under dada group, provides professional and efficient real-time delivery guarantee for orders from Wal Mart Jingdong home, Wal Mart home and Wal Mart Jingdong flagship store. On the peak day promoted by August 8, dada Knight's average human efficiency increased by 14% compared with 618 peak value day.

In the face of a surge in orders during the promotion period, dada Express's all-in-one service provides Wal mart with customized performance plan. Through intelligent analysis of performance big data, according to Wal Mart store performance timeliness requirements, order category, single volume change, peak time and other characteristics, it dynamically matches the "crowdsourcing" or "crowdsourcing + store" transportation capacity, so as to ensure that online consumers can still enjoy fast 1-hour "express delivery" service during the peak period of orders; it also reduces the peak load and fills the valley for the store orders, ensuring the customers Customers can still receive goods on time during the peak sales period of 88 Shopping Festival.

In order to further improve the efficiency of order picking and delivery between big stores and Kingda, Wal Mart provided real-time data for order picking and delivery between big stores and big stores.

Through the real-time Kanban, Wal Mart can obtain the performance real-time data of the store, and arrange the transportation capacity scheduling. The dada knight who receives the order can arrive at the store by scanning the code and hand over the goods by self-service. The handover area does not need to be guarded by the clerks, which simplifies the handover process, and avoids the long stay of riders in the store for delivery and pickup caused by the explosion of orders. Xiao Wu, a dada knight in Beijing, said: "it feels much more convenient than before, and the efficiency is also improved a lot. “

During the 88 Shopping Festival, Wal Mart and dada group jointly explored the new mode of cloud warehouse distribution, which also highlighted the value. Previously, Wal Mart and dada group jointly tested the cloud warehouse with the integration of warehouse and distribution as the core: to establish cloud warehouse in areas without store coverage to meet the immediate consumption needs of more consumers. Since this year, the two sides have worked together to explore and upgrade the sub distribution mode of cloud warehouse, upgrading the picking and distribution of cloud warehouse to that of stores, and then sending goods to cloud warehouse in batches after picking, and then dada Knight will pick up goods from cloud warehouse and send them to users.

On the one hand, the cloud warehouse mode greatly improves the operation efficiency of the store, and on the other hand, it greatly improves the operation range of the store. The consumers who can reach these cloud warehouses can also enjoy the discount of wanqianhaowu in Wal Mart stores during the 88 Shopping Festival.

At the same time, the efficient performance scheme of dada express can enable such orders to be delivered on time according to the delivery time appointed by consumers, and improve the consumption experience. In addition, the wave distribution mode also improves the operation efficiency of cloud warehouse to a certain extent, so as to be rapidly replicated and promoted.

　　 The two companies join hands to explore Omni channel digital operation, VIP increases by 165% month on month

In July 2019, Wal Mart and JD home launched the VIP user project, which is an important attempt for both sides to explore the digital operation of Omni channel users, and also helps Wal Mart to establish a refined digital user operation capability.

This 88 Shopping Festival, in order to attract more users to become Wal Mart VIP users, Jingdong home launched Wal Mart VIP experience week, users can open Vip through the experience price, during which VIP increased by 165% month on month. As of August, the total number of VIPs has increased 13 times compared with last year. The conversion rate and frequency of orders placed by VIP users are more than 50% higher than those of non VIP users.

In the future, the two sides will further expand the scale of VIP users, taking the monthly VIP day as the starting point to enhance the activity of VIP users. At the same time, it can enrich the VIP users' awareness of the price of VIP products and enhance the users' rights and interests.