Jingdong Home Launched The 8.8 Shopping Carnival With 89000 Stores Participating

"Big promotion" has always been an important node for the retail industry to compete for the market. A few days ago, dada group's local real-time retail platform Jingdong home linkage platform has more than 89000 physical retail stores and many brands, creating a "8.8 shopping Carnival" promotion. And through the "whole heart" service launched by dada express, it can provide consumers with more diversified "1-hour shopping" upgrade experience.

During the shopping carnival, Jingdong home, together with retailers and brands, jointly launched various types and large-scale discounts, such as 99-30 full coupon reduction, 99-50 coupon reduction, and brand magic coupon. At the same time, 50% discount will be offered every day.

Wal Mart, Yonghui supermarket, China Resources Wanjia, Yongwang, Bubugao, bufenglianhua and other national chain and regional leaders participated in the promotion, further integrating online and offline, and continuous growth of Omni channel sales.

The shopping Carnival coincides with Wal Mart 88 Omni channel shopping festival. As the main battlefield of Wal Mart's o2o channel, Jingdong home is linked with more than 400 offline Wal Mart stores to jointly release the consumption potential of local instant retail in summer.

At the same time of expanding Omni channel business increment for retailers, Jingdong home is also becoming a new growth engine for brand merchants. During the shopping carnival, Jingdong home built the venue in combination with various consumption scenes such as summer categories, fruit and vegetable market, fresh food market, etc., attracting first-line brands at home and abroad such as Mengniu, Yili, Yihai Jiali, Unilever, general mill, jinhongye, etc.

Through Jingdong home, the two sets of online and offline sales systems of brand stores are deeply integrated, so that the products in the store channel can reach more young online consumers.

From fresh and daily necessities, to medicine and health, flower cake, fresh fruits and vegetables, personal beauty care, clothing and home furnishings, mobile phone digital, Jingdong home real-time retail system covers more and more complete categories. During this promotion period, low-temperature milk, carbonated drinks and fresh fruits have become the most popular categories, and the consumption power in summer is fully opened.

What is worth mentioning is that dada express, a local instant delivery platform of dada group, has also made every effort to help the shopping carnival. Through the customized mixed transport capacity mode, customized service system, professional operation team and intelligent instant distribution system, it has provided the cooperative retailers and brands with efficient performance of "whole hearted service and instant delivery" Solution.