Comfortable Natural Green Home -- Tencel ? Lyocell Lf Fiber On Intertextile

From August 24 to 26, 2020 home Intertextile was held in the National Convention and Exhibition Center (Shanghai). Austria Lanjing group brings Tencel ? brand Lyocell LF fiber shows Tencel ? The charm of cellulose fiber in home application will pass the concept of "comfortable feeling, derived from nature" to the industry.

On the first day of the exhibition, the guest group of China Textile Industry Federation visited the first station of Lanjing exhibition, and got close contact with Tencel ? The finished products of household series can experience Tencel personally ? Fiber brings the comfortable home experience of technology, green and fashion.

Lanjing fiber exhibition stand 3k25

President of China Textile Industry Federation Sun Ruizhe Wang Tiankai, former president, and Yang Zhaohua, President of China Household Textile Industry Association, visited Lanjing booth.

Sun Ruizhe, President of China Textile Industry Federation, spoke with Hu Jian, senior vice president of Lanjing group and President of Beiya district

Take advantage of the belt and road initiative

Boost the recovery of China's home textile industry

Reporter · question: under the special background of Xinguan epidemic situation, geopolitical conflict, climate change, especially in the special background that the industry is facing major challenges and pressures, as the only enterprise with more than 80 years of fiber manufacturing experience and the world's only enterprise with the strength to produce three generations of cellulose fiber at the same time, what layout will Lanjing group adopt to cope with these uncertainties?

Hu Jian, senior vice president of Lanjing group and President of Beiya District, said that with the strong control of the epidemic situation, at the exhibition site, in the face of reporters' questions, China's textile industry Starting from March and April, the company gradually returned to work and production, especially in the sales of online channels, and the home textile industry has become the first branch of China's textile industry to recover. In order to fully support the recovery of the industry, on August 20, taking advantage of the east wind of "the belt and road", when the special freight train between China and Austria was opened, it carried 41 pieces of Tencel ? The containers of brand lyocell and modal fiber are sent to China, and half of the products are just related to the home textile industry. Due to the adoption of train transportation, the delivery speed of the urgently needed fibers in the market will be shortened by half compared with that by sea transportation, which greatly improves the production cycle of customers' products.

In addition, in order to strengthen the reverse integration and cost leading position of Lanjing group, so as to realize the growth of special fibers, Lanjing group is orderly promoting the construction project of Thailand new manufacturing plant, the world's largest Lyocell fiber factory with an annual output of 100000 tons. In addition, the construction of a dissolving wood pulp plant with an annual production capacity of 500000 tons in Brazil is also under construction.

Reporter · question: in recent years, the application of Lyocell fiber in the Chinese market is growing, and the number of cellulose fiber brand companies entering the market is also gradually increasing. As a leader in this field, how will Lanjing maintain its existing advantages?

In Hu Jian's opinion, Lanjing group's winning magic weapon comes from the consistent concept of sustainable development, as well as the incomparable environmental protection of products, production and processing, no matter from the raw materials of natural environmental protection renewable wood source, the production process conforming to the EU environmental protection testing standards, or the data-based Traceability Technology. Nowadays, biodegradable high-quality fibers produced by Lanjing have become the basis of many textile applications in China.

Hu Jian, senior vice president of Lanjing group and President of Beiya District, was interviewed by the media

Tencel ? Home series

Green makes comfortable home

"In this exhibition, we show Tencel ? Lyocel and modal fibers have a natural soft touch and extremely soft handle. Their home applications include bedding and filling products, bedding and towel, carpet and decorative cloth, etc. Because it comes from plants, the environmental protection closed production process water and solution continue to circulate, the recovery rate is up to 99%, greatly reducing the environmental impact of the characteristics of Tencel ? Home series cellulose fiber brings the gentle and comfortable nature into the home Hu Jian said.

Tiansi, as a highlight of Lanjing group's exhibition ? Once Lyocell lf fiber was launched, it was highly concerned by the industry. Compared with cotton and other fibers, the product has incomparable outstanding characteristics: first of all, all Tencel ? Lyocell lf fiber is only produced in heiligen kluyz factory in Austria, with the best practical technology and reliable sustainable wood source; secondly, lf fiber is not easy to pilling after being washed for many times through special treatment; finally, the fabric made of LF fiber is smoother, smoother and more friendly to sensitive skin. Based on these characteristics, Tencel ? Lyocell lf fiber can be widely used in whole home concept series, including bed sheet, quilt cover, towel, bathrobe and so on.

Note: the four pieces of mercury rice road set on display at Lanjing booth are made of Tencel ? Made of Lyocell lf fiber. The top fabric of Xilinmen mattress and the hand-made carpet on display are also made of Tencel ? Made of Lyocell fiber

Excellent cooperation and win-win cooperation

Develop new potential of comfortable home

In order to better promote the healthy development of the industrial chain, Lanjing group launched the B2B2C customer service strategy. As a well-known domestic fabric supplier with a history of 20 years, golden sun is the first to make Tencel ? Lyocell lf fiber development and promotion to China's home textile market, one of the enterprises.

All along, the golden sun attaches great importance to Tiansi ? According to Yuan Hongxing, executive director of golden sun Textile Technology Co., Ltd., the R & D and investment of Lyocell fiber related products, from the perspective of user experience, Tencel ? The silkiness and softness of Lyocell lf fiber greatly improves the comfort of the product. It is comparable to silk in silk smoothness, and is far higher than silk in terms of convenience, easy protection and cost performance. In addition, compared with ordinary Lyocell fiber, lf fiber has strong product preservation property, which can effectively solve the practical needs of home textile products in terms of silkiness, wear resistance and pilling resistance.

Yuan Hongxing, executive director of golden sun Textile Technology Co., Ltd

Nowadays, golden sun has carried out comprehensive development in the aspects of piece set fabric and quilt core fabric ? The application of Lyocell lf fiber has occupied the Tencel ? More than 90% of the products made of fiber, especially for selected Tencel ? Fiber's super series, hundred thread zhensi, Tencel ? The splendid series of LF fiber have achieved good market effect. The stable product quality brought by high-quality fiber has also accumulated the industry reputation for golden sun, and contributed to the corporate image of golden sun gold.

During the epidemic period, golden sun adjusted itself in time and made rapid response. On the one hand, it promoted online new marketing together with downstream brand customers, on the other hand, it cooperated with upstream industrial chain to focus on developing new home textile products, and actively responded to market changes.

According to reports, in order to boost the rapid recovery of the industry, Lanjing group also made a rapid response to understand the current needs of customers, strengthen close cooperation with key customers, and coordinate the innovation and development of the industrial chain.

In the future, Lanjing group will firmly adhere to the concept of sustainable development, join hands with the upstream and downstream partners of China's textile industry chain to bring more innovative, environmentally friendly and fashionable green products to consumers, and inject new momentum into China's home textile fashion industry.

On the "technology cutting edge" plate of the same period forum held tomorrow morning (August 25), Lanjing home textile team will also be held in 3m12 forum area“ TENCEL ? Application and brand service of Lyocell lf fiber in home textile field. Welcome to stop to listen and learn more about Tencel ? Lyocell lf fiber.