Behind "Revenge Consumption" Of "800": Blockbusters Produced By Listed Companies Will Be Released

"Eight hundred" has become the highest box office movie of this year, and has driven the national one-day box office to break 100 million again after 221 days. The "retaliatory consumption" in the cinema has been focused by the A-share market for a time.

However, as the main producer of "eight hundred", Huayi Brothers (300027. SZ), as the main producer, was still secretive about the profit situation.

"The company's investment in" 800 "and the proportion of its accounts are trade secrets." The staff of Huayi Brothers replied to the reporter of the 21st century economic report on the afternoon of August 24.

With "800" gaining enough attention and the share prices of film and television listed companies are strengthening, research papers recently released by several securities companies all said that this largely reflects the urgent need to release the audience's demand for watching high-quality films in cinemas after half a year's silence. Therefore, "revenge consumption" in the film sector is expected to continue to appear in the National Day archives.

Withdraw the files and compete for the National Day archives

With the demonstration effect of "800", more "overstocked" films in the first half of the year have also received high attention.

"In addition to the already disclosed definitive films, we recently scheduled" my girlfriend is a robot "to be released on September 11 Light media (300251. SZ) on the afternoon of August 24 to the 21st century economic report reporter said, "the film's fixed file release, to the relevant departments after the audit to obtain all kinds of permits, not when you want to go on."

It is worth noting that light media is still a participant in "800", but the above-mentioned relevant people of light media also said that the proportion of investment in "800" cannot be disclosed, "if the box office reaches a certain scale, it will disclose a box office and income range announcement."

According to the semi annual report, among the largest private media and entertainment groups in China, the light media will be released in the second half of the year with "buckwheat growing crazily" and "Jiang Ziya", which will be released in the second half of the year.

"Jiang Ziya" and the film "winning the championship" starring Gong Li and Huang Bo, and the gift film "I and my hometown" have been determined to file for the national day, while "buckwheat growing crazily" is on the Double Seventh Festival.

According to the latest research report of Guoxin Securities, relying on the reputation of "the Devil boy of Nezha" coming into the world, light media's high-profile animation film "Jiang Ziya" is expected to become a national day hit.

According to public information, the box office of Nezha's demon boy has reached 5.07 billion yuan, which is a dark horse in the film of 2019, setting many historical records.

"The birth of Nezha's Devil boy" is more invested than "Jiang Ziya", and people's expectation of "Jiang Ziya" is also relatively high. However, it does not mean that the box office of "Nezha's demon child" has reached 5 billion yuan, and Jiang Ziya will also run for 5 billion yuan. " The above light media sources said.

"Winning the championship" is a popular film in the National Day 2020 after Jiang Ziya, and these two films, like "Chinatown detective 3" and "lost mother", are withdrawn from the archives this Spring Festival, and these four films are also the main force to compete for the box office of the Spring Festival.

According to the previous data of cat's eye professional edition, as of the withdrawal of the archives, the pre-sale of 468 million tickets in Spring Festival stalls was 260 million yuan, followed by "lost mother" and "Jiang Ziya". But "lost mother" was broadcast online during the Spring Festival.

It can be seen from the inquiry that "winning the championship", "Chinatown detective 3" and "the lost mother" are all films produced by Chinese film (600977. SH), and Wanda film (002739. SZ) has also participated in the production of "Chinatown detective 3".

Regular reports show that films produced by Chinese films have performed well before. The box office of wandering earth, which is invested and produced by Chinese films, will reach 4.68 billion yuan in 2019.

"Box office doesn't mean the income of the whole movie. The income from copyright, derivatives, advertising, etc. is also very important." The above light media related people think.

Focus or produce a collision

As the Spring Festival withdrawal films will focus on competing for National Day archives, the degree of white hot can be imagined.

However, in addition to the accumulation of high-quality films caused by the epidemic in the first half of the year, films released in the second half of the year are still pouring out. Only the half yearly report of Huace film and television (300133. SZ) disclosed that its main investment and controlled distribution of "I want to be with you", "the year of the dog", the "anti-corruption storm 5" invested and jointly issued, and the "detective war" invested and controlled by it were all scheduled for the second half of the year It's on.

The staff of Huayi Brothers also told the 21st century economic report that its production of "order to serve the gods" has released the poster of the movie preview, which is scheduled to be released in 2020.

In fact, the poor operation of the film industry related enterprises in the first half of the year really needs to recover the losses. Public data show that in the first half of 2020, affected by the epidemic situation of Xinguan, the box office of the whole country is only 2.241 billion yuan, and the number of film viewers is 60.06 million, a decrease of more than 92% over the same period of last year.

"No one can say whether it can be made up in the second half of the year, because the film is a cultural aspect, and the level of everyone's need for the film will determine the box office result of the film, so it's not very good to predict." The light media related personage said to the reporter of the 21st century economic report, "but the concentrated release in the second half of the year will definitely promote the performance."

Guoxin Securities research paper therefore believes that with the gradual start-up of cinemas, the number and quality of new films are significantly improved, and the film industry is expected to enter the stage of positive resonance between box office and new film supply, accelerating the recovery progress of the industry.

However, the backlog of high-quality films in the first half of the year will be released in large numbers. Is it possible to disperse the box office?

"It is true that there is no other film to compete with 800 for the time being. However, if other films with good performance collide with it at ordinary times, the box office performance of 800 may be affected." The above-mentioned people related to the light media believe that "there will certainly be losses in film investment, but it will have little impact on us, because there are other films that can balance these risks. Unlike small companies with only one or two projects, this is enough to determine their life and death."

The source said that although there is a general judgment for investing in a film, the result is affected by too many factors, "other films in the same period and the choices of audiences under the circumstances at that time have a direct impact.".

Therefore, Everbright Securities research paper directly pointed out that under the impact of the epidemic situation, the concentration of film industry will be increased after the production capacity of the film industry has been cleared up, which are all factors beneficial to the top enterprises.

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