China International Home Textiles And Accessories Expo 2020 Opens

August 24, 9 a.m., National Convention and Exhibition Center (Shanghai). China Textile & Accessories 2020 International Fair opens. At the scene, the crowd was surging. "Finally wait for you", let the strength of expectation and cohesion convey the industry's indomitable confidence!

As one of the 115 key brand exhibitions guided and supported by the Ministry of Commerce, this exhibition is guided by China Textile Industry Federation, CO hosted by China Household Textile Industry Association, China Council for the promotion of international trade, Frankfurt Exhibition (Hong Kong) Co., Ltd., and undertaken by Beijing Youshang international home textile exhibition Co., Ltd. and Frankfurt Exhibition (Hong Kong) Co., Ltd Do.

On the first day of the opening ceremony, Gao Yong, Secretary General of China Textile Industry Federation, sun Ruizhe, former president Wang Tiankai, former vice presidents Xu Kunyuan and Yang Donghui, vice presidents Xu Yingxin and Yang Zhaohua, executive vice president Liang Pengcheng of textile industry branch of China Council for the promotion of international trade, vice presidents Zhu Xiaohong, Wei Qixiong and Wang Yi, vice presidents of China Home Textile Association, Wu Yongxi, secretary general, and other relevant departments Leaders from different industries visited the exhibition for the first time.

This year, the exhibition covers an area of 100000 square meters, with nearly 1000 participating enterprises, occupying the four major exhibition halls of the National Convention and Exhibition Center (Shanghai), namely: Hall 3 (home life hall), hall 4.1 (international brand / boutique cloth art museum), hall 5.1 (brand soft clothing Museum), and hall 6.1 (sofa cloth art museum).

As the most influential Home Textile Fair in the industry, this exhibition has attracted most of the outstanding enterprises in the industry to actively participate in the exhibition and show their new products for the first time. During the visit, sun Ruizhe focused on the production and operation of the enterprise. Most enterprises said that since May and June, as the domestic epidemic situation stabilized and the global consumer market gradually recovered, the production and operation of enterprises gradually improved, and the order volume increased sharply. Some enterprises even scheduled their orders to the end of the year. And it is expected that the market demand for home textile products will continue to expand in the first half of next year.

Sun Ruizhe encouraged home textile enterprises to seize the opportunity, innovate research and development, focus on the changes of home textile market in the post epidemic era, and produce products that meet the needs of consumers.

Many exhibitors will take this home textile exhibition as a platform for the first launch of new products. At the exhibition, Lanjing focused on launching Tencel ? Lyocell lf fiber can be widely used in the whole household concept series, including bed sheet, quilt cover, towel, bathrobe and other products. Vosges group, together with its two domestic brands, vosge and Jieyu, presented a series of home textile products, such as new Guochao, new luxury and new classic, as well as Jieyu 6A series of environmental protection and antibacterial towel. This year, we will focus on the domestic market of home furnishing and home furnishing products. Sanli towel launched a series of organic cotton products, the series of products do not carry out any post dyeing treatment, all colors are from the color of cotton itself, repeated washing will not fade, floating color. In addition, Donglong, meimian, Yueda, Luolai life, Yantai North, South bedding and other enterprises have also brought many new products.

During the visit, the leading guests repeatedly praised the new design, new technology, new concept emerging in the exhibition. Yang stressed that from these new products, we can see that the home textile enterprises are constantly exploring the way out, strengthening the research and development of new products and innovative design capabilities, and increasing research and development investment. All these provide a good foundation for the smooth holding of this year's exhibition.

In addition to continuous innovation in product design, Wal Mart, jingzhiwei, Ainuo textile, Sihua cloth art, Dongli and other enterprises also constantly upgrade and innovate in product display. Wang Tiankai said that from the annual home textile exhibition, we can see the changes of enterprises in the industry. For example, fabric enterprises from the initial focus on how to do a piece of cloth to now strengthen the improvement of product display effect, pay attention to re channel mode development, so that the whole industry can really move towards high-quality development.

This year, the delegation from Gaoyang, Tongzhou, and Haizhou, respectively, attracted 12 representatives from home and abroad.

At the exhibition site, leading guests and his party participated in the promotion conference of Jiangsu Nantong International Home Textile Industrial Park (Nantong International Home Textile Trade City). Haimen Dieshiqiao market and TongZhou Zhihao market merged, and Jiangsu Nantong International Industrial Park came into being.

In the Zhenze exhibition area, the leading guests pressed the start button for the "5th Zhenze silk Cup China silk Home Textiles Creative Design Competition".

Gao Yong, Xu Kunyuan and Xu Yingxin paid special attention to museum 5.1 and hall 6.1.

5.1 hall is mainly composed of exhibitors such as sand publishing, curtain cloth art, carpet, etc. the leaders first visited Novartis, OTE & Uhome, Dongli technology, waltai and other booths. The products of these brands are positioned at the middle and high end, and have a layout in the domestic and foreign markets.

Gao Yong mainly inquired about the production process, design features, domestic and foreign market situation of the enterprise. The head of Novartis booth said that in the first half of this year, the export sales had been affected to some extent, and the order had been improved in the past two months. At present, the order was stable. The head of Dongli technology booth said that the company's export business was relatively stable, the current situation of products exported to Russia was more optimistic, and there were more orders for exporting to the United States, etc.

Gao Yong and his party also visited the designer fabric recommendation area, Keqiao exhibition group, as well as the exhibition booths of Maya cloth industry, innoway, Kimberly, eco textile, Hexin, yuanzhicheng, Lihua home furnishings and medens. Gao Yong affirmed the product technology and market scale of the enterprise, encouraged the enterprise to actively integrate resources, continue to carry out design innovation and industrial upgrading, and constantly enhance the competitiveness of the enterprise. At the same time, he encouraged enterprises to maintain a positive attitude in difficult times.

Later, Gao Yong and his party went to hall 6.1, where the main categories were sand release and curtain cloth art. Gao Yong and his party visited the exhibition booths of fimos, Easton, Feifan, Eurasia cloth industry, mightier and Denise.

After learning that the export business of fimos and other brands has been gradually restored, and Easton maintains a high level of technology and design, and still carries out fine grinding of products, Gao Yong said that home textile enterprises should actively create high cost-effective and innovative products, enhance the ability to resist pressure, and maintain a good momentum of development.

Six interior designers and six brand cloth dealers

Carry out the soft installation to the end

As a heavyweight event on the first day of the exhibition, the virtual space design exhibition of designer x brand cloth artists in coordinate national convention and Exhibition Center (Shanghai) 4.1c39 & 5.1c32 has become a highlight and flow pool of this activity.

This is the first time that Shen Lei, a well-known interior designer in China, and his five friends (Chen Bin, Wu Bin, mengye, Jixi and Xie Ke) have joined hands with six major brands of cloth art dealers at home and abroad before the exhibition to carry out soft clothing to the end.

The forum attracted the live broadcast of Netease home, Sina home and jiane.com, and hundreds of thousands of people gathered on the live broadcast platform.

Dual wheel drive online and offline

Intertextile home textile exhibition helps you expand your territory

In this year's exhibition, the organizers actively promote the integration of online and offline development, continuously deepen the digital function of the exhibition through the exhibition applet and other online tools, and help the industry to develop online with the dual wheel driving mode of online exhibition and offline exhibition, and help exhibitors broaden channels and capture more and more business opportunities.

Through the online small program platform of home textile exhibition, many home textile store operators, agents, franchisees and other groups search the corresponding keywords according to the purchase demand, and realize the precise matching between the supply side and the demand side with the 24-hour online household products, curtain cloth, sofa cloth and other businesses. Through the docking visit to the exhibition site, we have established a flexible and fast quality supply chain system for the brand, and found a strong resource support.

Joint efforts

"World factory" project should come

At the exhibition, the home textile world factory project jointly built by China Home Textile Association and tmall was officially launched. The project aims to build an advantageous platform for c2m industry, graft resources, improve the collaborative efficiency of the industrial chain, lay a foundation for digital development in the era of IOT, help foreign trade enterprises develop domestic market and accelerate integration into "internal circulation".

Digital upgrading of home textile industry

It has come

In recent years, with the enhancement of e-commerce level, more and more enterprises have developed rapidly in the field of e-commerce. Enterprises have transformed from traditional order selection to more efficient digital production and operation.

At the 2020 China international home textile exhibition, tmall once again held a summit forum with China Household Textile Industry Association and industry leading enterprises to deeply discuss the digital upgrading of home textile industry. Through tmall big data, focusing on consumer demand, and with the help of data empowerment, it can enhance the ability of brand consumer insight and goods supply, and accelerate the matching of "people", "goods" and "market" of enterprises. With the completion of digital upgrading of more brands, more digital, efficient and consumer demand-oriented industrial upgrading has come.

Upgrade "generation Z @ player's home"

Share live broadcast with constant surprise

At present, "live selling" is closing the distance between enterprises and consumers with a new consumption mode. At the autumn and winter home textile exhibition in 2019, "generation Z @ player's home" webcast activity has initially shown the new perspective and style brought by the live webcast.

This year, the "generation Z @ player's home" has been upgraded. It has two live broadcasting rooms of 100 square meters to create a shared live broadcasting area. On the basis of online upward and offline drainage, it is also to expand new online channels and open a new perspective for exhibitors.

New products, new trends and new concepts

Let's look at the "cutting edge of technology"

At the 2020 China International Home Textiles and Accessories Expo, a three-day "technology frontier" forum was solemnly held. This plate has always been an important platform for service exhibitors to exchange and help the development of the industry. Today, a number of leading domestic textile and upstream and downstream enterprises are invited to participate in the forum to discuss how to integrate new equipment, new technology, new materials and new design New services are put into the field of home textile, so that the upstream and downstream of the industrial chain can strengthen cooperation and jointly develop new products that are more suitable for market development and meet consumer demand.