How To Open A New Way Of Profit Growth? Leaders Of Three Textile Enterprises Talk About Development Strategy In Post Epidemic Era

At present, China has entered the stage of normalization of epidemic prevention and control, and the textile market is also gradually warming up. Although many spinning enterprises are facing the crisis of stopping production and closing down in the first half of 2020, some enterprises still have enough confidence in their future development. How to stand firm in the depressed market and open the "new method" of profit growth? Recently, the leaders of Wuxi Yimian, Wugang Yinlong and Zhongtai textile shared their development strategies.

Zhou Yejun, chairman of Wuxi Yimian Textile Group Co., Ltd

Yarn products are favored by customers

Wuxi Yimian is a century old enterprise, based on high-end, relying on quality to win. This year, enterprises mainly promote green products, modal, Tencel, Lyocell series yarn is widely welcomed by customers, the volume of goods is increasing. In the past, there were more two-component yarn products. This year, there are rich varieties of products with their own characteristics. There are many multi-component products produced, such as polyester, cotton, hemp and Lyocell blended yarn, which are widely welcomed by customers all over the country.

Classic products pure cotton high count yarn, such as 300s, 250s, 200s and other perennial yarn varieties, in addition to supporting the production of high count shirt fabrics, it has also been mainly used in home textile series in recent two years to supply foreign luxury brands and domestic high-end home textile brands.

Some products were originally planned to cooperate with international brands for comprehensive promotion this year, but they had to be postponed due to the epidemic situation. The new crown pneumonia epidemic has affected the global textile industry, and we can not be alone. But in the face of difficulties, we timely adjust: first, in terms of product structure, we produce multi-component yarn and other special products; second, we adjust the market, and shift the focus of sales from foreign countries to China; third, we do a good job in docking with terminal brands. Through the implementation of a series of measures, we are full of confidence in the late development of the enterprise. The impact of the epidemic situation is not only a challenge but also an opportunity, prompting Wuxi Yimian to make breakthrough and innovation, and enhance our ability to resist pressure.

Textile enterprises have always given people the impression of "thousands of people's yarn and ten thousand people's cloth" in the past. Information construction can help enterprises to improve production management efficiency. Wuxi Yimian also faces some problems in the process of informatization construction, such as how to reduce investment as much as possible to meet the actual demand. Informatization has extended our hands and eyes, and made the places invisible in the past management process more transparent, making the production process more accurate and efficient. Information construction can reduce the labor burden, but it is not enough to carry out information construction alone. We should have intelligent thinking concept, remove invalid labor and improve production efficiency. Over the years, through the intelligent and information construction, Wuxi Yimian's 10000 ingot labor has been reduced year by year, but reducing the labor is not the goal, the key is to improve the management efficiency and service, so as to enhance the competitiveness of the enterprise.

In terms of cotton procurement, the rotation of reserve cotton played a role in balancing cotton prices and meeting demand. In the empty window period before the listing of new cotton, the rotation of reserve cotton not only meets the needs of enterprises, but also balances the fluctuation of cotton price in the market. From the perspective of enterprises, the rotation of reserved cotton has become normal, which is conducive to the planned arrangement of cotton demand procurement, and enterprises can purchase according to their needs. We hope that the mechanism can be more perfect and continue to advance.

Zhou Quantao, general manager of Yinlong group, Wugang City, Henan Province

Continuously develop the market to ensure full load production

Yinlong group is the largest private textile enterprise in Henan Province. It needs more than 90000 tons of cotton every year. 80% of the raw materials are Xinjiang cotton and 20% are imported cotton. At present, the production scale is 600000 spindles, the total assets of the enterprise is 3 billion yuan, the enterprise has nearly 3000 employees, and the annual output of high-grade cotton yarn is more than 60000 tons. The group's products are mainly made of high count and high-grade pure cotton compact spinning. The main products are high-end shirt fabric yarn, casual clothing fabric yarn, knitting yarn and high-grade home textile yarn. The products are exported to Jiangsu, Zhejiang, Shandong, Shanghai, Jiangxi, Guangdong and other places.

At present, we have the world's advanced spinning production line and advanced testing equipment. At present, the company is promoting the implementation of the intelligent workshop technology upgrading project, the project investment is 60 million yuan, and the construction period is 2 years. It is estimated that 10 million yuan of new sales revenue will be generated after all the products are put into operation, and the production efficiency is expected to be increased by 10%.

Production scale and output determine that the group must have a large number of production raw materials and packaging supplies in time every day. After the outbreak of the epidemic, enterprises are facing the crisis of shortage of raw materials. The government has opened a green channel for our company to solve the problems of raw materials, packaging materials supply and product transportation, so as to effectively help enterprises ensure the benign operation of the upstream and downstream supply chain.

In the context of government support, we have resisted the impact of the epidemic with the emphasis on product quality and R & D. In the case of relatively low operating rate of the industry, we continue to explore the market, through the adjustment of product structure, to ensure full load production, to ensure that the income of employees does not decrease. At present, the company is still actively recruiting new employees. On the whole, because of the rich types of products and long-term cooperation suppliers, the epidemic situation has not had a great impact on our enterprise production, but has a greater impact on textile enterprises which mainly produce high count yarn export orders.

Deputy general manager of China Textile Group

Improve product production line and supply raw materials

In addition to the annual production of 60 million tons of Siro and s compact yarns, the production of Siro and s compact yarns in Xinjiang will be mainly produced in this year. I thought that Xinjiang's raw materials are single, so we may not be able to make high count yarn, but through our efforts and continuous improvement of quality, we can achieve Siro compact spinning of 60s, 80s and 110s. In addition, we are also working with downstream enterprises to develop and produce some environmentally friendly and antibacterial yarns, which are being promoted.

Although Zhongtai group focuses on raw materials and mainly produces viscose yarn, it also makes efforts in other fields and is committed to providing raw materials for downstream textile and garment enterprises in Xinjiang. In Xinjiang, only 120 million tons of cotton yarn will be put into production in Xinjiang. Therefore, the production of viscose yarn in Xinjiang will be more limited because of its application in the textile industry.

Xinjiang is located in the core area of the belt and road. Many of our staple fiber and yarn products are transported to Central Asia and Europe. There are special trains between China and Europe, which can reach customers in various countries directly.

The sudden outbreak of new crown pneumonia has depressed the downstream demand, causing problems in production and marketing. However, through product development and docking with downstream customers, our products have achieved a 100% production and sales rate since April.

For the downstream customers whose fabric backlog is caused by the cancellation of foreign orders, we also help them digest the fabrics, try to transfer foreign trade to domestic demand, and help customers solve their problems. For the future, our enterprises are full of confidence, the current domestic textile market demand is recovering, Sino Thai products can not only continue to do a good job in production and marketing, but also can continue to rebound in terms of profits.