Tour Of Dalang Wool Weaving Enterprises: Shengda Textile Rapidly Connects With E-Commerce Market Based On Large Spot Color Yarn Supermarket
? ? Shengda textile It is mainly specialized in making cheese colored yarn "Spot supermarket ”To be supplied to wool mills in cheese colored yarn. The products and research products are based on the demand of Dalang wool market to develop wool.
In the interview with Chairman Lu Shengda, we are mainly in the market. Now the wool industry is also upgrading, starting to develop in groups of 6.0 and 7.0, turning to e-commerce and live broadcasting. At present, Shengda textile's main products are developed for these e-commerce products. "
E-commerce is the direct result of the maturity of the Internet, and it is also the new development direction of marketing of enterprises. Especially the huge impact of the epidemic on the market, e-commerce has gradually become the survival and development of many enterprises rely on. At the same time, with the continuous development of the integration of e-commerce and wool industry, the demand for spot goods in the wool market is also higher, and wool weaving factories need to supply more quickly.
Shengda textile Taking advantage of its own advantages of full color, sufficient inventory and quick response, it can meet the rapid response requirements of enterprises by integrating spot supply with e-commerce market. "As long as our products have color cards, we have more than 95% of them in stock," Lu said. There are more colors and specifications. " Shengda textile relies on large-scale warehouse base to stock a large number of spot goods, so that customers can quickly respond to the delivery time of e-commerce, reduce the inventory pressure of customers, provide existing guarantee for the e-commerce development of Dalang wool weaving enterprises, and promote the further integration and development of Dalang wool textile industry and e-commerce.
In order to innovate and develop traditional industries, we should not only grasp the advantages of product quality, but also break through the limitations of traditional models. Shengda textile clearly sees this point. In the last year, we devoted ourselves to the development of our own ERP management system, and upgraded the sales department, production department, software and hardware. Through the management and statistics of every customer and every order, the whole process of ordering, shipping, goods replenishment and extraction is managed and counted. The whole process tracking service of sales status is realized, and the adaptability to the market is improved. The inherent mode is formed by quick response to demand, timely delivery and good service. "The next development of this software will also follow up the push, mainly to provide convenient services for customers in wool weaving factories."
Mr. LV said that he hopes to build a complete supply chain in the future and further strengthen and optimize the sales end through Internet means such as app.
Shengda Textile Co., Ltd. was founded in 2010, and now it is just 10 years old. On the next development of the enterprise, general manager LV has already made a good consideration.
"We're going to move on now, considering that we can set points. Every city, as long as there are wool weaving, ribbon, these accessories, used in our products, we will go to those places to open service stations In the face of the future development of the enterprise, LV canjin hopes to set up a service station specialized in marketing Shengda colored yarn procurement, take Dalang as the center, establish the service network of national knitting cluster, let Shengda brand go to the demand market of all parts of the country, and then let the people in need directly consult the service station. Some customers can not solve small problems, Shengda textile will directly Go to the corresponding training, let the salesman go to the corresponding docking, provide thoughtful service, adhere to the brand spirit of "responsibility", and strengthen the brand image of "customer first, quality first".
As for the site selection of the office building, LV canjin frankly said that the main consideration for entering the textile world was the future development. Because the textile world as a mature industrial park, this place also has a significant representative, but also a mature market. Considering the future development, we still need to find a point in such industrial park, and then set up this point to the textile world, so that customers can enter the textile world without any effort to find their own enterprises.
According to the characteristics of the existing products, Mr. Lu has formed a "buy colored yarn, find Shengda, have many varieties and complete colors." This is the most direct form of Shengda all the time, and has formed its own unique representative slogan. To maximize the landmark value of the textile world, let this slogan spread more widely.
As soon as we enter the textile world, we can see the slogan of Shengda textile posted on the top of the external wall of the office building.
Shengda textile According to the requirements of Dalang wool weaving and the rapid response of the current network live broadcast, we will win the recognition and development of the market with the advantages of complete categories and many colors.
In view of the market constantly improve themselves, give play to their own advantages, improve the adaptability of enterprises to market dynamics, meet the market demand with a more active image, promote development with quantity, and shape the brand.
Source: provided by Zhong Jinfa
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