Catman Underwear 5-Year Strategy Release And Super Explosive Marketing Conference Successfully Held

On August 28, 2020, "Cat man's five year strategy release and super explosive marketing conference" In Wuhan, Hubei Province, liantou Peninsula Hotel opened grandly.

The theme of the conference is Burning, now 》 Mr. you Lin, chairman of the Maoren group, briefly reviewed the development of Maoren, and released the strategic plan for the next five years and the "light burning clothes" of S-class explosives in 2020 Cat man brand A new starting point of torch burning.

Chairman Youlin stressed that the catman brand should be remolded as "young and crazy", instead of thinking about today's market with yesterday's thinking, where the young people are, the cat man will be. Cat man will provide the best "light sports underwear" for the future younger market, and the product line will be the main battlefield of cat man. Adhering to the brand belief of being moved and only making high-quality and good price explosive products, Maoren released the "light burning clothes" of S-class explosive products in 2020, and announced that the "light burning clothes" of Maoren won the title of selected products in the investigation of China's north and south poles.

China Polar Research Center inspected the cat man group and conducted a comprehensive test on the related products, and determined that the cat man light clothing met the "polar standard". Since August 2020, China's South (North) pole stations and research vessels have fully used cat man light clothing products. Chen Nan, director of the China Polar Research Center, presented certificates to the cat man and exchanged gifts with Mr. you Lin, chairman of the cat man.

At the meeting, Mr. Sun Chang, vice president of Maoren group, shared the planning and R & D process of Maoren 2020 S-class explosive products. In order to achieve a high level of light, soft and warm effect, fabric research and development pay more attention to fiber fineness, characteristics and function. In order to make a good product speak, the heating index of warm clothes, 30 times of washing test, international 3A antibacterial and other values have reached high standards. Mr. Sun Chang also introduced that the big data of cat man is upgrading and reconstructing the "people's and goods yard" to comprehensively help light burning clothes detonate the market.

In the signing of strategic project cooperation, cat man has signed strategic cooperation agreements with entertainment box and patergayi integrated creative institutions. In line with the highly consistent brand concept and cultural identity, all parties will assist cat man to make substantial breakthroughs in brand upgrading and omni channel marketing.

Baidejia Yidu Xianghui, chairman of the board of directors, announced the overall marketing plan of Maoren light burning clothing, and introduced in detail the plan of Maoren brand igniting the market. The brand reconstruction of catman will occupy the minds of young audience with community marketing and scene marketing, and create S-class blockbusters by means of link marketing and increasing hackers. With brand-new brand upgrading, Maoren enters the market strongly, directly targets the consumer target groups, efficiently completes the process of planting grass and harvesting products, shortens the marketing link, and achieves high conversion, which enables the partners on the meeting site to see the scientific and effective implementation plan of Maoren brand reconstruction.

With mature Omni channel planning, tmall, Jingdong, pinduoduo, shuoyin, vipshop and Yunji are in control. Nearly 2000 offline terminals across the country are making efforts, and the global marketing of Maoren popular products is ready. The agents and retailers attending the meeting immediately signed an order for 2.2 million sets and 4.4 million pieces of S-class explosives, and the trend of light burning clothes exploding in autumn and winter is on the horizon.

Mr. Zhou Mi, vice president of cat man group, released the "burning" plan of cat man in 2020, which covers all star plan of cat man, super anchor plan of cat man, and "flying chain" plan of Haowu, "Wang fried group" Resources will continue to release catman brand potential energy. In the era of blockbuster being king, whether or not to successfully build a blockbuster has become a key factor in the success or failure of the brand. Mr. Zhou Mi interpreted the cat man top hero list in detail and shared the experience of successful cases with more cooperative businesses.

At the meeting, 23 cooperative businesses participated in the S-class explosive product plan of cat man, and became members of the cat man explosive think tank. They won the wisdom trust medal from the cat man group.

Mr. Li Jianhua, general manager of the franchise business department of Maoren group, introduced the national channel layout of catman in the speech of "you, me and cat man". In the next five years, catman's whole offline categories will rely on the mature supply chain system and develop in an all-round way. In the five years, the purchase amount will exceed 10 billion yuan, and support 2-3 supply chains of 100 million yuan for each category. Li Jianhua, general manager, put forward the need of big alliance of explosive products Strong recognition and Differentiation Let the good products speak for themselves, and attract the stores with high quality and good price.

In the next five years, the cat man physical stores will be fully intelligent, so that the store online, shopping guide online, customers online, business online. Finally, general manager Li Jianhua invited more like-minded partners to join the cat man on behalf of cat man, so as to realize the future of you, me and cat man!

Mr. Wang Xingsheng, general manager of retail chain business department of Maoren group, also shared with the guests his thoughts on the future of retail entities under the new economy, and analyzed the future status and development of offline stores in China after the epidemic. At the same time, it released the quantitative index of 5 billion Gmv of Maoren offline retail chain stores in five years, and put forward the strategic direction of becoming the first underwear store in China High quality, high appearance and high flow and High return Four high requirements. Maoren will transform the sales of physical stores and realize the future of Maoren's new retail with new technology and new thinking. It will return to the commercial essence with the idea of younger brand image, differentiated competition strategy and firm Internet playing method, so as to serve consumers more efficiently.

After more than 5 years of sales opportunities, the clothing manufacturers can realize the high matching of the clothing sales with the traditional clothing selection platform in the past 5 years. Next, with the vigorous development of pinduoduo, cloud gathering and AI inventory platforms, as well as the comprehensive opening up of various social platforms such as Shuo Yin and Kuai Shou, cat man will quickly achieve impressive results on the new track.

Cat man, burn now. The five-year strategy of cat man and the release of S-class explosive products have made the partners inside and outside the industry feel the confidence and determination to rebuild the brand of cat man. The new cat man will achieve a new goal of 10 billion yuan on the new track under the new opportunity