New York Fashion Week Changes The Fashion Industry

New York governor Andrew Cuomo announced on Tuesday (August 25) that 2021 New York Spring Summer Fashion Week will be held from September 13 to 17. Both offline and online fashion shows will be included. The main venue of offline fashion shows will still be held in spring studios. Online fashion shows will be released on the new digital platform runway360 launched by the American Institute of fashion designers. Meanwhile, the official website of New York Fashion Week (NYFW. Com) will be broadcast live.

Cuomo said the fashion week will implement strict preventive measures, including: the number of outdoor activities will be limited to 50 people; the capacity of the indoor show will be limited to 50% and no spectators are allowed to attend; all personnel participating in the New York Fashion Week will be required to carry out temperature detection at the entrance and always wear masks.

According to past data, New York Fashion Week generates nearly $900 million in business income for New York every year, of which tourists spend more than $500 million, which has always been an important source of income for New York City. Although the number of New York Fashion Week events will be relatively reduced this year, it is an example of the gradual reopening of New York after weeks of controlling the spread of the epidemic.

"New York is the fashion capital of the world, and New York Fashion Week demonstrates the city's unparalleled creativity," Cuomo said in a statement. After the outbreak of the New York epidemic, many activities were forced to be cancelled or postponed. Although the epidemic has not yet ended, we are very happy to support img, the organizer of New York Fashion Week, to promote the New York Fashion week together with the New York Center for epidemic prevention and control in strict compliance with the national public health guidelines. "

Leslie Russo, executive vice president of fashion cooperation and marketing at img, said: "the past six months have been very difficult for the New York fashion industry, and we are proud to provide a solution for designers, models, stylists, hairstylists, photographers, production teams and many professionals."

IMG is the organizer of the New York Fashion week. In addition to launching fashion shows, IMG will plan and host other cultural activities, such as online talks and other fashion activities.

69 brands participated in the New York Fashion week. The opening show was Jason Wu, a Chinese American designer. Tom Ford, the current president of the American Fashion Designers Association, concluded the show.

It is worth mentioning that according to the official schedule released at present, 10 Chinese / Chinese designer brands will participate in the New York Fashion Week, namely: Jason Wu (Wu Jigang), snow Xue Gao (Gao Xue), pH5 (Wei Lin & Mijia Zhang), private policy (Li Haoran & qu Siying), Anna Sui (ANNA SUI), Ka wa key (Zou Jiahua & Jarno leptanen), chocheng (CHO CHO) Cheng), Kim Shui (Kim), sandy Liang (Sandy Liang), Victor Li (Victor Li), Claudia Li (Li Yunmeng).

New brands participating in New York Fashion week for the first time include aknvas, Anne Klein, Colleen Allen, dur Doux, Duncan, Frederick Anderson, fr è re, imagination of Christ, oak & acorn, theophilio, venicew, wiederhoeft and wolk Morais.

In addition, the New York Men's wear week will officially return, with 10 men's wear designers participating, including Chinese designer brand Kawa key (Zou Jiahua & Jarno leptanen), as well as David Hart and Timo Weiland.

It is worth noting that the old faces of New York Fashion Week such as Michael kors, Proenza Schouler, Brandon Maxwell, Tory Burch and prabal Gurung have initially decided to postpone the show to October or beyond, while Marc Jacobs has decided to give up the spring 2021 collection.

Several brands of this New York Fashion Week will display their clothing online, that is, using the digital platform runway360 created by CFDA. This platform allows brands to control their own exhibition time and exhibition form, and allows brands to conduct digital links with media, consumers and retailers who cannot attend in person. (for more information on the digital platform runway360, see: the American Fashion Designers Association launched the digital platform runway360, which will be released at New York Fashion Week in September.)

Steven Kolb, CFDA president and chief executive officer, said: "the new crown epidemic has subverted the global fashion industry, especially in New York. Fashion week is a key link for brands to connect with the media, retailers and consumers, and I'm proud that CFDA is driving the industry by creating runway360.

In addition, we are pleased that 15 new American brands are participating in this new york fashion week, and without runway360, they may not have the opportunity to share their products with global audiences. We are also pleased to show you the virtual fashion experience of Harlem's fashion row and announce the return of New York Men's wear week. In the face of unprecedented challenges and uncertainties in the industry, the American fashion industry has once again united and supported each other. "