Guirenniao Announced A Net Loss Of 161 Million In The Half Year Of 2020

Recently, the sports and leisure brand noble bird released the semi annual report of 2020. The financial report shows that the total business income of * ST noble (noble bird sports) in the first half of the year was 553 million yuan, a decrease of 31.74% compared with the same period of last year; the net loss attributable to shareholders of the listed company was about 161 million yuan, which was increased compared with - 58.371 million yuan in the same period of 2019.

This result is not unrelated to the outbreak of the epidemic. At the same time, fierce market competition and weak expansion of noble bird brand terminal business are also the main influencing factors of revenue decline.

From the perspective of income structure, the revenue of "footwear" accounts for a large proportion of the total revenue, with the revenue of 281 million yuan, accounting for 52.4% of the total revenue, and the gross profit rate of 31.63%; the clothing income is 197 million yuan, with the gross profit rate of 51.31%; and the investment promotion and agency operation income is 49 million yuan.

In terms of sales channels, in the first half of 2020, the online sales revenue of guirenniao was 157 million yuan, accounting for 29.35%; the offline sales was about 379 million yuan, accounting for 70.65%. Online sales revenue is mainly generated by the subsidiary's famous shoe store, while offline sales are mainly generated by the company's independent noble bird brand.

In terms of production and operation, the company's management tried to maintain the stability of production and operation by reducing staff and increasing efficiency, controlling various expenses and increasing fund withdrawal; On the other hand, the company continued to sort out the sales channels, continued to close high loss terminal stores, and sought cooperation from local high-quality dealers to help expand the terminal market. However, the business situation in the first half of the year did not improve substantially.

Up to now, the total assets of guirenniao are about 3.785 billion yuan, down 3.71% compared with the same period of last year; the net assets belonging to shareholders of listed companies are about 319 million yuan, down 34.74% year on year.