"Chasing The Light" Forward, Shining And Upgrading

Five years, Beijing Fashion Week "Pursuit of light" forward, blooming fashion light, transmitting cultural confidence, stimulating fashion consumption potential, enabling Beijing urban renewal. 　　

On September 8, with the theme of "chasing light" Beijing Fashion Week 2020 The press conference was held in longfu cultural center. As 2020 Beijing International Design Week Beijing Fashion Week 2020 is sponsored by Beijing Fashion Textile Industry Association, Beijing fashion Holding Co., Ltd., fashion Beijing magazine, and organized by Beijing Fashion Week Co., Ltd. and Beijing Fashion Capital Culture Communication Co., Ltd. Beijing fashion week, which is committed to "give Chinese brands a chance to grasp the right of fashion discourse", has formed six values of culture, society, communication, commerce, resources and win-win situation. It has constantly empowered the dissemination of Chinese brand culture, enabled the development of fashion and creative industries, and helped the development of capital city and the construction of national cultural center.

This fashion week, with the theme of "chasing light", will be held in Shougang Park, Wangfujing pedestrian street, longfu cultural center, Fangheng fashion center and other capital fashion cultural landmarks from September 15 to 22. More than 80 official activities will be held, bringing together nearly 200 brands at home and abroad, and shining in the form of offline + cloud venue linkage to open the fashion in the post epidemic era Zhou Xin mode.

This year, Beijing fashion week has ushered in a landmark fifth anniversary. It will take culture as the core to lead the new trend of fashion release, and promote the integration and development of fashion industry, cultural ecology, urban construction and value from the mode level to the form level. In April this year, the Beijing municipal government issued the "medium and long term plan for promoting the construction of national cultural center in Beijing (2019-2035)", which pointed out that it was necessary to cultivate new formats such as fashion design, fashion consumption, fashion leisure, fashion exhibition and fashion business district, extend the fashion industry chain, construct the fashion industry ecosystem, run Beijing fashion week and other international brand activities, and lead the development of international design, Continuously enhance Beijing's international influence as a design city. This marks that Beijing fashion week has been officially incorporated into the national cultural center construction plan in the next 15 years.

It is reported that the scale and content of this fashion week will be upgraded comprehensively, especially in fashion release, fashion Beijing Exhibition and week In order to achieve the win-win results of online exhibition, brand sharing, brand sharing, brand sharing, brand sharing, brand sharing, brand sharing, brand sharing, brand sharing, brand sharing, brand sharing, etc.

　　 Wu Li, director of organizing committee of Beijing Fashion Week 2020, President of Beijing Fashion Textile Industry Association, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd.; Gu Weida, deputy secretary of the Party committee and general manager of Beijing fashion Holding Co., Ltd.; Chen Gong, deputy general manager of Beijing Gehua culture development group and deputy director of Beijing International Design Week Organizing Committee Office; Fu Tianxiang, deputy director of the Organizing Committee of Beijing Fashion Week 2020 and deputy general manager of Beijing fashion Holding Co., Ltd., and other leaders attended the press conference. The conference was presided over by Wang Wensheng, deputy director of the Organizing Committee of Beijing Fashion Week 2020 and vice president of Beijing garment and textile industry association.

Deputy director of organizing committee of Beijing Fashion Week 2020

Vice president of Beijing garment and Textile Industry Association

Wang Wensheng

　　 Value innovation enabling City

　　 Deputy general manager of Beijing Gehua Culture Development Group

Beijing International Design Week Organizing Committee Office Vice President let

Chen Gong

As a highlight of the cultural characteristics of the capital and the development achievements of Beijing fashion industry, Beijing fashion week has experienced five years of tempering, with the scale, content quality and internationalization increasing year by year. Through the linkage of new fashion landmark and normal landmark every year, Beijing Fashion Week arouses more in-depth integration of participating brands, designers and capital city culture, and constructs a city fashion industry platform in the East, West, north, South, north, South Ecology.

It is reported that the opening ceremony of 2020 Beijing fashion week will be held in the third blast furnace of Shougang park. It will be jointly released by Zhang Kaihui and Zhang Zhaoda, the brands and designers of general new materials and China textile green fiber. It will integrate high-tech ecological fiber with avant-garde fashion design innovation, and display the new concept of integration of fashion, science and technology, industrial culture and architecture. On the opening night, many stars and fashion people will attend the opening red carpet to light up the fashion night in Beijing and convey the positive energy of fashion. Beijing TV news channel will broadcast the grand event live throughout the whole process, and more than 100 media such as Douyin, Tencent video and Sina News will also broadcast and report live all over the world.

As the fashion part of the 7th Wangfujing international brand Festival, the Wangfujing sub venue of Beijing fashion week will be held in the fountain square in front of Wangfujing Department Store on September 16. The Wangfujing landmark show, known as "China's first commercial street", will usher in a fashionable Beijing feast combining cutting-edge creativity and Beijing flavor culture. The opening show will be led by international well-known fashion designer Lawrence Xu, bringing a series of stunning high-end fashion releases. At the same time, there will also be 7-day theme shows such as "cultural tour", "brand name", "intangible cultural heritage light", "design contract" and "national style". The classic national fashion brands such as Xuelian, pure touch and shangjiukai will appear in turn to deeply integrate fashion design with urban culture, landmark elements and popular aesthetics.

At the same time, longfu cultural center, as the featured show of this fashion week, focuses on the cultural characteristics of intangible cultural heritage. Rosew rose Daiwei, idol lady Yueyuan, xiangdaigong, Rechenberg and other brands will bring wonderful traditional crafts and national trend works. It gathers the traditional intangible cultural heritage brands after gorgeous transformation, penetrates the profound brand culture, and highlights the beauty of the collision and integration of traditional culture and fashion design.

　　 Online and offline integration and linkage

　　 Director of organizing committee of Beijing Fashion Week 2020

President of Beijing garment and Textile Industry Association

Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd

Wu Li

Under the background of normalization of epidemic prevention and control, this Beijing Fashion Week bears different meanings, and the theme "chasing light" also means "chasing the light that cuts through the troubled night sky". The full-fledged digital economy is undoubtedly the biggest boost for the fashion industry to face the epidemic. In the post epidemic era, brands should think about how to reshape brand competitiveness with the help of digital capabilities. With the trend of "fashion + offline" fashion week, the fashion week should take on a new trend of "Online + offline".

As the highlight of this fashion Monday, cloud publishing and cloud studio will gather global brands and designers to launch fashion online trend release by relying on the shaking tone platform. Famous brands such as Pierre Cardin, white-collar workers, Yiwen, Jin Yujie, Pifu and wucaifengma will also participate in the cloud studio to create the concept of unlimited fashion release. In the same period, Beijing Fashion Week 2020 will also launch official small programs, and join hands with all participating brands to present on cloud, providing diversified display and transformation channels for brands.

In addition, the 2020 week up fashion show also launched the "cloud live" and "cloud shopping" mode, inviting well-known fashion bloggers to explore the exhibition and punch in, and to increase online traffic to create the most "in" fashion topic in Beijing. At the same time, the 2020 Fashion Beijing international image exhibition, which is dedicated to discovering outstanding domestic and foreign fashion image creators, young artists and high-quality fashion image works, will also be specially presented online to provide more diversified visual presentation and artistic expression methods for fashion images.

　　 Highlight of big coffee

　　 Deputy director of organizing committee of Beijing Fashion Week 2020

Deputy general manager of Beijing fashion Holding Co., Ltd

Wu Tianxiang

The famous brands such as Xu Xu, Laurence and Liu zhaotao came to the UK from France last year Chen, as well as the participation of famous brands and designers such as white-collar workers, Yiwen, Pierre Cardin, shangjiukai, neiliansheng, jinyujie and other famous brands and designers, as well as the participation of overseas designer brands such as Colombia and Denmark, all witnessed the growing influence of Beijing fashion week and the transformation and upgrading of platform output content. At the same time, 2020 Beijing fashion week will create an all-round brand highlight moment, join hands with Chinese brands to unveil the national fashion veil of the new season, witness the new trend style led by local brands, and participate in the grand event with more designers and Chinese brands.

During this fashion week, 2020 Beijing fashion Summit Forum will take "pursuit of light forward: collaborative innovation jointly promote development" as the theme, invite industry, business well-known experts, opinion leaders and other professionals to jointly discuss the new development way of fashion industry through the form of live network cloud enjoyment. The sub forum will cooperate with the United University again to discuss the new theory and practice of fashion brand in digital innovation with the theme of "digital innovation of fashion brand". Beijing fashion week will be committed to giving full play to the function of think tank, contributing frontier ideas to the construction of Beijing Fashion City, and creating a sustainable development ecosystem of Beijing fashion industry.

In addition, this year's Beijing fashion week has more and more high-quality friends. Whether it is commercial real estate, time-honored state-owned enterprise brands, well-known media and fashion platform institutions, its partners are growing exponentially. Beijing fashion week will continue to open its arms with the concept of openness, inclusiveness and cooperation, and jointly build and share the fashion Beijing ecosystem with its partners.

　　 Culture leads flow blessing

　　 Director of Intangible Cultural Heritage Office of China Textile Industry Federation

Deputy director of Information Center Office of China Textile Industry Federation

Lu Yin

In the past five years, Beijing fashion week has formed a platform feature that can not be copied, showing the unique cultural confidence of Fashion Beijing. Today, the national trend has become a new trend. Through a series of performances of intangible cultural heritage elements, Beijing Fashion Week re recognizes the national culture, revitalizes the traditional skills, constructs the recognition of the oriental aesthetics and values of Beijing city and the whole industry, inherits and endows cultural resources with new values from the mode level to the morphological level.

　　 Famous Chinese fashion designer

Bo Tao

With the theme of "making the past serve the present" as the theme, 2020 Fashion Beijing exhibition brings together the theme exhibition of "Raymond's 80th anniversary", such as dense fan, neiliansheng, Rushan, etc., and gathers the gorgeous transformed traditional intangible cultural heritage brands and the design "bigwigs" behind the brands, so as to bring participants more quality design works and aesthetic experience with more value of the times, as well as endow traditional crafts and intangible cultural heritage culture Give the fashion industry a new connotation and vitality.

As the highlight of Beijing fashion week over the years, from September 17 to 21, 2020 week up fashion show will be held in Fangheng fashion center in collaboration with domestic and foreign designer brands and fashion cross-border forces, to create a fashion carnival for the revived capital. During the exhibition period, nearly 20 fashion activities attracted the attention and diversion. During the same period, a fashion Live Room integrating brand communication, new product release, fashion with goods and hot money was built online. Famous hosts of Beijing TV station were invited to live in the studio to open a new fashion live mode of product promotion and goods taking. In addition, fashion talents were linked in the whole line, and online and offline diversification promoted consumption upgrading, which effectively helped The exhibition brand realizes the unity of product and effect.

　 Group photo of guests

Five years is a milestone and a new starting point. From September 15 to 22, 2020 Beijing fashion week is about to open its Fifth Anniversary Fashion Beijing cultural feast. Let's welcome the Beijing fashion week, which is ready for the fifth anniversary, and look forward to a more vigorous future of Beijing fashion industry