Guangdong Fashion Week: Autumn: Honeyed Hanfu · Brand Debut

On the evening of September 10, the first show of honey state Hanfu brand was presented in the event of Guangdong Fashion Week - Autumn 2020. It was interviewed and reported by Tencent video, Youku video, iqiyi, Guangzhou Radio and TV station "very fashionable", and was broadcast live on the douyu direct broadcast platform.

This is also the first press conference of honey state Hanfu brand since its establishment. With the theme of "Han culture and fashion", it shows the unique charm of Han culture. With the interpretation of supermodels, the audience re feels the core concept of honey Hanfu: Inheritance and development of Han culture.

The autumn 2020 series released this time takes fresh style as the main key and personalized products as the principle, and transforms the traditional Chinese culture into fashion cutting-edge clothing as the highest pursuit goal. We are committed to creating Chinese elements fashion cutting-edge products with strong practical wear, rich Chinese culture flavor, exquisite, differentiated and cost-effective for young people with Chinese culture feelings and fashion pursuit.

In the background music with strong Chinese style, the audience follow the steps of the models into the inheritance journey of honey Hanfu, and feel the new spark of the collision between Chinese culture and modern design concept.

In the whole series, it is felt that the Hanfu is not only a dress, but also has a profound cultural heritage, reflecting its aesthetic implication. Hanfu is also an important cultural symbol of our country, which is of great significance to the inheritance of our country.

Honey designers are always in awe and curiosity, never stop, and persevere in the pursuit of unknown Chinese culture and fashion field, in order to bring surprise, comfort and difference to fashion pursuers, and show the beauty of personality and high-level sense of Chinese Han elements.

"Hanmi fashion design award of the year" won by Guangdong organizing committee

[source of friendship reprinted from: Guangdong garment industry association]