Market Status Of Global Footwear Industry In 2019 And Development Prospect Forecast In 2020 (Fig.)

Recently, the annual report of the world footwear industry was published under the leadership of the Portuguese footwear association and coordinated by many organizations. According to statistics, a total of 24.3 billion pairs of shoes were made in the world in 2019, a record high. Since 2010, global footwear production has increased by 21.2%, with an average annual growth rate of 2.2%. In 2019, the growth of footwear industry slowed down, only 0.6% higher than the previous year.

The shoe-making industry is highly concentrated in Asia, and its shoe production accounts for about 90% of the global total. Among them, China's footwear output is 13.475 billion pairs, accounting for 55.5% of the total, which is far higher than other countries. India ranked second, with 2.6 billion pairs of shoes, accounting for 10.7%. Vietnam and Indonesia produced more than 1 billion pairs of shoes, accounting for 5.8% and 5.1% respectively, ranking third and fourth. Brazil, Turkey, Pakistan, Bangladesh, Mexico and Italy entered the top 10, ranking 5-10 in terms of footwear output. ?

In recent years, due to the influence of multiple factors such as the Sino US trade war, Vietnam and Indonesia have benefited a lot from it. The proportion of their footwear production has increased, and Bangladesh has also greatly expanded its footwear production. In addition, Turkey and Pakistan increased the proportion of footwear production, catching up with and surpassing Bangladesh. In the past three years, the proportion of footwear production in China, Brazil, Mexico and Italy has declined, and the proportion of China's footwear production has declined significantly.

Data source: annual report of the world footwear industry, compiled by the China Business Industry Research Institute

In 2019, the total export volume of global footwear continued to grow, reaching a record high, reaching US $146 billion, with a year-on-year increase of 2%. Among them, Asia's footwear exports increased by 2.8%, becoming the main factor driving the growth of global footwear exports. In Europe, the growth rate was only 1.2%, and the growth rate in the rest of the world was lower or even negative.

In terms of specific countries, China is the largest footwear exporter in the world. In 2019, China's footwear export volume reached US $45.049 billion, accounting for 30.9% of the total global footwear export. Due to its large population base, about 70.8% of footwear is exported. India's footwear exports totaled US $2.518 billion, accounting for 1.7% of global footwear exports. India's footwear products are mainly for domestic sales, and only 11% of the shoes are exported. Vietnam and Indonesia accounted for a relatively low proportion of footwear production, 5.8% and 5.1% respectively, but Vietnam was completely used for export. Indonesia and Brazil are mainly for domestic sales. Turkey's footwear production accounted for 2.2%, with exports and domestic sales accounting for half.

Data source: annual report of the world footwear industry, compiled by the China Business Industry Research Institute

In terms of export unit price, the average export price of Italian footwear products is 57 US dollars / pair, ranking first in the world. In China, the average export price of shoes is only 4.72 US dollars / pair. From this point of view, most shoes exported by China are low-grade products. Although the price of its double products increased by 3.29 per cent, it was only the same as that of Turkey. The average export prices of shoes from India and Brazil, the top five countries in the world, are similar, both around us $8 / pair. However, compared with Indonesia and Vietnam, the prices are about 50% lower.

In 2020, the new crown pneumonia epidemic has seriously affected the global economy and the shoe industry, with negative information highlighted. According to the majority of respondents, the footwear industry will be affected by the global shoe industry in 2020 by the number of major shoe industry news released by the group China will plummet by more than 35%.

The world footwear expert group predicts that the global footwear consumption will decrease by 22.5% on average in 2020, including 27% in Europe, 21% in North America and 20% in Asia. In other words, according to the data in the 2019 world footwear Yearbook report, shoe consumption in North America will decrease by 696 million pairs in 2020, 908 million pairs in Europe and 2.4 billion pairs in Asia in 2020. Therefore, the market environment of shoe-making industry is extremely severe, and practitioners are faced with great pressure and challenge to cope with the sudden drop of global market demand for shoes brought by the new crown pneumonia epidemic.