Reporter Observation Huayi'S Choice And The Division Of Film Giants

When Huayi's share price continues to fall, the light is booming.

By the end of September 18, Huayi closed at 5.52 yuan, with a total market value of 15.390 billion yuan, and Guangming closed at 15.44 yuan with a total market value of 45.295 billion yuan. Old peers have opened a distance, although the market value of Huayi once exceeded 80 billion.

But Huayi is more historic for the film industry. This is the first domestic listed film company. In the non-standard industry, it brings the concepts of audit, scale and long chain. It turns out that film companies can also become carriers of industrialization.

Wang Zhongjun, the founder of Huayi, was a scout before. Later, he studied abroad and returned home to do advertising. He became a monk in the middle of the road.

Wang Zhongjun, who was a monk in the middle of the road, met Feng Xiaogang, who was also a semi Buddhist. He made a spark and brought "the best partner" to the film industry. At the heart of the matter is that non professional classes bring respect for business, which is rare in the last century when art films were popular.

The listing of Huayi has brought new atmosphere to the industry, and so is the problem. How does a head giant come to this day? There is "greed" in the interior, and it is purchased at a high price, but it encounters the great environmental change. The external is the variation of macro-economy.

It's too small a world for movies. In 2019, with years of growth, the national box office will reach 64.266 billion yuan. In the same period, the annual contract sales amount of real estate giant Evergrande is about 601.06 billion yuan. Such a small industry, in the face of changes in the environment, is passive, capital outflow is normal, but because of the small pool, it is infinitely enlarged.

In the big environment changes, the light maintains its basic speed, while Huayi falls. Behind it is the ability of risk control, and the essence is corporate governance. "Gone before." Wang Zhongjun also publicly admitted.

Huayi vividly demonstrates to the industry the vulnerability of a so-called head enterprise. The flowers are good-looking, and the roots under them are also important. They can't tolerate too much desire. It also shows clearly to the capital market that film industrialization still has a long way to go.

Huayi's new round of SEO will solve the capital problem to a large extent, and the content team still has advantages and vitality. But it's hard to go back to the ultra-high market value of the past.

Behind it is the imagination problem of the film company. On this point, Huayi and the light are on the same running line. As Internet companies become more powerful, the boundaries of traditional film companies have been eroded. Both Alibaba and Tencent have great production plans, and have advantages of funds and channels.

The two families have similar but different choices. Both companies have accepted shares of Internet companies. Tencent and Alibaba are also increasing their investment in Huayi in the new financing. Ali is the second largest shareholder of the company, and ray is the largest shareholder of cat's eye, and Tencent is also a shareholder of cat's eye. Cat's eye headquarters is next door to the light.

In terms of strategy, Huayi chooses the mode of "film and television + real scene". The industry believes in its film shooting ability, but doubts whether Huayi can lay out its tourism industry in the long run under the condition of tight cash flow. There is no money to do offline. It's too empty.

Light is not very clear big planning, now the focus is animation. Wang Changtian, who graduated from Fudan University and was born as a financial reporter, is more like an investment expert. The layout of cat's eye and the high premium Xinli media are not limited to the film industry at present, but there is no particularly complete composition at present.

The giants are making choices, which also indicate the future of the industry. There are innumerable possibilities for filmmakers, even with the entry of Internet companies and real estate agents, there are more channels. But the chances of being a giant are getting smaller and smaller.

Young people are already changing. For example, some familiar directors went to rongchuang culture, graduated from famous schools, and even got the participation of Internet companies in projects. At the beginning of this year, rongchuang acquired base, a well-known visual effects and animation company in Asia, which produces special effects for many Hollywood films such as Star Wars series, transformers 4 and Pacific Rim. The director likes animation.

Huayi Brothers "fall"

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