"Making The Past Serve The Present" Helps Beijing To Lift A New National Trend

Tradition has precipitated the ingenuity and craft of Chinese culture, condensed the creativity and enterprising of Chinese wisdom, and converged into a long river of history.

September 15, 4-day Huafang real estate · 2020 Fashion Beijing Exhibition (hereinafter referred to as the fashion Beijing Exhibition), the 600 year old cultural landmark in the capital, longfu cultural center, was assembled and unveiled. As one of the official supporting exhibitions of Beijing fashion week, the theme of this year's Fashion Beijing exhibition is "making the past serve the present", which aims to let the excellent Chinese traditional culture enter the public's vision, and integrate the traditional culture into people's modern fashion life with the symbols of intangible cultural heritage culture.

It is understood that this year Beijing Fashion Week The fifth year of the event. On the fifth anniversary, Fashion Beijing 2020 The organizer, together with Guochao time-honored brands, the most beautiful Chinese style, ancient crafts and new Chinese aesthetics, has deeply cultivated the traditional Chinese culture, penetrated the heavy brand culture, and carried out the modern and fashionable aesthetic reconstruction of the tradition. It also provided a more diversified expression space for the traditional culture with a new perspective.

In this traditional aesthetic feast, MI fan, Rechenberg, neiliansheng and Rushan are the main characters of the show, which brings more value of the times aesthetic experience to the participants. Mukzin is a famous brand of mukzin, and its founders, Kate Han and George Feng, are familiar with the essence of Western art and fashion. They think that clothing is just a carrier and suffer from the indifference of the local young generation to traditional culture, so they can get along with each other. Under the trend of "Oriental craze", we co founded the brand "mukzin" in 2014, which deconstructs Chinese tradition with modernity and interprets Neo Orientalism aesthetics with a new dimension. Han Wen's design works have both "tradition and subversion", and has been listed as one of the 18 Chinese designers of the year by vogue a; China. She and her fan brand have become the representative of contemporary Oriental aesthetic system.

Khmun fan

"The sound of cicadas, the sound of clouds, the waves of sugarcane, the wind of banana, and the silks are cool." Ms. Catherine, who founded the brand of Rechenberg, found a kind of elegant and noble silk, namely, rouge. In 2000, out of her love for the unique texture and style of the muslin, Ms. Catherine came to China, the only producing area of Xiangyun yarn. Founded the brand "Rechenberg art Couture" with its own name, and created a high-end fashion brand with xiangyunsha as its landmark feature. Her firm belief and pursuit of perfect details of clothing, as well as her integration of fashion art design and construction art, perfectly integrate geometric figure and architectural form, turning each garment into a sustainable organic and exquisite art. Since the establishment of its brand for 20 years, Ms. Catherine has been making unremitting efforts for the internationalization of non residual fragrance cloud yarn.

rechenberg art couture

Neiliansheng brand, which has a history of 167 years and was founded in 1853, is known as "the first Chinese cloth shoes" with the production of official boots. Its production technology of multi-layer sole cloth shoes is listed in the list of national intangible cultural heritage. Time flow, as an old brand, neiliansheng brand still leads the new trend and plays cross-border. Joint design involves fashion, art, games, humanities and other fields. It has successively launched cross-border cooperation works with famous IP such as king glory, national treasure, French ESMOD Fashion Institute.

Neiliansheng

The predecessor of entering Mountain brand is "Hebu" (established in 2011). The founder integrates his love for traditional culture into the brand, and he is kind to others and spring with things. He advocates a good life and pursues an artistic, healthy and comfortable lifestyle. As a good lifestyle brand, the vision of entering the mountain is to build an international famous brand with oriental culture and promote the inheritance and innovation of traditional culture.

live the life of a recluse

It is worth mentioning that during this year's Fashion Beijing exhibition, Jingong group also set up an exclusive exhibition area. The group's "Raymond" brand with 80 years of era change "brand" appeared in this exhibition. It is understood that the "Raymond" brand was born in Shanghai in 1940, and its name comes from the French pop song "Ramona". "Raymond" pays attention to quality and reputation. Its fabric is imported from Britain. Its attitude is respectful and modest. It was founded not long ago. "Raymond" suit has a certain reputation in Shanghai beach. Its style is particular and unconventional. It is called "Shanghai style suit". Moved to Beijing in 1956, after decades of changes and development, it has a profound historical and cultural heritage. It is not only a valuable heritage of ancient Beijing, but also a famous brand of modern Beijing. Beijing group's priority to Beijing's "time honored brand" and "Beijing Industry Group's priority in the market in 2018.

Raymond

"Raymond" brand has a brand history of 80 years. Since its establishment, Raymond is not only a participant in the textile manufacturing industry of new China, but also a creator, sharpening itself in the tide of the times. "Raymond" is not only responsible for the quality of "a needle and thread", but also committed to show the culture and style of the times on the clothing. Today, "Raymond" is at the forefront of the era of "great changes not seen in a hundred years". In the new era, we should show our "cultural confidence" in this originally "imported culture". "Raymond" makes unremitting efforts to create suits that are more suitable for Chinese people. The "ingenuity" achievements created by them are "branded" on each suit, so that this brand with 80 years of history will continue to walk in the front of the times.

When the traditional and intangible cultural heritage are constantly valued and innovated, Chinese culture has a great influence in the fashion circle. The organizers said that while continuing the functions and characteristics of Beijing fashion week in promoting brand, inheriting culture and promoting transformation, fashion Beijing 2020 will continue to interpret Chinese traditional culture from multiple dimensions and perspectives from the perspective of "inheritance development innovation". (reporter Jiao Yanling)