Fusion Of Tradition And Future -- Pure Touch & Shaking Tone Cultural And Creative Industry Presents "Neo · New Life" Fashion Feast

On the night of September 18, Dahua fashion Brand PURE TOUCH Hand in hand with shuoyin cultural innovation Beijing Fashion Week 2020 At the outdoor square of Wangfujing Department store "Neo · Xinsheng" 2021ss product launch A feast of innovation and innovation.

Established in 2013, pure touch is a young fashion brand under Dahua fashion, a time-honored enterprise in Beijing. Pure, true self. Founded in 2019, shuoyin cultural innovation is committed to creating beautiful objects, and is willing to make the routine unusual. The cross-border linkage of the two brands shows the brand's unique understanding of inheritance and innovation and its unremitting pursuit of original design.

With the theme of "Neo · freshman", this conference focuses on the in-depth thinking of the past life style and concept, explores our inner ideal and value pursuit. Facing all changes and unknowns, we redefine the direction of our progress with sincerity, interest and breakthrough. Life will always be endowed with color because of good hope, and it will be inherited, broken and established, open and inclusive New life.

The press conference covers three units of "juxtaposition inheritance", "indestructibility" and "integration of freshmen", with 60 design works. Through the combination of Chinese traditional and traditional fabrics, such as traditional, traditional and auspicious fabric, the combination of traditional design, motif and auspicious gauze will be realized The theme of seasonal products.

The opening "juxtaposition inheritance" unit is mainly in light brown and white, with natural materials such as silk and cotton, and the asymmetric design combining retro sleeve type with modern deconstruction, as well as waist cover decoration and irregular printing, injects new life and strength into the traditional style, showing the respect, inheritance and diversified expression of traditional culture.

With the colorful blue dress, it naturally transits to the "indestructible" unit with black and white color as the main part. This unit uses sports elements with both modern sense and future style. It combines mesh, Eugene yarn and traditional cotton and hemp fabrics to break through the shackles of tradition and interpret the new trend of modern aesthetics. It is just like grass and trees breaking through the soil, tenacious, smart and natural Take off.

With the change of the lighting color of the show, the press conference entered the "integration of new generation" unit. The printing pattern inspired by the classic of mountains and seas met with the creative design. The sincere interpretation of the heavy connotation of traditional culture and the humorous expression of interesting factors under the pixel trend were integrated into the multi-color system to form a bright hope and blessing for the future.

"Neo · Xinsheng" 2021ss press conference, pure touch brand and shuoyin cultural innovation have achieved deep cross-border integration in the field of original design. In the context of new design, new business and new social interaction, the brand of pure touch presents a fashion trip with traditional cultural wisdom and modern transcendent ideas in the context of new design, new business and new social interaction. (reporter Jiao Yanling)