The Third Series Of Textile Heat Exhibition Held At The Same Time

Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has attached great importance to the protection of cultural heritage. He has repeatedly praised the intangible cultural heritage projects during local investigation and research, and pointed out that some technologies can not be replaced by the two palms. Intangible cultural heritage products attract and move more and more consumers with the temperature of technology and the thickness of culture. At present, promoting the creative transformation and innovative development of Chinese excellent traditional culture is the work goal of textile industry and the common cultural mission.

In recent years, the new mode of cross-border integration of textile intangible cultural heritage has emerged. The integration of intangible cultural heritage into modern life and consumption has become a fashion, which has become a vivid expression of the people's yearning for a better life. During the period of the fourth session of the Chinese Textile Industry Association, the Ministry of textile and textile industry of Liaoning Province jointly held the fourth intangible cultural heritage conference to stimulate the production of intangible cultural heritage in China A series of textile intangible cultural heritage exhibitions with the theme of "inheriting the past and merging the present, weeding out the old and bringing forth the new" as the theme. The exhibition aims to gather national representative textile intangible cultural heritage technology, present traditional cultural connotation in various forms, appreciate cultural differences and diversity in the exhibition, and finally realize the purpose and significance of product innovative design.

According to reports, the exhibitors come from 15 provinces, municipalities and autonomous regions in China, with the active participation of more than 30 non heritage cultural and creative enterprises, universities and inheritors. The exhibition works include cotton, wool and hemp silk, Rongchang summer cloth, blue printed calico, hand-made homespun cloth, song brocade, brocade, Sichuan brocade, Xiangyun yarn, cross stitch, wrapped flower, Korean costume, southwest ethnic costume, Mongolian embroidery, Shu embroidery, Qiang embroidery, traditional batik, tie dye, Manchu Folk embroidery, Na's traditional Qipao production technology, Shenyang Manchu pile damask and Liao embroidery It is an innovative product of textile intangible cultural heritage in many technical categories, such as tussah silk clothing making, grass and wood dyeing.

From September 19 to 21, the series of textile intangible cultural heritage exhibitions of "inheriting the past and merging the present, pushing through the old and bringing forth the new" were exhibited from September 19 to 21. They were respectively the textile intangible cultural heritage exhibition of Shenyang Imperial Palace, the excellent textile intangible cultural heritage exhibition of China Industrial Museum, and the hand-made works of "I love intangible cultural heritage" in Liaoning building. In the three exhibitions and sales, the paper comprehensively interprets the richness, applicability and artistry of textile intangible cultural heritage products. More than 30 non heritage cultural and creative enterprises, universities and inheritors from 15 provinces and autonomous regions of China participated in the exhibition. The products for sale included cotton, wool and hemp silk, Rongchang summer cloth, blue printed cloth, hand-made local cloth, song brocade, brocade, Shu brocade, cross stitch flower, winding flower, Korean costume, southwest ethnic costume, Mongolian embroidery, traditional batik, tie dye and Manchu representing Shenyang's local characteristics It is a kind of innovative textile intangible cultural heritage products, such as folk embroidery, Na's Qipao traditional production technology, Shenyang Manchu pile silk, Liao embroidery, tussah silk clothing production, grass and wood dyeing, etc. The exhibition has its own characteristics according to its function, venue, scale and audience. Shenyang Imperial Palace exhibition is directly oriented to tourists, catering to the characteristics of tourism consumption. It mainly focuses on portable, compact, inexpensive and commemorative intangible cultural heritage tourism products, and plays a role in promoting the textile intangible cultural heritage skills from all over the country. The exhibition of textile intangible cultural heritage on the opening ceremony of Shenyang China Industrial Museum highlights the design innovation, exquisite skills and culture of the works Connotation and artistic value; intangible cultural heritage handicrafts flash sale site is set up in the preface hall of the venue, which is convenient for professional audience to consume and exchange, provide business negotiation and broaden market resource docking opportunities for participants, and realize the function of connecting textile non heritage industry chain through intangible cultural heritage conference platform grafting.

It is worth mentioning that on September 20, in order to achieve the promotion effect of the exhibition, the organizing committee specially planned a propaganda activity to win the accommodation fee by shouting slogans. The exhibitors chanted "2020920, love you, love you, textile intangible cultural heritage handicrafts are the trend, I do exhibition and sale in Shenyang Imperial Palace Museum" and praise a certain number of them can be rewarded At the same time, the "you fire China Textile intangible cultural heritage" live platform opened by the Intangible Cultural Heritage Office of China Textile Federation was officially launched and premiered. We actively carried out interactive exchanges, the atmosphere was warm, and achieved very good results.

The exhibition of textile intangible cultural heritage entered Shenyang Palace Museum and deeply blended with traditional architectural landmarks. The participants were dressed in ethnic costumes. The products and scenes complement each other, and the sales atmosphere is lively and harmonious. For the harvest of non heritage cultural and creative enterprises and inheritors, the enthusiasm of participating in the exhibition is not only the sales volume to be generated, but also the inspiration from the prospect and future of intangible cultural heritage + tourism products they see in the surprise and harvest of tourists, and the inspiration in the promotion mode and product research and development.