Raf Simons And Prada Make Their Debut

On September 24, prada spring and summer 2021 was officially launched in the form of an online conference. This is Raf Simons' debut as co creative director with Prada.

In the private show space designed by Prada's old partner OMA / amo, the show music composed by Raf Simons's old partner Richie Hawkin sounded, and the signal of fusion came in the first second. After the press conference, we can see that "fashion Sherlock Holmes" on social media are interested in analyzing which parts of the design belong to Miuccia Prada and which parts belong to Raf Simons. This is a little fun for fashion fans. It's not hard to understand the passion. Two top designers work together for a brand. Such stories don't happen every day.

Whether intentionally or unintentionally, there are many obvious clues in the design that attract people to do disassembly: Prada's A-shaped skirt emphasizing the waist, Simons weakening the waistline's thin silhouette, Prada's OPU art style's dense patterns and Simons's Collage embellishment patterns, and more. When these designs are put together, you will suddenly find that there may be more differences between the two people's preferred design methods than they realize.

From this point of view, both sides do addition, but subtraction may play a more important role in this series. It keeps the whole series balanced in multiple dimensions, so that when you compare it with the previous works of two designers, you will find that this series is more refreshing than their previous works. The two sides defined the series as "dialogue". In this dialogue, we felt that the two chose to put aside their objections for the time being and focused on the perspective of common recognition. Raf Simons even directly took the dress style of Miuccia Prada as the creative inspiration.

There is a very clear set of elements throughout the whole series - Prada's triangle logo, the design of model's grab collar, and the pierced high collar underpin shirt decorated with Prada logo. They connect the whole series and present some experimental creativity to the public in a more understandable way.

Balance is not only reflected in the whole, but also in the details. The Prada triangle logo, which runs through the entire series, is an example of * *. Obviously, it is responsible for selling goods, but it is also the carrier of creativity. It's just that it's not designed to be high-frequency, because it's not going to be amplified because it's not going to be amplified.

On the pure black modeling of kaixiu, it appears in the form of white printing on a black background. If you look closely, you will find that the triangular mark has made a three-dimensional effect by using the fabric alone. The coiled fabric makes the white printing on the top appear fuzzy and misplaced. But this kind of dislocation evolved into a more thorough fragmentation in the later modeling. The fragmentation is not presented by simple plane printing, but is related to the decorative three-dimensional cloth and even the structure of clothing.

Clothing is the absolute focus of the show, shoes and bags are subtracted parts. Although the number is small, the design is very attractive. Bags are heavily combined with clothing, which is an exploration of functionality.

The shoes are all one color pointed Kitten Heel, part of which cleverly combines the tongue of sports shoes. As a digression, Prada and Adidas need Raf Simons! A few accessories have the potential to become a hit.

Balance has its advantages and disadvantages. The advantage is that it is an easy to understand series. Under the huge attention, it can be accepted by a large audience, which is undoubtedly safe in business. The disadvantage of balance is the lack of spark. This is an unprecedented mode of cooperation, and we can feel their caution. But as Miuccia Prada said, it's just the beginning. The two also said in an interview that they hope to cooperate in a more free way, not subject to addition, subtraction, or other routines. Give them more time, and hope that with the deepening of communication, the cooperation between the two can stimulate more sparks.

In addition to the highlights of the cooperation between Miuccia Prada and Raf Simons, Prada's new attempts in the context of the epidemic should also be noted. Although many big brands have returned to the physical show that invites audience to enter, prada still chooses to release the series without a live audience. One of the considerations is to focus everyone's attention on clothing. At the same time, prada also brought offline activities in many places around the world, inviting a group of guests to watch "cloud show" offline. In this special period, prada connected Milan with the world.

In addition, the brand also opened the interview to the global audience. They asked questions on the official website in advance. After the show, the two designers answered some of the questions. This is a new way of interaction explored by Prada in the context of the epidemic, and it is also Prada's way.

After the show, the official website not only presents regular videos, show photos and backstage photos, but also brings a 3D showroom, so that people can enjoy the clothes displayed on the stage without dead ends, and also supports VR viewing.

Miuccia Prada mentioned after the show that she had deliberately ignored technology, but during the blockade, she realized the importance of technology, which allows people to extend themselves in some way. Whether it's the interactive Q & A with ordinary audience or 3D showroom, in our opinion, it's not only an emergency measure, but also worthy of being preserved after everything returns to normal in the future.