More Than 100 Million Tourists Travel In Extended Golden Week

Before the hands of the clock pointed to ten o'clock, there was a long queue at the gate of Sanya Haitang Bay duty-free shopping center. At this time, there are still two days to go before the "11" golden week. In the past two months, the perfume sales department in every day is like a shopping mall.

"We are ready for the National Day holiday." Duan Nanlan, sales manager of the Sales Department of Sanya Haitangwan duty-free shopping center, told the 21st century economic report that the trucks have been frequently put into storage these days. In order to fully prepare the goods, they even chartered 10 tons of high-value duty-free products such as jewelry watches from Hong Kong to Sanya.

All preparations are waiting for the extended National Day holiday.

According to the Ministry of transport, 108 million passengers will travel by high-speed rail during the long holiday, 119600 flights will serve passengers, and the total traffic volume of expressway network will reach 408 million vehicles.

More than 100 million passengers travel

On the whole, aviation, railway, scenic spots and other aspects have recovered smoothly, and relevant departments have launched measures to cope with the upcoming "11" long holiday.

In terms of scenic spots, according to Shan Gang, deputy director of the Department of resource development of the Ministry of culture and tourism, at present, A-class tourist attractions have recovered to about 70% of last year's, and tourist resorts have recovered to 90% of last year's. rural tourism has recovered the fastest, exceeding 90% of last year's, and the employees basically reach the same level of last year.

Tourism related service industry also returned to work and production in good condition. By the middle of last year, 94.72% of the tourism companies in the tourism department had resumed their business, up to about 91% of the total number of tourism companies in the same period of last year.

In order to meet the needs of holiday tourists and scenic spot reception, the Ministry of culture and tourism issued a notice on September 18 to adjust the maximum carrying capacity of tourists to 75%, requiring scenic spots to implement the reservation system according to the principle of "limited, reserved and staggered peak". Shan Gang said that in addition to some open ticket free scenic spots, 264 of the 280 5A grade scenic spots have implemented the time-sharing reservation system.

In terms of railways, the National Day Golden transport week has been launched on September 28, with an estimated 108 million passengers, with an average daily passenger volume of 9.82 million. It is estimated that 9500 passenger trains will be operated per day, an increase of more than 1200 trains compared with the average daily average before the festival.

In terms of aviation, the number of flights carried out by mainland China routes continued to maintain a steady growth trend, with August as a whole close to the same level as the same period last year. According to the big data statistics of flight rules, from October 1 to October 8, the total number of planned outbound flights in China was 119600, including 14600 planned departures on the national day of the Mid Autumn Festival, and 3061 flights of more than 10 million class airports in China on the night of the Mid Autumn Festival.

In terms of highway transportation, sun Wenjian, a spokesman for the Ministry of transport, said that the total traffic volume of the highway network during the holidays is expected to reach 408 million vehicles, and the average daily traffic volume of the national highway network is expected to increase by 1% - 3% year-on-year.

Although compared with last year's "11" holiday, this year's railway and aviation forecast data and last year's actual operation data are almost the same, but there is still uncertainty in terms of the number of trips. Wu Liyun, Professor of the Institute of Chinese culture and tourism industry, Beijing Institute of foreign studies, believes that factors such as consumers' psychological security concerns and the possible recurrence of the epidemic situation will affect the travel needs of the "11th" holiday, and some families will be affected by the travel restrictions of the education system.

High quality leisure travel, recovery fierce

According to the current big data report, the scenic area presents a pattern of "the popularity of classic scenic spots is high, and cultural ancient towns are emerging". According to the booking and search data of OTAs such as Tujia, Ctrip, and mafengwo, Jiangsu, Zhejiang, Shanghai, and Beijing, Shanghai and Guangzhou still rank among the most popular scenic spots. Beijing Tiananmen Square, Hangzhou West Lake Scenic Area and Shanghai Bund are among the top three popular scenic spots in the "travel forecast report of 2020 National Day mid autumn holiday" released by the Scientific Research Institute of the Ministry of transport, baidu map and Ctrip. Some ancient cities, such as Wuzhen, Fenghuang and Pingyao, rank fifth, sixth and ninth in the list of popular scenic spots.

Compared with the normal sightseeing tourism, the higher quality leisure tourism is a little "in short supply". As mentioned in the report on the travel trend of donkey mother's "11" long holiday, there are wine and machine lines, hotels and other lines with characteristic cultural theme hotels, medium and high-end resort hotels, and internationally famous brand hotels. Although the prices are relatively high, they are also very popular in the pre-sale. More than 52% of the double family and multi family families prefer to live in the same area. Affected by this, the average guest unit price of this year's "11" B & B is about 1290 yuan, which is more than half of that of last year. In terms of Ctrip, the presidential suite of Atlantis Sanya hotel was sold out in the first two days of October in mid and late September, and the lowest room price was 4888 yuan / night.

"The current direction of market recovery should be in high-end hotels and leisure projects." Jin Zhun, Secretary General of the tourism research center of the Chinese Academy of Social Sciences, believes that domestic high-quality hotels and leisure and holiday products are insufficient, which are more prominent when outbound tourism is limited, and supply side reform needs to keep up.

"The epidemic has forced travel agencies and other supply side enterprises to accelerate the transformation and upgrading, and develop more products suitable for consumer psychology." Wu Liyun believes that due to the "11" holiday can not be fully released, high-end leisure tourism projects are more likely to be snapped up.

From the point of view of specific hot destination cities, the popularity of tourism to Beijing, Shanghai and Guangzhou has not decreased, while Chengdu, Kunming, Chongqing, Hangzhou, Xi'an and Sanya are ranked equally.

There is no way to see "poetry and the distance", then look at the maple leaf autumn frost in front of you. According to Jin Zhun's judgment, both long-term and long-distance travel should be paid equal attention to during the "National Day". The long-distance travel in the West will be a hot spot for consumers to choose, because some of the long-distance travel directions will be limited.

Donkey mother's National Day travel report mentioned that travel agencies and destinations around the surrounding holiday, targeted increased the supply of theme tourism products. From the perspective of consultation and reservation, the first ten days of September increased by 130% compared with the last ten days of August.

From the "Qingming" and "May Day" and other small long holidays, rural tourism may be an important form of "11" long holiday peripheral tour. According to the data of Ministry of culture and tourism, rural tourism is relatively less affected by the epidemic and has the fastest recovery speed. Although it is a little inferior in terms of receiving tourists on a month on month basis, the total income has the highest growth rate of 148.8%. Moreover, the Ministry of culture and tourism has been promoting rural tourism constantly. A few days ago, it has published the second batch of 680 national key rural tourism villages, and launched 300 national rural tourism boutique routes to the society.

Jin Zhun believes that in the stage of normalization of epidemic prevention, people prefer light-weight leisure and vacation, and take precautions against traditional sightseeing tours with higher passenger flow intensity, and the popularity of rural tourism will continue to maintain. Wu Liyun pointed out that rural tourism has experienced several rounds of development, and some B & B and comprehensive leisure and entertainment can meet the needs of consumers.

In addition, Jin Zhun also mentioned that due to the structural disharmony in the current tourism market, some products are in short supply and some products are difficult to recover. For consumers, there may be strong randomness in the choice of "11", especially because the holiday is relatively long.

Epidemic situation promotes tourism consumption upgrading

Privacy becomes the key word of holiday travel. Donkey mother report pointed out that during the National Day travel, the two person boutique group, free travel, destination participation and other bookings were particularly popular. Tujia's report shows that more than 70% of users will choose to check the "washing machine" and "cooking" rooms when they book and place an order; more than 50% of users prefer to provide "free parking" service for B & B. On the house source reservation of aibiying, the number of villas that require more private space is more than twice that of apartments.

Jin Zhun attributed it to the upgrading of tourism consumption driven by the epidemic situation. "In the past, we may have paid more attention to the price, but now we are more willing to pay higher costs for better health and safety." Wu Liyun also believes that affected by the epidemic, people will now put more emphasis on security and privacy.

Therefore, customized tourism products that emphasize freedom also perform well in the "11" booking. According to the data of wasp nest, the proportion of customized travel orders increased significantly during the golden week, up 24% compared with the same period last year. The top ten tourist destinations with the popularity of customized tours are Ganzi, Lijiang, Sanya, Guilin, Lhasa, Hulunbeir, Xining, Zhangjiajie, Alxa and Guiyang. Feng Rao, director of the Ma honeycomb Tourism Research Center, believes that young Chinese tourists like to explore personalized niche games in their destinations, and such niche games need more in-depth understanding of destination resources by businesses to help tourists design customized itineraries and products.

In terms of travel mode, self driving, especially to the northwest, has become a highlight. According to the data of flight standards, there are more routes to the western region among the top ten moon watching routes of the Mid Autumn Festival this year. At present, the ticket prices of more than 1000-300 yuan are more likely to be in the west, because they are more likely to enjoy self driving tickets in the West. According to Shan Gangxin's comprehensive data, the proportion of people who choose to travel by self driving during the National Day mid autumn holiday is expected to reach more than 60%. Places like Qinghai, Xinjiang, Tibet, Inner Mongolia and Yunnan have become hot destinations for self driving tours.

Even if they don't drive, passengers will choose to rent a car at the destination and shuttle through the vast northwest. According to Ctrip data, since September, car rental orders in Sichuan Tibet region have increased by 80% over the same period of the same period last year, and the car rental bookings in Qinghai Mars base, Mangya feicui lake and Dongtai jinaer lake have doubled year on year.

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